Amber McPherson
Dudley,MA
Summary
Marketing Communications Specialist with five (5) years experience in the insurance world. Customer Service, Management, Project Analyst and Marketing experience. Detail-oriented and organized professional with a passion for marketing and strong communication skills. Eager to secure an entry-level Marketing position, dedicated to continuous learning and growth.
Overview
5
5
years of professional experience
Work History
Marketing Communications Specialist
MAPFRE Insurance
04.2024 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted email marketing campaigns and social media content.
- .Produced visually appealing graphics for use in print advertisements, digital promotions, and presentations.
- Created informative blog posts, articles, and whitepapers to position the company as an industry thought leader.
- Created communications and marketing materials to achieve objectives and maintain branding.
- Implemented consistent branding across all channels, ensuring a cohesive message and professional image.
- Used resources like Constant Contact platform to convey important updates and post communications to our Agents.
- Collaborated with Creative team to complete wide range of projects.
- Created customized marketing materials to increase product awareness.
- Created marketing briefs, FAQs and objection management plans.
Project Analyst
MAPFRE Insurance
07.2022 - 04.2024
- Research, develop and maintain project data
- Maintain awareness of developing technologies
- Provide recommendations for improvement
- Communicate with different areas of business
- Draft customer communications
- Strong project management skills
- Test new enhancements
- Create test matrices
- Use of excel to sort data, create pivot tables
- Create data requests
- Work exposure lists
- Create power points
- Research competitor data for business.
- Assisted in the development of comprehensive project plans, setting realistic timelines and milestones.
- Contributed to successful project outcomes by providing accurate forecasts and risk assessments.
- Determined root cause of problems and issues to implement courses of action required to implement solutions.
Lead Customer Service Rep
MAPFRE Insurance
10.2019 - 06.2022
- Take billing calls/handle escalation calls
- Take payments, update customer info, answering billing questions
- QC reps calls and evaluate for feedback
- Help train new hires
- On the 'Idea Board Committee' to help come up with ideas that will make the company more customer-centric
- Monitor group chat and help as needed
- Managed customer accounts
- Conducted customer service surveys
- Resolved customer issues
- Assisted customers via live chat
- Responded to inquiries and issues
- Worked on campaign projects to cross sell insurance with the ISC
- Completed 90-day forms and evaluations
- Held 1 on 1's with reps in the unit to evaluate their progress and make sure their needs are met
- Complete Invoice Modifications
- TW, GW, AS400 trained.
Education
Bachelor's of Arts - Communication & Graphic Design
Westfield State College
Westfield, MA05.2019
Skills
- Microsoft Excel
- Microsoft PowerPoint
- Microsoft Word
- Data analysis skills (1 year)
- Editing abilities
- Asana
- Constant Contact
- Hemingway Editor
- Adobe PDF
- Kind
- Empathetic
- Team player
- Internal and External Communications
- Creative Direction
- Competitor Analysis
- Team Collaboration
- Team Leadership
- Decision-Making
- Analytical Thinking
- Digital Marketing
- Project Management
- Content Management
Personal Information
Relocation: Anywhere
Timeline
Marketing Communications Specialist
MAPFRE Insurance
04.2024 - Current
Project Analyst
MAPFRE Insurance
07.2022 - 04.2024
Lead Customer Service Rep
MAPFRE Insurance
10.2019 - 06.2022
Bachelor's of Arts - Communication & Graphic Design
Westfield State College
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