Kelli Larose-Miller
Wichita,KS
Summary
Results-driven sales director leveraging expertise in strategic planning and market positioning to achieve record occupancy rates. Proven ability to strengthen community visibility by cultivating partnerships and managing extensive account portfolios, driving revenue growth and operational success.
Overview
15
15
years of professional experience
Work History
Director of Sales
Cedarhurst Senior Living
Wichita, KS
07.2024 - 07.2026
- Pre-sold to 30% occupancy before opening and achieved 100% occupancy in 17 months, setting the fastest new-build occupancy growth in company history.
- Exceeded monthly move-in goals consistently, resulting in recurring occupancy bonuses and contributing to overall community success.
- Earned the Breakthrough Community Award after leading 1 of only 3 of 53 communities to achieve full occupancy.
- Managed 53 referral accounts and established 12 high-value partnerships within six months, enhancing community visibility.
- Directed commercial launch of 87-unit senior living community, ensuring operational readiness for successful market entry.
- Maintained business momentum during executive leadership vacancies and continued demand to establish a waiting list.
Area Manager
Enhabit Home Health & Hospice
Wichita, Kansas
05.2023 - 07.2024
- Successfully established brand presence across a portfolio of physicians, facilities and home plus accounts.
- Revived 5 accounts in Q2 2023 by addressing communication breakdowns stemming from past service failures.
- Managed business book of 75+ accounts in West Wichita and surrounding areas.
- Cultivated strong relationships with HH Branch Director and PTA Marketer, expanding brand message reach.
- Facilitated seamless patient transfers between service lines from one service line to the other without a disruption in service.
Freelance Sales Specialist
Estée Lauder
Wichita, Kansas
08.2021 - 09.2023
- Led the Wichita New Market Square door to be #6 in the company for total Too Faced brand sales volume.
- Promoted brands through events and weekend support, driving incremental sales volume in key locations.
- Trained and partnered with staff and leadership teams to position brands effectively, contributing to top tier performance outcomes.
- Represented Estée Lauder portfolio brands, including Estée Lauder, Too Faced, and Bobbie Brown, enhancing brand visibility.
- Supported 4 Wichita area Ulta stores.
- Collaborated with marketing teams to implement promotional events and initiatives.
Volunteer Coordinator
Phoenix Home care & Hospice
Wichita, Kansas
03.2022 - 05.2023
- Successfully recruited and onboarded 22 volunteers within the 8 months.
- Recruited and trained candidates for volunteer program, enhancing overall volunteer readiness.
- Implemented program changes to streamline onboarding process, improving efficiency and volunteer experience.
- Led a team of volunteer coordinators within the company to move a majority of the orientation/onboarding process online.
- Organized and executed community events to boost brand awareness and attract potential volunteers.
- Partnered with the Director of Public Relations to create social media groups that represent the Phoenix volunteer program and tell a strong, branded story to potential volunteers.
- Raised the volunteer program participation percentage from 1% to 4.5%.
Sales Specialist
Sephora
Wichita, Kansas
05.2018 - 08.2019
- Enhanced client experience through experiential servicing, fostering loyalty among existing and new clients in a $10 million dollar location.
- Collaborated with leadership to consistently exceed personal goals aligned with key performance indicators.
- Educated co-workers on product differentiation, rapport-building techniques, and tailored selling strategies based on client needs.
- Maintained strong partnerships and supported brand representatives to effectively execute new product launches, successful in-store events, and targeted support to exceed monthly, quarterly, and yearly sales goals.
- Top sales performer in store with consistent positive client surveys that supported the store's client feedback threshold.
Freelance Sales Specialist
Lancome
, Kansas
05.2016 - 05.2018
- Promoted brands through events and weekend support, resulting in increased sales volume at key locations.
- Trained and partnered with staff and leadership teams to position brands effectively, contributing to top tier performance outcomes.
- Achieved $200-250 SPH or higher consistently during 6 hour shifts.
- Collaborated with marketing teams to implement promotional events and initiatives.
- Supported operations at Wichita and Kansas City Sephora locations, ensuring seamless customer experiences.
Sales Manager
Brookdale Senior Living
Wichita, Kansas
11.2014 - 05.2017
- Improved community occupancy level of both Memory Care and Assisted Living properties in partnership with Sales Coordinator. Moved occupancy levels from low 70 percentile to high mid 90 percentile.
- Strategized community partnerships and secured appointments with key stakeholders to facilitate first meetings with potential residents and their families.
- Collaborated with operations and nursing to establish best practices for the sales cycle, enhancing the process from initial tour to contract signing and resident move-in.
- Utilized the support of community outreach to network and develop relationships with relevant support systems that would provide lead referrals, and education to offer prospective residents and their families and/or primary decision makers.
- Consistently participated in Continuing Education Conference Calls to maximize selling and marketing strategies led by Regional Managers in Operations, Nursing, Activities, and Sales.
Color Lead
Sephora
Wichita, Kansas
04.2011 - 11.2014
- Managed and developed a team of 40-50 employees.
- Increased employee morale by consistently utilizing the company's recognition program and individualized professional development plans daily, monthly, and revised as needed on a quarterly basis.
- Partnered with 25 brand representatives on a monthly basis to schedule brand focus training days; as well as employee engagement and collaboration during training and high goal event weekends.
- Prepared all non-management Professional Development plans and necessary paperwork for yearly reviews.
- Grew Beauty Studio sales to 1 Million by Q4 2014 to position store as top Beauty Studio in the district and top 5 regionally.
Education
Bachelor of Science - Change Management
Southwestern College
Winfield, KS12-2009
Associate in Arts - Organizational Leadership
Butler County Community College
Andover, KS05-2006
Skills
- Sales strategy
- Revenue growth
- Market analysis
- Revenue forecasting
- Sales analytics
- Market positioning
- Strategic planning
- Business development
- Client relationship management
- Territory management
- Sales team coaching
- Cold outreach
- Consultative Selling
- Negotiation skills
- CRM software
- Data interpretation
Volunteer Experience
- Chairwoman of Northwest High School Project Graduation, 08/01/17-05/01/18.
- Led 8 Committee Chairs and 35 volunteers to plan an after-graduation party for 2018 seniors.
- Planned and executed meetings to gauge progress and fundraising efforts.
- Partnered with Committee Chairs and Senior Principal in additional meetings to maximize fundraising efforts.
- Clocked over 150 volunteer hours in an 8 month timespan from start to finish of event planning.
- Raised $27,000 in 8 months by planning 3 major fundraising events; alongside continuing efforts to gain support and donations from the community.
Timeline
Director of Sales
Cedarhurst Senior Living
07.2024 - 07.2026
Area Manager
Enhabit Home Health & Hospice
05.2023 - 07.2024
Volunteer Coordinator
Phoenix Home care & Hospice
03.2022 - 05.2023
Freelance Sales Specialist
Estée Lauder
08.2021 - 09.2023
Sales Specialist
Sephora
05.2018 - 08.2019
Freelance Sales Specialist
Lancome
05.2016 - 05.2018
Sales Manager
Brookdale Senior Living
11.2014 - 05.2017
Color Lead
Sephora
04.2011 - 11.2014
Bachelor of Science - Change Management
Southwestern College
Associate in Arts - Organizational Leadership
Butler County Community College