Amanda Teal
San Diego,CA
Summary
Dynamic marketing leader with extensive experience in driving audience acquisition and engagement across digital platforms. Expertise in developing and executing integrated marketing strategies that enhance user experience and optimize performance through data-driven insights, all while mentoring cross-functional teams to align marketing objectives with organizational goals.
Overview
15
15
years of professional experience
Work History
Project / Creative Director
UCSF - Innovating Education in Reproductive Health
San Francisco, USA
01.2024 - Current
- Lead strategy, marketing, and growth for RHEcourse, IERH's national digital learning platform, driving audience acquisition, engagement, and adoption across hundreds of institutions.
- Lead and mentor cross-functional teams of researchers, content creators, designers, and external partners while managing stakeholder relationships and aligning marketing, content, technology, and program objectives.
- Develop and execute integrated marketing and outreach initiatives across email, digital, social, and partner channels to expand reach and grow the user base.
- Use Google Analytics and Qualtrics to analyze audience behavior, conduct user experience research, measure performance, and inform marketing and platform decisions.
- Manage the RHEcourse program budget, balancing marketing investments, platform and vendor costs, strategic priorities, and organizational goals.
Director of Communications
UCSF - Innovating Education in Reproductive Health
San Francisco, USA
12.2016 - 01.2024
- Directed brand, communications, and digital marketing strategy for a national reproductive health education initiative, ensuring consistent messaging and audience experience across channels.
- Led creative strategy and production for national campaigns spanning email, web, social, content, and partner communications from concept through launch.
- Managed email marketing strategy and performance analytics, leveraging engagement data and audience insights to enhance targeting and effectiveness of messaging and content.
- Expanded IERH's digital reach and audience through strategic content and campaign optimization, ensuring alignment with brand standards and overseeing creative execution.
Communications Manager
USF Health Nicaragua
Tampa, USA
01.2013 - 09.2016
- Developed digital storytelling and fundraising campaigns that engaged supporters with education and health initiatives, fostering community involvement.
- Built and managed brand identity and communications across web, print, fundraising, and community channels, enhancing organizational visibility and supporter connection.
- Managed website strategy and content production, coordinating creative assets and stakeholder communications to support multiple initiatives.
Multimedia Program Coordinator
USF St. Petersburg
St. Petersburg, USA
01.2015 - 06.2016
- Led digital media and engagement strategy for Student Life and Engagement, creating campaigns and content that enhanced student awareness and participation.
- Designed and maintained web experiences and produced multimedia assets that effectively supported campus programs and events.
- Supervised and mentored student-led design and video team, managing production schedules and multiple projects to ensure timely completion.
Program Director, Education Volunteer
Manna Project International
Managua, Nicaragua
07.2013 - 09.2014
- Led program development initiatives to enhance community engagement and support.
- Designed and led community-based education and outreach initiatives with local organizations and community stakeholders to enhance community engagement.
- Managed volunteer recruitment and training processes for various projects.
- Coordinated partnerships with local organizations to expand service reach.
- Created brand, web, print, and promotional materials to increase program awareness, drive participation, and support fundraising efforts.
Educator & Varsity Softball Coach
Hillsborough County Public Schools
Tampa, USA
01.2012 - 01.2013
- Coached varsity softball, fostering team culture and streamlining player and parent communications to enhance program operations.
- Developed lesson plans aligned with state curriculum standards, promoting student engagement and learning outcomes.
- Implemented differentiated instruction to meet diverse student learning needs.
- Led fundraising and community engagement initiatives, strengthening support for the athletic program.
Education
Certificate - Artificial Intelligence with Python
Harvard School of Engineering And Applied Sciences
10-2026
M.A. - Digital Journalism & Design
University of South Florida
01-2017
B.F.A. - Fine & Studio Arts
Valdosta State University
01-2009
Skills
- Marketing strategy
- Brand strategy
- User interaction and growth
- Email marketing
- Content creation
- User experience research
- Google Analytics
- Website management
- Project management
- Budget management
- Adobe Creative Cloud expertise
- Multimedia production
- Visual communication
Timeline
Project / Creative Director
UCSF - Innovating Education in Reproductive Health
01.2024 - Current
Director of Communications
UCSF - Innovating Education in Reproductive Health
12.2016 - 01.2024
Multimedia Program Coordinator
USF St. Petersburg
01.2015 - 06.2016
Program Director, Education Volunteer
Manna Project International
07.2013 - 09.2014
Communications Manager
USF Health Nicaragua
01.2013 - 09.2016
Educator & Varsity Softball Coach
Hillsborough County Public Schools
01.2012 - 01.2013
Certificate - Artificial Intelligence with Python
Harvard School of Engineering And Applied Sciences
M.A. - Digital Journalism & Design
University of South Florida
B.F.A. - Fine & Studio Arts
Valdosta State University