Amie Cash
Pontiac,MI
Summary
Compassionate and strategic sales leader with extensive experience in senior living, multi-family real estate, and the hotel market, specializing in relationship-based sales and occupancy growth. Recognized for guiding families through the decision-making process with empathy, professionalism, and integrity. Proven ability to conduct market analysis, drive community outreach initiatives, and lead teams to achieve sustained census growth and high resident satisfaction. Committed to excellence, consistently delivering impactful results through the development and execution of sales strategies that align with business objectives while fostering a collaborative team environment in dynamic market conditions.
Overview
15
15
years of professional experience
Work History
Director of Sales
Sunrise Senior Living
Shelby Twp, MI
07.2023 - Current
- Develop and implement a comprehensive sales and marketing plan aligned with company goals and community capacity.
- Analyze market trends and adjust strategies to maintain a competitive position.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
Associate Director of Sales
Sunrise Senior Living
Shelby Twp, MI
11.2022 - 07.2023
- Collaborated with leadership to support pricing strategies and design effective promotional and incentive programs.
- Assist in developing and executing the community's sales and marketing plan to achieve occupancy goals.
- Regularly updated and verified records in CRM (Spark) to enhance data reliability and accessibility.
Concierge
Sunrise Senior Living
Rochester, MI
10.2022 - 11.2022
- Managed front desk activities to enhance guest experience and uphold lobby standards.
- Provided exceptional customer service by addressing resident inquiries and concerns promptly.
- Coordinated transportation arrangements for residents, ensuring timely arrivals and departures.
Leasing Agent
KMG Prestige
Southfield, MI
03.2021 - 10.2022
- Achieved enhanced property management efficiency through effective utilization of Yardi Rent Cafe and Blue Moon systems.
- Handling detailed conversations with residents/prospects about ledgers, move-ins, holding fees.
- Demonstrated property features to interested residents, aiming to increase overall occupancy levels.
Lead Keyholder
Lane Bryant
Auburn Hills, MI
08.2019 - 03.2021
- Implemented systematic register counting procedures for all shift transitions to reduce financial errors.
- Managed customer interactions, sales transactions, and inventory control to enhance the shopping experience in a premium retail setting.
- Implemented visual merchandising strategies to enhance product displays and increase sales.
Quality Assurance
Jabil Circuit
Auburn Hills, MI
09.2016 - 08.2019
- 100% completion of routine and special analyses of in-process materials and manufactured goods.
- Supported successful production by receiving and inspecting component materials.
- Managed and implemented methods for inspecting, testing, and evaluating the precision of products.
Assistant Store Manager
Walgreens
Waterford, MI
12.2013 - 09.2016
- Strengthened increase of sales through successful advertising campaigns.
- Reinforced employee satisfaction and working hard through consistent training, mentoring & support.
- Analyzed and met financial and administrative goals, accurately tracking funds & keeping records.
Front Desk Auditor
Holiday Inn Express
Waterford, MI
10.2012 - 07.2015
- Facilitated exceptional guest relations by welcoming visitors warmly & offering assistance.
- Motivated full compliance with legal, health, and safety regulations.
- Managed reservations, check-ins, & check-outs procedures within the hotel system.
Asst. Manager
Hilton Suites
Auburn Hills, MI
12.2010 - 01.2014
- Perform manager on duty tasks, smoothly handling day-to-day operations, and maintaining leadership continuity.
- Implemented new methods to increase property business by assisting with marketing efforts.
- Developed training programs for new staff, enhancing team performance and efficiency.
- Coordinated departmental meetings to align team goals with overall business objectives.
Education
High School Diploma -
Pontiac Northern High School
Pontiac06-2000
Associate of Applied Science - Marketing
Western Governors University
Salt Lake City, UT04-2020
Skills
- Consultative Selling
- Negotiation & Closing
- Pipeline Management
- Goal Orientation
- Market Research & Analysis
- Content Creation
- Brand Management
- Data-Driven Decision Making
- Competitor Analysis
- Persuasive Communication
- Relationship Building
- Social Media Management
- Creativity & Innovation
- Integrity & Professionalism
- Accurate and Detailed
Accomplishments
- Successfully coached and developed two direct reports who were promoted to lead their own assisted living communities, reflecting a strong track record of talent development and leadership cultivation.
- Drove the top occupancy percentage gains across the region during Q2 and Q3 of 2025 through focused census and sales strategies.
Timeline
Director of Sales
Sunrise Senior Living
07.2023 - Current
Associate Director of Sales
Sunrise Senior Living
11.2022 - 07.2023
Concierge
Sunrise Senior Living
10.2022 - 11.2022
Leasing Agent
KMG Prestige
03.2021 - 10.2022
Lead Keyholder
Lane Bryant
08.2019 - 03.2021
Quality Assurance
Jabil Circuit
09.2016 - 08.2019
Assistant Store Manager
Walgreens
12.2013 - 09.2016
Front Desk Auditor
Holiday Inn Express
10.2012 - 07.2015
Asst. Manager
Hilton Suites
12.2010 - 01.2014
High School Diploma -
Pontiac Northern High School
Associate of Applied Science - Marketing
Western Governors University