Amanda Williams
Summary
Senior living executive with a proven track record in driving occupancy growth and executing turnaround strategies across various portfolios. Expertise in coaching high-performing sales teams and implementing strategic initiatives that yield measurable outcomes. Notable success in transforming underperforming communities through effective CRM utilization and fostering cross-functional team collaboration.
Overview
33
33
years of professional experience
Work History
Traveling Sales Specialist (Regional Sales Leadership)
Provision Living
01.2025 - Current
- Community Turnaround: Increased occupancy from 61% to 86% stabilized occupancy through sustained team coaching and CRM accountability
- Performance Transformation: Transformed stalled community (zero move-ins in 60 days) into 5 move-ins within 45 days through structured team development
- Team Recovery: Rebuilt sales infrastructure following leadership turnover; improved occupancy from 42% to 50% within six months
- Provided interim regional sales leadership across multiple communities, coached sales teams to enhance conversion consistency and accountability to performance metrics
- Developed sales leaders through hands-on mentorship, strengthened consultative selling skills and pipeline discipline
- Partnered with executive leadership to align sales strategy with community performance goals, driving cohesive team efforts
Private Sales Consultant
Independent Practice
01.2024 - 01.2025
- Advised senior living organizations on optimizing sales performance and developing high-functioning teams
- Coached sales leaders and frontline teams on objection handling and consultative techniques to strengthen client relationships
- Facilitated cross-functional workshops between operations and sales teams to align incentives and streamline execution
- Implemented structured CRM processes and qualification standards, increasing pipeline predictability
- Developed referral partner frameworks that expanded market reach and improved lead quality
- Enhanced team confidence through targeted coaching, resulting in increased client engagement
Director of Sales
Bridge Senior Living – Somerby St. Vincent
01.2023 - 01.2024
- Led luxury senior living sales strategy, directing team execution around CRM discipline and referral development
- Strengthened referral networks and enhanced conversion ratios through strategic alignment of team initiatives
- Coached team members on performance consistency, resulting in 8-11 move-ins per month through disciplined pipeline management
Corporate Director of Sales | Executive Director | Administrator
Presbyterian Homes
01.2008 - 01.2023
- Oversaw multi-community sales strategy, operations, and financial performance in senior leadership roles, driving alignment across teams
- Built and developed high-performing sales teams across multiple locations, creating culture of accountability and results
- Led regional occupancy growth initiatives and large-scale turnaround efforts
- Successfully stabilized underperforming communities through strategic team rebuilding and performance management
- Standardized sales processes and KPIs across communities, improving forecasting accuracy and team execution
- Mentored department leaders with structured development plans and hands-on coaching, enhancing managerial capability and team effectiveness
- Aligned interdisciplinary teams (clinical, sales, finance) to streamline operations, enhancing family satisfaction across communities
Military Leadership Roles
United States Army
01.1993 - 01.2016
- Led complex multi-unit coordination and training exercises, building operational cohesion and mission preparedness
- Spearheaded leadership development programs for junior soldiers, enhancing unit readiness and retention through structured mentorship
- Coached recruits through rigorous training cycles, using corrective feedback to elevate performance and training outcomes
- Orchestrated recruitment campaigns, refining outreach methods to enhance applicant engagement and strengthen pipelines
Education
PhD - Gerontology
University of Southern California
Los Angeles, CAMaster of Health Administration -
Liberty University
Bachelor of Science - Healthcare Administration
University of Phoenix
Phoenix, AZSkills
- Team leadership and development
- Sales strategy and execution
- CRM optimization
- Referral network development
- Cross-functional collaboration
- Regulatory compliance
- Market analysis
- Strategic planning
- Relationship building
- Sales process optimization
- Staff education and training
Key Leadership Achievements
- Consistently developed sales leaders who exceeded performance benchmarks
- Implemented coaching frameworks that improved conversion consistency across multiple communities
- Created accountability systems that sustained team performance during leadership transitions
- Drove occupancy increases from 42% to 86%+ across multiple turnaround initiatives
- Established referral partnerships that generated consistent qualified lead flow
- Reduced move-in friction through cross-functional team alignment and process optimization
- Led successful acquisition integrations and reputation recovery initiatives
- Aligned multi-disciplinary teams to deliver coordinated customer experience
- Built scalable sales systems and processes across regional portfolios
Timeline
Traveling Sales Specialist (Regional Sales Leadership)
Provision Living
01.2025 - Current
Private Sales Consultant
Independent Practice
01.2024 - 01.2025
Director of Sales
Bridge Senior Living – Somerby St. Vincent
01.2023 - 01.2024
Corporate Director of Sales | Executive Director | Administrator
Presbyterian Homes
01.2008 - 01.2023
Military Leadership Roles
United States Army
01.1993 - 01.2016
PhD - Gerontology
University of Southern California
Master of Health Administration -
Liberty University
Bachelor of Science - Healthcare Administration
University of Phoenix