Christopher Kapel
Westerville
Summary
Skilled in community engagement and partnership building, with a proven ability to develop and implement marketing strategies that drive brand visibility and audience growth. Experienced in analyzing market trends and tailoring outreach efforts to meet organizational goals. Seeking to leverage expertise in product marketing and influencer marketing to excel in the Desired Job Title.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Overview
20
20
years of professional experience
Work History
Director of Social Media Marketing
LJ's Card Shop
Gahanna, OH
03.2022 - 10.2025
- Developed and implemented targeted marketing strategies to enhance brand visibility and community engagement.
- Coordinated marketing campaigns across various channels, ensuring alignment with organizational goals and messaging.
- Created informative content for digital platforms to engage audiences and drive traffic to services offered.
- Cultivated partnerships with local organizations to expand outreach initiatives and increase community involvement.
- Analyzed market trends to identify opportunities for growth and tailored outreach efforts accordingly.
- Developed and implemented social media strategies to enhance brand visibility and engagement.
- Managed content calendars, ensuring timely posting across platforms aligned with marketing objectives.
- Analyzed social media metrics to refine campaigns and improve audience targeting effectiveness.
Owner/Operator
Goldline Cards LLC
Westerville, OH
09.2020 - 03.2022
- Developed and implemented operational strategies to enhance business efficiency and customer satisfaction.
- Cultivated a customer-centric environment by training staff on best practices in client engagement.
- Streamlined financial processes, enhancing budgeting accuracy and monitoring expenses effectively.
- Managed daily operations, coordinating workflows to optimize service delivery and resource allocation.
- Oversaw inventory management processes, ensuring adequate stock levels for seamless business functions.
Communications Technician
City of Westerville
Westerville, OH
12.2008 - 03.2022
- Responded efficiently to emergency calls, prioritizing urgency and dispatching appropriate services.
- Operated advanced communication systems to relay critical information to first responders.
- Monitored multiple radio channels, ensuring clear communication between units during high-pressure situations.
- Implemented process improvements that streamlined call handling and reduced response times for emergencies.
- Participated in ongoing professional development opportunities, staying current on industry best practices and emerging technologies.
- Enhanced communication between first responders and the public by providing clear, concise information during high-stress situations.
Associate Producer
NBA Universal
Chicago, IL
07.2005 - 01.2006
- Collaborated with production teams to ensure seamless project execution and on-time delivery.
- Coordinated logistics for live events, optimizing schedules and resources for maximum efficiency.
- Developed content strategies that enhanced audience engagement across multiple platforms.
- Mentored junior producers, fostering skill development and promoting best practices within the team.
Education
Master of Business Administration (M.B.A.) - Accounting and Finance
Ashford University
Online05-2020
Associate in Arts (A.A.) - Finance
Columbus State Community College
Columbus, Ohio12-2018
Bachelor of Arts (B.A.) - Communications
University of Toledo
Toledo, OH, US05-2005
Skills
- Influencer marketing
- Product marketing
- Podcast promotion
- Partnership development
- Community engagement
- Web analytics
- Partnership building
- Analytics reporting
- Fundraising expertise
Timeline
Director of Social Media Marketing
LJ's Card Shop
03.2022 - 10.2025
Owner/Operator
Goldline Cards LLC
09.2020 - 03.2022
Communications Technician
City of Westerville
12.2008 - 03.2022
Associate Producer
NBA Universal
07.2005 - 01.2006
Associate in Arts (A.A.) - Finance
Columbus State Community College
Bachelor of Arts (B.A.) - Communications
University of Toledo
Master of Business Administration (M.B.A.) - Accounting and Finance
Ashford University