Amber Davis
Orange County & Los Angeles
Summary
Results-driven Creative Producer and Social Media Strategist with expertise in developing integrated strategies that drive engagement and traffic. Specializes in high-impact campaigns and creator collaborations on TikTok, Instagram, and emerging platforms. Proficient in short-form video production and community management in dynamic digital environments.
Overview
13
13
years of professional experience
Work History
Social Media Producer & On-Camera Talent
DNAM Brands (Von Dutch & Silhoutte Paris)
Beverly Hills, California
01.2025 - Current
- Produce and host TikTok LIVE shopping experiences driving audience engagement and real-time sales.
- Support campaign ideation, launch planning, and execution of short-form content across social platforms to enhance brand visibility.
- Collaborate with creative and marketing teams on merchandising and audience engagement strategies for seasonal launches, driving cohesive brand messaging.
- Track livestream performance metrics such as engagement, viewer retention, and conversions to refine content strategy and improve audience connection.
Creative Producer & Social Media Strategist
Independently Employed
01.2016 - Current
- Produce social-first campaigns, UGC, and short-form video content for fashion, beauty, and lifestyle brands including Prada Beauty, Too Faced, ColourPop, PacSun, Ulta Beauty, and Áine Swim.
- Develop platform-specific content strategies across TikTok, Instagram, Pinterest, and Meta to increase engagement, brand awareness, and audience growth.
- Coordinate influencer partnerships, creator outreach, PR gifting, and campaign logistics while managing content production from concept through launch.
- Support trend-driven campaigns and real-time social coverage through social listening, analytics, content calendars, backstage production support, and performance reporting.
Campaign Producer
The Sad Times Co. (Sadire & Sheepy App)
02.2023 - 12.2025
- Managed campaign execution from ideation through publishing, including creator coordination, content organization, scheduling, and launch support.
- Built integrated social media strategies that generated more than 480K sessions and increased engagement by 45% across campaign launches.
- Coordinated social content planning, UGC workflows, and multi-platform content calendars to enhance visibility for emerging consumer brands.
- Collaborated with creative teams to craft audience-focused messaging, visual direction, and community engagement strategies that resonated with target demographics.
- Analyzed performance data and audience engagement insights to inform campaign optimization and reporting.
Social Media Associate & Store Manager
Brandy Melville
01.2013 - 04.2016
- Managed daily social media content and community engagement for a 2M+ audience.
- Supported brand marketing, merchandising, and customer engagement initiatives to enhance overall brand visibility.
- Developed trend-driven graphic concepts inspired by emerging internet culture, resulting in high-performing merchandise designs.
Education
B.S. - Business Marketing
California State University, Long Beach
Long Beach08-2023
Skills
- Social media strategy and analytics
- Campaign production and execution
- Short-form content production
- Influencer marketing and collaboration
- Community management and building
- Trend research and social listening
- SEO and content curation
- Cross-functional communication
Timeline
Social Media Producer & On-Camera Talent
DNAM Brands (Von Dutch & Silhoutte Paris)
01.2025 - Current
Campaign Producer
The Sad Times Co. (Sadire & Sheepy App)
02.2023 - 12.2025
Creative Producer & Social Media Strategist
Independently Employed
01.2016 - Current
Social Media Associate & Store Manager
Brandy Melville
01.2013 - 04.2016
B.S. - Business Marketing
California State University, Long Beach