Amanda Lynn Barnette
Wilmington
Summary
Results-oriented marketing professional skilled in developing strategic, data-driven campaigns that enhance brand recognition. Focused on cross-platform marketing, content strategy, and audience engagement, with experience in property management and real estate marketing. Drives market growth and profitability by integrating creative storytelling with operational insights, supporting small, female-owned businesses to achieve sustainable visibility.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Founder and Operator
The Bloom Room / The Bloom Society
Wilmington
01.2025 - Current
- Founded and operate a multi-event community brand managing recurring vendor markets and large-scale events.
- Led end-to-end marketing strategy, enhancing digital promotion, growing audience, and establishing brand partnerships.
- Managed vendor recruitment, contracts, logistics, and execution for multiple events, ensuring seamless operations.
- Analyzed performance and engagement metrics alongside partner feedback to refine strategy and optimize outcomes.
Marketing Strategist and Manager
Amanda Lynn Marketing
01.2022 - Current
- Oversee digital marketing execution including social media, content strategy, promotions, and online listings
- Supported marketing initiatives across social, digital, and local channels, driving cohesive brand presence
- Analyzed engagement and performance metrics to refine content and strategy, improving overall campaign effectiveness
- Maintain consistent brand standards and performance tracking across active accounts
- Created on-brand digital content and messaging, enhancing property visibility and engagement
Assistant Community Manager
Asset Living
Leland
04.2024 - 06.2025
- Oversaw CRM lead tracking and conversion campaigns, driving leasing success through targeted strategies.
- Coordinated resident events and engagement initiatives, fostering community relations and supporting retention goals.
- Facilitated implementation of corporate and regional marketing initiatives, enhancing property visibility and community engagement.
- Supported digital presence through social media content, promotions, and online listing management.
Leasing Professional
Greystar
Wilmington
12.2023 - 04.2024
- Acted as primary point of contact for prospects, guiding them through tours, applications, and lease execution.
- Marketed property to local businesses and prospects through targeted email campaigns and phone outreach, enhancing visibility.
- Assisted with community marketing by maintaining accurate listings, executing promotions, and strengthening digital presence.
Leasing Professional/Assistant Community Manager
Hawthorne Residential Partners
Wilmington
06.2022 - 12.2023
- Supported daily operations of multifamily community, collaborating with leasing and marketing teams to enhance resident experiences.
- Assisted in implementing property-level marketing initiatives and maintaining corporate branding standards to attract new residents.
- Coordinated resident communications and community engagement initiatives to foster a vibrant living environment.
Education
Masters - Digital Marketing
Wake Forest University
Charolette, NC02.2026
Bachelor of Arts - Recreation Sports Leadership & Tourism Management, Psychology
University Of North Carolina At Wilmington
Wilmington, NC12-2022
Associate of Arts -
Cape Fear Community College
Wilmington, NC01.2019
Skills
- Brand strategy
- Digital marketing
- Content strategy
- Content development
- Digital campaign support
- Social media management
- Business development
- Media relations
- Community engagement
- Event management
- Cross-functional collaboration
- Team leadership
- Organizational structuring
- Relationship building
- Self-motivation
Certification
- Social Media Simternship Certification (Stukent)
- Canva Designs Certification
- Google Ads Certification
- Meta (Facebook) Blueprint Certification
- In-progress: American Marketing Association's PCM
- HubSpot: Introduction to Digital Marketing
- Google Analytics 4
- Canva Creators Certificate
Timeline
Founder and Operator
The Bloom Room / The Bloom Society
01.2025 - Current
Assistant Community Manager
Asset Living
04.2024 - 06.2025
Leasing Professional
Greystar
12.2023 - 04.2024
Leasing Professional/Assistant Community Manager
Hawthorne Residential Partners
06.2022 - 12.2023
Marketing Strategist and Manager
Amanda Lynn Marketing
01.2022 - Current
Masters - Digital Marketing
Wake Forest University
Bachelor of Arts - Recreation Sports Leadership & Tourism Management, Psychology
University Of North Carolina At Wilmington
Associate of Arts -
Cape Fear Community College