Amanda Lane
Cameron
Summary
Fitness operations leader with progressive leadership experience within Orangetheory Fitness, including studio management, coaching, team development, and performance optimization. Proven ability to drive studio growth through strategic leadership, coaching excellence, and operational best practices. Experienced in mentoring coaches, improving member experience, and implementing fitness initiatives that drive retention and utilization. Holds a Master of Science in Kinesiology and brings strong analytical and leadership skills to support multi-studio performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Studio Manager
OT Growth Partners – Orangetheory Fitness Southern Pines
Southern Pines, NC
03.2025 - Current
- Lead daily operations and team performance for a high-volume Orangetheory studio while ensuring exceptional workout delivery and member experience.
- Lead, coach, and mentor a team of fitness coaches and sales associates to maintain high standards of class delivery and member engagement
- Monitor studio KPIs including membership growth, retention, utilization, and revenue performance
- Implement corporate fitness initiatives and operational standards to maintain brand consistency
- Provide coaching development and feedback to elevate class performance and coaching effectiveness
- Analyze studio performance metrics to identify opportunities for operational improvement
- Partner with leadership teams to implement strategic initiatives that improve member experience and business performance
Fitness Coach
OT Growth Partners – Orangetheory Fitness Southern Pines
Southern Pines, NC
06.2023 - Current
- Deliver high-energy group fitness coaching in a heart-rate-based interval training environment.
- Lead science-backed Orangetheory workouts for groups of up to 24 members per class
- Provide individualized coaching cues and performance feedback to improve member results
- Build strong member relationships that drive retention and engagement
- Ensure consistent delivery of Orangetheory programming and coaching standards
Assistant Studio Manager
OT Growth Partners – Orangetheory Fitness Southern Pines
Southern Pines, NC
05.2023 - 03.2025
- Supported studio leadership in driving operational excellence, sales performance, and member engagement.
- Assisted in managing studio operations including scheduling, staffing, and daily performance metrics
- Trained new staff members on studio procedures, sales processes, and member experience standards
- Executed marketing and community outreach initiatives to increase membership growth
- Managed lead follow-up systems and member communications
- Supported studio performance initiatives aligned with Orangetheory brand standards
Sales Associate
OT Growth Partners – Orangetheory Fitness Southern Pines
Southern Pines, NC
05.2022 - 05.2023
- Delivered exceptional member experience while driving studio membership growth.
- Conducted introductory consultations and studio tours for prospective members
- Converted leads into memberships through relationship-based sales conversations
- Managed member communications via phone, email, and text
- Supported marketing events and community outreach campaigns
- Provided exceptional customer service, enhancing member experience and satisfaction.
Education
Master of Science - Exercise Science
Lenoir-Rhyne University
Hickory, NC05-2025
Bachelor of Science - Exercise and Sport Science
William Peace University
Raleigh, NC05-2022
Skills
- Microsoft Office & Google Workspace Expert
- Fitness Performance Technology
- Social Media & Digital Communication Tools
- Studio Performance Optimization
- Fitness Coaching & Development
- Multi-Team Leadership
- Member Acquisition & Retention Strategy
- Fitness Program Execution
- KPI Tracking & Performance Analysis
- Coach Training & Mentorship
- Operational Best Practices
- Member Experience Strategy
- Problem resolution
- Creative direction
Certification
- Basic Life Support from the American Heart Association (BLS) (Issued 2024)
- Certified Personal Trainer from NASM (Issued 2025)
- OT Fit Phase 1 Certified (Issued 2025)
Timeline
Studio Manager
OT Growth Partners – Orangetheory Fitness Southern Pines
03.2025 - Current
Fitness Coach
OT Growth Partners – Orangetheory Fitness Southern Pines
06.2023 - Current
Assistant Studio Manager
OT Growth Partners – Orangetheory Fitness Southern Pines
05.2023 - 03.2025
Sales Associate
OT Growth Partners – Orangetheory Fitness Southern Pines
05.2022 - 05.2023
Master of Science - Exercise Science
Lenoir-Rhyne University
Bachelor of Science - Exercise and Sport Science
William Peace University