Amanda Shelton
RALEIGH,NC
Summary
Executive Product Leader offering over 20 years of experience in building technology products and bringing them to market. Highly skilled in defining product vision and roadmap strategies and leading cross-functional teams that deliver market-leading solutions.
Overview
24
24
years of professional experience
1
1
Certification
Work History
SENIOR VICE PRESIDENT OF PRODUCT MANAGEMENT
Brandwatch (a Cision owned company)
Chicago, IL
08.2023 - Current
- Led a globally distributed product management team consisting of VPs, Directors, and Product Managers who are focused on product development efforts to maintain Brandwatch's strong market position and create growth opportunities
- Developed and executed integration plan for Cision Insights and Brandwatch, including go-to-market strategy, customer migration planning, and product consolidation
- Achieved $3M in cost-savings in 2024 through development and launch of AI-powered categorization and summary writing features that reduce analyst time on report generation.
VICE PRESIDENT OF PRODUCT MANAGEMENT
Cision
Chicago, Illinois
06.2021 - 08.2023
- Led a team of Product Directors, Product Managers and Product Owners focused on strengthening Cision's existing $110M+ Global Insights business
- Developed a customer-centric product strategy for Cision's data platform, as well as the Insights product suite
- Partnered with leaders from Cision's Global Insights team to transform a legacy professional service offering to a SaaS solution
- Communicated product vision and strategy cross-functionally across Cision to ensure visibility and alignment with key stakeholder groups
- Established standardized processes for product roadmaps, prioritization, quarterly planning and go-to-market
- Partnered with Engineering leadership to align on capacity planning and resource allocation to support the roadmap.
VICE PRESIDENT OF PRODUCT MANAGEMENT
Valassis
RALEIGH, NC
01.2020 - 01.2021
- Led a team of Product Directors, Product Managers, and Product Owners with responsibility for the overall product strategy for Valassis' Digital Advertising and Consumer Graph products, generating $200M+ annually
- Launched new Digital Advertising offerings for Connected TV, Shoppable Ads, and Dynamic Creative Optimization.
EXECUTIVE DIRECTOR OF PRODUCT MANAGEMENT
Valassis
Morrisville, NC
01.2019 - 01.2020
- Led a team of Product Managers and Product Owners with responsibility for the overall product strategy for Valassis' Digital Advertising and Consumer Graph products
- Developed and executed on a product roadmap strategy to drive revenue growth, achieving 25% growth in 2019.
SENIOR DIRECTOR OF PRODUCT MANAGEMENT
Valassis
RALEIGH, NC
01.2017 - 01.2019
- Defined the product vision and roadmap for the Valassis Consumer Graph, the cornerstone of Valassis' data platform
- Led a team of data scientists, engineers, and product owners to develop and support new products and features
- Supported the Sales and Product Marketing teams with product documentation, training, and client presentations.
DIRECTOR OF PRODUCT MANAGEMENT
WebAssign
RALEIGH, NC
01.2015 - 01.2016
- Developed WebAssign's product vision and roadmap
- Led a team of product managers, product owners, and user experience designers to define new product features.
DIRECTOR OF PRODUCT MANAGEMENT
Lulu Press
RALEIGH, NC
01.2013 - 01.2015
- Developed the product roadmap strategy across Lulu.com and its subsidiaries, including Replay Photos and Lulu Jr
- Defined projects tied to the product roadmap and strategy, including setting project scope, milestones, and budgets.
EXECUTIVE EDITOR, SKILLS ASSESSMENT MANAGER (SAM)
Cengage
Boston, MA
01.2012 - 01.2013
SENIOR EDITOR, SKILLS ASSESSMENT MANAGER (SAM)
Cengage
Boston
01.2006 - 01.2012
SENIOR PRODUCT MANAGER
Cengage
Boston
01.2000 - 01.2006
Education
B.A. - English
TUFTS UNIVERSITY
12.1997
Skills
- Product Vision and Strategy
- Building and Leading Teams
- Go-to-Market Strategy
- Digital Transformation
- Agile Development
- Public Speaking
- Executive Coaching
- P&L Ownership
- Strategic Planning
Websites
Personal Information
- American Heart Association Executives with Heart
- Certification in Coaching for Business Leaders
- Silicon Valley Product Group - INSPIRED Product Management Workshop
Awards
- Valassis Consumer Graph Sales & Technology Marketing Award – Product of the Year 2019 & 2020
- Valassis Consumer Graph Recognized by Forrester as Leader in Identity Resolution 2018
- SAM – Product of the Year 2012
- Pyramid Award Winner Cengage 2005
References
- Manish Patel, Chief Product Officer, CData Software, 646.392.5894
- Swapna Manne, SVP Corporate Strategy, The Knot Worldwide, 917.312.5792
- Jason Katz, Product Director, Vericast, 919.696.0743
Affiliations
American Heart Association Executives with Heart
Accomplishments
- Valassis Consumer Graph Sales & Technology Marketing Award – Product of the Year 2019 & 2020
- Valassis Consumer Graph Recognized by Forrester as Leader in Identity Resolution 2018
- SAM – Product of the Year 2012
- Pyramid Award Winner Cengage 2005
Certification
- Certification in Coaching for Business Leaders
- Silicon Valley Product Group - INSPIRED Product Management Workshop
Timeline
SENIOR VICE PRESIDENT OF PRODUCT MANAGEMENT
Brandwatch (a Cision owned company)
08.2023 - Current
VICE PRESIDENT OF PRODUCT MANAGEMENT
Cision
06.2021 - 08.2023
VICE PRESIDENT OF PRODUCT MANAGEMENT
Valassis
01.2020 - 01.2021
EXECUTIVE DIRECTOR OF PRODUCT MANAGEMENT
Valassis
01.2019 - 01.2020
SENIOR DIRECTOR OF PRODUCT MANAGEMENT
Valassis
01.2017 - 01.2019
DIRECTOR OF PRODUCT MANAGEMENT
WebAssign
01.2015 - 01.2016
DIRECTOR OF PRODUCT MANAGEMENT
Lulu Press
01.2013 - 01.2015
EXECUTIVE EDITOR, SKILLS ASSESSMENT MANAGER (SAM)
Cengage
01.2012 - 01.2013
SENIOR EDITOR, SKILLS ASSESSMENT MANAGER (SAM)
Cengage
01.2006 - 01.2012
SENIOR PRODUCT MANAGER
Cengage
01.2000 - 01.2006
B.A. - English
TUFTS UNIVERSITY
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