Amber VanNoy
Atlanta,GA
Summary
Results-driven fundraising and marketing professional with a proven ability to execute high-end events that surpass revenue and participation goals. Demonstrated success in collaborating with executives to secure volunteers, sponsorships, and in-kind donations, thereby enhancing organizational initiatives. Known for innovative problem-solving and strategic networking skills, with a strong aptitude for cultivating corporate partnerships. Recognized for diligence, attention to detail, and the ability to thrive in both independent and team environments.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Marketing
Marietta Medical Group
Marietta, GA
01.2019 - 06.2025
- Directed budgeting efforts for all promotional and marketing campaigns.
- Developed healthcare marketing strategies to inform patients.
- Strengthened budget outcomes by implementing advanced marketing methods.
- Designed and executed marketing strategies to grow patient base by 25%.
- Optimized campaigns through implementation of Google Ads strategies.
- Directed content management and site updates, resulting in a significant boost of more than 50% in traffic.
- Achieved a 30% improvement in search visibility via optimized SEO methods.
- Designed and circulated monthly newsletter to over 5,000 patients.
- Fostered strategic partnerships with healthcare providers such as hospitals, specialists, and physician groups.
Underwriting Service Assistant- Contract Position
State Farm Insurance Company
Dunwoody, GA
06.2024 - 10.2024
- Enhanced communication with clients to ensure precise information gathering and data accuracy.
- Processed insurance applications, ensuring adherence to company guidelines.
- Organized presentations delivering suggestions for refining industry underwriting standards.
- Led a team of 45 colleagues in engagement activities and events.
Lead Marketing Consultant
Atlanta Digital Marketing Group
01.2019 - 01.2021
- Oversaw more than 24 client projects for prominent companies like Home Depot, Keller Williams, and Equifax.
- Created and applied digital marketing strategies including email, social media, SEO, and websites.
- Employed targeted lead generation techniques to secure more than 40 high-potential sales leads.
- Carried out comprehensive market research.
- Identified new opportunities through actionable feedback, resulting in successful outcomes.
- Met challenge of aligning with multiple teams to deliver compliant and approved materials by deadline.
Senior Regional Development Representative
St. Jude Children's Research Hospital
Atlanta, GA
01.2014 - 01.2019
- Organized diverse events like fitness activities, radiothons, and collegiate programs to enhance regional revenue.
- Coordinated logistics for 20-25 annual events with attendee sizes ranging from large-scale Walk/Runs of 1,000 to intimate luncheons of 15.
- Increased business portfolio value from $600,000 to $1.2 million.
- Planned and executed inaugural 5K Walk/Run event in Birmingham, AL
- Secured $94,000 in funding by assembling a committee of 18 local executives and professionals.
- Promoted in 2017 to handle larger segment of clientele from Northern Alabama to Savannah/Atlanta, GA territory.
- Appointed as lead staff on Savannah Dream Home Giveaway initiative.
- Oversaw functions of multiple committees, numerous volunteers, and various sponsors.
- Generated over $1.2 million in revenue across 2017 and 2018.
- Built exceptionally strong relationships while managing committee volunteers
- Example, over one year, committee member meetings for 5K Walk/Run event had 80% average attendance rate and committee had 90% retention rate
- Oversaw annual management, ensuring collaboration between 275 volunteers and alignment with goals of 90 sponsors.
- Designed a distinctive onboarding program to boost retention of diverse employees.
Education
B.A. - Marketing and Public Relations
Hampton University
Hampton, VA01.2014
Skills
- Fundraising Expertise
- Sales Strategy Development
- Prospective Client Outreach
- Attention To Detail
- Cross-Fund Budget Coordination
- Comprehensive Planning Skills
- Advertising Campaign Management
- Effective Presentation Skills
- Interpersonal Communication
- Project Management
- Prioritization and Organization
- Collaboration
Certification
- Business Analysis & Process Management, Coursera, 2023
- Digital Marketing Certification, Digital Marketing Institute, 2022
- Leading as A Sales Manager, SMEI, 2020
- OMCP Digital Marketing Certificate, ESpelman, 2020
Membership Awards
- Delta Sigma Theta Sorority, Inc, Active Member, Recipient of Unsung Soror Award for Exceptional Service, 2023
- Public Relations Society of America, National Member, 2011- Present
- National Sales Network, Corporate Sponsorship Taskforce, 2017-2019, Received 'Top Performer' Award, 2014
- National Association of Black Journalists, 2014- Present
- H.U.G.S., Board Member, Received Philanthropy Icon of the Year Award, 2017, 2014-Present
Volunteer Experience
- MedShare International, 01/01/22, Present
- Hands On Atlanta, 01/01/21, Present
- Project Open Hands, 01/01/20, Present
- City of Refuge, 01/01/20, Present
- Girls Inc., 01/01/13, Present
- Mission Trips, Accepted and participated in 5 Mission programs (Kenya, South Africa, China, Jamaica, New Orleans) that explored cultures and poverty in other countries/states and provided opportunities to help.
Professional Development
- Finding the Yes, ALSAC, St. Jude, 2019
- Stewarding the St. Jude Brand with Media, PR Training, ALSAC, St. Jude, 2017
- Managing Change, ALSAC, St. Jude, 2017
- Fostering Collaboration, ALSAC, St. Jude, 2016
- Becoming a Sales Representative, ALSAC, St. Jude, 2015
- Crucial Conversations, ALSAC, St. Jude, 2015
- Foundation of Innovative Thinking, LYNDA.COM, 2018
- Introduction to Instructional Systems Design, LYNDA.COM, 2017
- Fundamentals of the Workplace, LYNDA.COM, 2017
Timeline
Underwriting Service Assistant- Contract Position
State Farm Insurance Company
06.2024 - 10.2024
Director of Marketing
Marietta Medical Group
01.2019 - 06.2025
Lead Marketing Consultant
Atlanta Digital Marketing Group
01.2019 - 01.2021
Senior Regional Development Representative
St. Jude Children's Research Hospital
01.2014 - 01.2019
B.A. - Marketing and Public Relations
Hampton University