Summary
Overview
Work History
Education
Skills
Timeline
Generic

Amanda Hightower

Louisville,KY

Summary

Enthusiastic and knowledgeable beverage industry professional with a background in insurance and a passion for building strong customer relationships. Adept at executing events, driving brand growth, and introducing new products to market. Excels in customer engagement, strategic sales planning, and event management with a commitment to continuous learning and quality service.

Overview

8
8
years of professional experience

Work History

Brand Ambassador

Hartfield and Company Distillery
01.2025 - Current
  • Conduct tastings and promotional events at major liquor retailers to enhance brand recognition and product knowledge
  • Built and maintained strong relationships with both large chain and independently owned stores to increase shelf visibility and sales
  • Initiated and executed participation in local farmers markets, offering samples and facilitating direct bottle sales
  • Represented the brand at public events and community gatherings to engage with potential customers and build rapport
  • Provided detailed product education to consumers, using tasting notes and food pairing recommendations to drive sales

Retail Sales Associate

The Shop Craft Beer Bar and Bottle Shop
08.2023 - Current
  • Delivered exceptional customer service, enhancing shopping experience and fostering customer loyalty.
  • Managed inventory levels, ensuring product availability and adherence to stock guidelines.
  • Trained new associates on sales techniques and store policies, promoting team efficiency.
  • Conducted product demonstrations, increasing customer engagement and driving sales conversions.

Provisions Buyer

The Wine Rack
02.2020 - 04.2021
  • Ordered and maintained inventory of food items complementing the wine, beer, and spirits selection
  • Highlighted weekly seasonal snack features for online and social media content
  • Ensured back stock was organized using FIFO methods
  • Managed store keyholder responsibilities including opening, closing, and daily tasks

Assistant Store Manager

Liquor Barn
02.2019 - 07.2019
  • Oversaw daily sales goals and staff responsibilities
  • Managed till levels, performed nightly drawer counts, and balanced safe deposits
  • Assisted with tasting bar duties and supported event execution

Area Sales Manager

Grainworks Brewing Company
07.2018 - 01.2019
  • Attended and worked events such as BeerFests and taproom activities
  • Created efficient sales routes and personally prepared product samples

Event Support

3rd Turn Brewing Company
03.2018 - 07.2018
  • Split time between locations supporting weddings, corporate events, and parties
  • Managed event schedules and assisted with setup and teardown

Area Sales Manager

QuaffOn! Brewing Company
05.2017 - 01.2018
  • Introduced the brand to the market with events and tastings
  • Merchandised retail displays and supported distributor sales teams
  • Learned product characteristics including hops and equipment use

Education

High School -

Jeffersontown High School
Louisville, KY
01.2003

Skills

  • Excellent at determining customer needs and offering suitable recommendations
  • Eager to educate and explore beverage styles and finishes
  • Strong sensory palate for describing and discussing product characteristics
  • Physically capable of lifting and stocking inventory
  • Passionate about food and beverage pairings
  • Driven to continuously learn and expand industry knowledge

Timeline

Brand Ambassador

Hartfield and Company Distillery
01.2025 - Current

Retail Sales Associate

The Shop Craft Beer Bar and Bottle Shop
08.2023 - Current

Provisions Buyer

The Wine Rack
02.2020 - 04.2021

Assistant Store Manager

Liquor Barn
02.2019 - 07.2019

Area Sales Manager

Grainworks Brewing Company
07.2018 - 01.2019

Event Support

3rd Turn Brewing Company
03.2018 - 07.2018

Area Sales Manager

QuaffOn! Brewing Company
05.2017 - 01.2018

High School -

Jeffersontown High School

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