Amanda McCausland
Riverview,FL
Summary
Visionary leader with proven success in driving revenue growth through strategic sales initiatives. Expertise in team expansion and development, fostering a high-performance culture aligned with organizational goals. Demonstrated ability to implement effective sales strategies that enhance overall business performance.
Overview
19
19
years of professional experience
Work History
Director, Sales Operations
Brady Corporation / Personnel Concepts
Ontario, USA
01.2021 - Current
- Spearheaded expansion and built Tampa office from inception, scaling team from 8 to 50+ employees within 2 years.
- Increased department performance from 24% to 128% of monthly targets.
- Responsible for $9M+ in annual revenue, overseeing Sales, QA, and Training departments.
Sales Manager
Brady Corporation / Personnel Concepts
Ontario, USA
01.2017 - 01.2021
- Developed transition team, improving new hire retention by 50%.
- Drove transition to WFH environment during COVID, increasing target performance from 60% to 104%.
- Boosted AOV by 19%, conversion rates by 10.5%, and reduced DPO by 21.4%.
Training Manager
Brady Corporation / Personnel Concepts
Ontario, USA
01.2015 - 01.2017
- Developed and launched first customer experience training program for company.
- Forecasted and managed training budgets to maximize resource allocation.
- Enhanced onboarding efficiency through structured training initiatives.
Sales Manager
Crossfire Marketing Group / Cloud Marketing Inc.
Rancho Cucamonga, USA
01.2013 - 01.2015
- Launched Cloud Marketing Group, hiring and leading over 50 staff members.
- Achieved over 200 daily enrollments, increasing from eight per day.
- Developed compensation plan resulting in 60% of staff exceeding performance targets.
- Aligned technology platforms with strategic KPIs to enhance operational efficiency.
Sales Supervisor → HR Generalist → Commodities Consultant
Crossfire Marketing Group
Victorville, USA
01.2006 - 01.2013
- Directed team of 85 in outbound sales, realizing 16% revenue growth by optimizing staffing, retention, compliance, payroll, and HR processes.
Education
MBA - Business Administration - General Management
California Baptist University
01.2019
B.S. - Business Administration - HR Management
01.2018
A.S. - Business
01.2016
Skills
- P&L responsibility
- Sales strategy execution
- Revenue forecasting
- Performance metrics evaluation
- Data-driven decision making
- Compliance oversight
- Team leadership
- Operational efficiency
- Market analysis
- Strategic growth initiatives
- Sales operations alignment
- Budget management
- High-performance culture
- Talent development
- Organizational scaling
- KPI optimization
- Go-to-market planning
- Change management processes
- Call center optimization
Recognition And Awards
- MVP Leadership Award, Brady Corporation, 2022
- Rookie of the Year, Brady Corporation, 2016
Timeline
Director, Sales Operations
Brady Corporation / Personnel Concepts
01.2021 - Current
Sales Manager
Brady Corporation / Personnel Concepts
01.2017 - 01.2021
Training Manager
Brady Corporation / Personnel Concepts
01.2015 - 01.2017
Sales Manager
Crossfire Marketing Group / Cloud Marketing Inc.
01.2013 - 01.2015
Sales Supervisor → HR Generalist → Commodities Consultant
Crossfire Marketing Group
01.2006 - 01.2013
MBA - Business Administration - General Management
California Baptist University
B.S. - Business Administration - HR Management
A.S. - Business
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