Summary
Overview
Work History
Education
Skills
Selective Media Experience
Timeline
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Amanda Melissa Herzberg

Amanda Melissa Herzberg

Northridge,CA

Summary

Dynamic and influential leader with over 20+ years of management experience, including 8 years in the entertainment sector. Expertise in maximizing creativity, content, and client engagement across the entertainment, food, and retail industries consistently drives impressive results. A proven track record of increasing sales by 15-30% and achieving annual sales forecasts of $1.2 million underscores a strong commitment to organizational success. Known for exceptional public relations and communication skills, along with a consumer-focused approach that effectively implements company policies while fostering employee growth and retention.

Overview

14
14
years of professional experience

Work History

Store Manager

Starbucks
Chino, CA
11.2021 - Current
  • Direct daily operations of a high-volume Starbucks location generating approximately $75K in weekly revenue.
  • Manage staffing, labor budgets, inventory, and scheduling while maintaining operational efficiency and profitability.
  • Recruit, hire, and develop baristas and shift supervisors, fostering a collaborative and high-performing team environment.
  • Analyze store performance metrics including sales, labor costs, and customer satisfaction scores to improve profitability and service quality.
  • Maintain strict compliance with company policies, brand standards, and food safety regulations.
  • Resolve customer concerns and maintain a positive store culture that prioritizes service excellence.
  • Led daily operations to ensure exceptional customer service and store efficiency.
  • Trained and mentored team members to enhance performance and engagement.

Store Manager

Hot Topic
Rancho Cucamonga, CA
08.2019 - 06.2021
  • Led store operations including sales performance, staffing, training, and merchandising for a high-traffic retail location.
  • Implemented sales coaching and operational strategies that increased store profitability and improved KPI performance.
  • Managed schedules, budgets, and daily operational planning during the COVID-19 pandemic.
  • Oversaw social media promotions and store merchandising strategies to drive customer engagement.

Key Achievements

  • Surpassed comparable sales goals by 1.8% in 2019, while Improving store KPI performance from “D” rating to “A” rating within one year.
  • Reduced inventory shrink by 3% (-4.13 to -1.03)

Store Manager

GameStop
Rancho Cucamonga, CA
09.2016 - 04.2018
  • Managed store operations including sales performance, merchandising execution, staff training, and KPI tracking.
  • Recruited and trained a team of 15 employees, focusing on customer engagement and product expertise.
  • Coordinated vendor promotions, product launches, and merchandising plans to meet corporate standards.
  • Monitored sales metrics and implemented coaching strategies to improve store performance.

Key Achievement

  • Increased store sales by 5.8% and improved PGM sales by 3.8% in 2018.

General Manager

PizzaRev
Corona, CA
01.2016 - 08.2016
  • Supervised restaurant operations including staffing, scheduling, budgeting, inventory, and food safety compliance.
  • Managed a team of up to 30 employees while maintaining strong service standards and operational efficiency.
  • Implemented structured processes for monitoring COGS, sales reporting, and cash management.
  • Conducted team meetings and training sessions to maintain service consistency and operational performance.

Shift Supervisor

COFFEE BEAN & TEA LEAF
Rancho Cucamonga, CA
02.2012 - 02.2016
  • Supported store leadership in managing daily operations, including scheduling and supervising staff.
  • Ensured superior customer service by supporting training initiatives and promoting comprehensive product knowledge among staff.
  • Streamlined store workflows and supervised point-of-sale operations to ensure operational efficiency during peak hours.
  • Trained and mentored new staff on coffee preparation and customer service standards.
  • Supervised daily operations, ensuring smooth workflow and high service quality.

Education

Master of Science - Directing & Producing

The Los Angeles Film School
Hollywood, CA

Bachelor of Science - Game Design

Full Sail University Online
Winter Park, FL

Associate of Applied Science - Film Studies

The Los Angeles Film School
Hollywood, CA

No Degree - Directing & Producing

The Los Angeles Film School
Hollywood, CA

Skills

    Leadership & Operations

  • Team Leadership & Staff Development
  • KPI & Sales Performance Management
  • Labor Scheduling & Workforce Planning
  • Inventory Management & Loss Prevention
  • P&L and Budget Management
  • Customer Experience & Conflict Resolution
  • Multitasking and organization
  • Business & Technology

  • Salesforce
  • Kronos Workforce Management
  • UltiPro HR Systems
  • POS Systems
  • Microsoft Office & Mac OS
  • Creative & Media

  • Adobe Creative Suite (Basic)
  • Game Capture & Asset Management
  • Final Cut Pro (Basic)

Selective Media Experience

Game Capture Artist; Freelance Contract

August 2018 – current

DBC, Dark Burn Creative, Playa Vista, CA

Capture game footage for use in trailers, social media; capture screenshots for several of game titles. React and learn quickly, adjust to guidance of the Game director and editors.

Conform to project management and asset management standards, have ideal various debugging standards with performing strong eye for composition and attention to detail.

AmeriCorps, VISTA Volunteer Coordinator & Resource Development, September 2009 – September 2010

Habitat for Humanity of Greater Bangor, Holden ME

Supervised up to 20 volunteers, including EMDC, advertised for volunteer recruitment for all levels. Establish public, media relations including social networking.

Timeline

Store Manager

Starbucks
11.2021 - Current

Store Manager

Hot Topic
08.2019 - 06.2021

Store Manager

GameStop
09.2016 - 04.2018

General Manager

PizzaRev
01.2016 - 08.2016

Shift Supervisor

COFFEE BEAN & TEA LEAF
02.2012 - 02.2016

Master of Science - Directing & Producing

The Los Angeles Film School

Bachelor of Science - Game Design

Full Sail University Online

Associate of Applied Science - Film Studies

The Los Angeles Film School

No Degree - Directing & Producing

The Los Angeles Film School