Summary
Overview
Work History
Education
Skills
Timeline
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Amanda Rohde

Austin,TX

Summary

Skilled Marketing Specialist driven to develop successful campaigns and product marketing plans that satisfy clients and meet demanding objectives.

Overview

3
3
years of professional experience

Work History

Digital Marketing Specialist

O'Rourke Hospitality
03.2023 - Current
  • Conducted and implemented 30 monthly SEO audits for existing and new client websites
  • Created jobs and assigned tasks in Basecamp for clients and team members
  • Set up Google Analytics & automated reports based on O'Rourke's reporting format.
  • Added ALT attributes to images on websites
  • Wrote Meta descriptions & title tags for client's sites on WP Engine
  • Created monthly reports for clients using data from Google Analytics, Dashthis, and Google Ads
  • Created quarterly blog calendars for existing and new clients
  • Imported new client's email lists and data into Hubspot
  • Managed Google My Business pages for existing and new clients
  • Provided copy scrapes of websites to clients
  • Completed dimension reports for Marriott
  • Worked with the project manager on content upload and design for websites through WP Engine
  • Provided keyword research reports using SpyFu and Rank Ranger to clients

Marketing and Continuing Education Supervisor

New Hampshire Oral & Maxillofacial Surgery
03.2021 - 03.2023
  • Created press releases and announcements, newsletter articles and website copy.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
  • Worked with referring offices to understand needs and provide excellent service.
  • Designed and implemented educational programs and events such as Mini Residencies and zoom lectures.
  • Trained and assisted Field Marketers with their regions

· Works with planning committee to select course objectives and instructor

  • Managed educational program budget and prepared monthly reports for accounting

Education

High School Diploma -

John Stark Regional High School
Weare, NH

Bachelor of Arts - Communications With A Specialization in Business

Southern New Hampshire University
Hooksett, NH
05.2020

Skills

  • Creative Problem-Solving
  • Delivering Presentations
  • Content Creation
  • WP Engine
  • Google Analytics
  • Google Ads
  • Dashthis
  • Rank Ranger
  • SpyFu
  • Hubspot

Timeline

Digital Marketing Specialist

O'Rourke Hospitality
03.2023 - Current

Marketing and Continuing Education Supervisor

New Hampshire Oral & Maxillofacial Surgery
03.2021 - 03.2023

High School Diploma -

John Stark Regional High School

Bachelor of Arts - Communications With A Specialization in Business

Southern New Hampshire University
Amanda Rohde