Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Amanda Guevara

Miami,FL

Summary

Results driven e-commerce business owner with over 10 years of experience building and scaling an online retail brand. Skilled in digital marketing, operations, inventory management and customer service, with a strong track record of driving sales growth and improving customer satisfaction.


Overview

15
15
years of professional experience

Work History

Small Business Owner

Free Your Heart Apparel
01.2013 - Current
  • Designed and implemented a comprehensive business plan to define the company's concept and establish short term and long term goals.
  • Managed day to day operations, including inventory management, order fulfillment, and supplier relations.
  • Developed and executed digital marketing strategies, including SEO, paid ads, email campaigns and social media to drive brand awareness and customer engagement.
  • Led product development and sourcing, including selecting suppliers, negotiating contracts and managing relationships to ensure quality and timely delivery.
  • Hired and managed a full staff overseeing training, schedules and productivity.
  • Implemented customer service protocols to maintain high customer satisfaction and loyalty.
  • Managed financials, including budgeting, cash flow management and payroll to ensure profitability.
  • Achieved company growth by implementing strategic plans and streamlining operations.

Logistics Coordinator

IMUSA
01.2010 - 12.2012
  • Coordinated with carriers to obtain truck quotes, compare rates, and schedule pick ups, ensuring cost effective and on time deliveries.
  • Worked with cross-functional teams to streamline operations and improve efficiency.
  • Processed orders and managed shipping logistics for wholesale distributor accounts, ensuring timely and accurate order fulfillment.
  • Handled customer service inquiries related to shipping, returns and product issues, ensuring a high level of customer satisfaction and issue resolution.

Education

Bachelor of Arts - Psychology

Florida International University
Miami, FL
05-2025

Associate of Arts - Psychology

Miami Dade College
Miami, FL
06.2011

High School Diploma -

G. Holmes Braddock Senior High School
Miami, FL
06.2008

Skills

  • Business operations: Inventory management, order fulfillment, supplier negotiation
  • Digital Marketing: SEO, content creation, social media marketing, email marketing
  • Customer Relationship Management
  • Financial management: Budgeting, bookkeeping, financial reporting

Languages

English
Spanish

Timeline

Small Business Owner

Free Your Heart Apparel
01.2013 - Current

Logistics Coordinator

IMUSA
01.2010 - 12.2012

Bachelor of Arts - Psychology

Florida International University

Associate of Arts - Psychology

Miami Dade College

High School Diploma -

G. Holmes Braddock Senior High School

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Amanda Guevara