Amanda Kenly
Phoenix,AZ
Summary
Dynamic leader with a proven track record at Parker Group, LLC, enhancing brand visibility and significantly boosting revenue through data-driven decision-making and creative direction. Excelled in CRM management and conversion optimization, demonstrating exceptional problem-solving abilities and teamwork. Expert in leveraging digital marketing and analytics for strategic growth, consistently surpassing marketing targets.
Overview
17
17
years of professional experience
Work History
Executive Marketing Director
Parker Group, LLC
01.2024 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Conducted market research to identify new opportunities and target markets.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Evaluated competitor activity to inform strategic decision-making within the marketing department.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Boosted lead generation through creation and execution of targeted inbound marketing campaign.
- Enhanced user experience on company website with comprehensive redesign, leading to increased traffic and engagement.
Restaurant Sales Manager
Feeney's Restaurant, LLC
03.2008 - Current
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Negotiated contracts with vendors and suppliers, ensuring the best pricing and terms for company profitability.
Education
Associate of Applied Science - Digital Marketing
Maricopa Community Colleges - Phoenix College
Phoenix, AZ04.2012
Skills
- Data-driven decision-making
- CRM Management
- Conversion Optimization
- Creative Direction
- Marketing Analytics
- Pricing strategy
- Media Planning
- Advertising Management
- Competitive Analysis
- Promotional planning
- Mobile marketing
- Digital Marketing
- Project Management
- Advertising Campaigns
- Attention to Detail
- Teamwork and Collaboration
- Problem-solving abilities
- Creative Thinking
- Organizational Skills
- Excellent Communication
- Multitasking Abilities
- Critical Thinking
- Reliability
Timeline
Executive Marketing Director
Parker Group, LLC
01.2024 - Current
Restaurant Sales Manager
Feeney's Restaurant, LLC
03.2008 - Current
Associate of Applied Science - Digital Marketing
Maricopa Community Colleges - Phoenix College
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