Aminah Sherman

Las Vegas

Summary

Dynamic Business Owner and Communications Specialist with over 10 years of experience in operational management, strategic marketing, and digital content creation. Expertise in driving business growth through innovative multi-channel marketing initiatives while cultivating high-value client relationships. Results-oriented professional dedicated to leveraging strong communication skills and a deep understanding of market trends to enhance brand visibility and achieve organizational goals. Committed to delivering impactful solutions that align with business objectives and foster long-term success.

Overview

years of professional experience

Work History

Owner / Operator

AMCO, LLC

Las Vegas, NV

01.2020 - 02.2026

Business Leadership: Successfully launched and managed all daily operations for a small business, maintaining 100% oversight of growth strategies.
Strategic Marketing: Developed and executed targeted marketing campaigns that drove customer acquisition and increased annual sales revenue.
Financial Management: Directed all financial record-keeping, including budgeting, forecasting, and expense tracking to ensure long-term profitability.
Web Development: Designed and maintained responsive, user-friendly websites utilizing Wix, GoDaddy, and Squarespace to optimize the digital customer journey.
Market Analysis: Conducted comprehensive market research to identify shifting consumer trends and audience preferences.

Communications & Marketing Lead

CENTRAL CHURCH

Las Vegas, NV

01.2016 - 07.2018

Content Strategy: Crafted compelling copy for websites, social media platforms, email campaigns, and weekly newsletters to ensure consistent brand messaging.
Social Media Management: Managed multiple social media accounts, utilizing analytics to monitor engagement metrics and optimize posting schedules.
Cross-Functional Collaboration: Partnered with diverse teams to develop integrated marketing strategies aligned with organizational objectives.
Multimedia Production: Produced high-quality photography and edited visual assets using Adobe Photoshop and Lightroom for digital and print campaigns.
Community Engagement: Fostered strong audience relationships by managing direct communications and community interactions across social channels.
Oversaw diverse responsibilities aimed at elevating brand communication and refining visual identity.

Education

No Degree - Music Business

Full Sail University

Winter Park, FL

Skills

Leadership: Project Coordination, Budgeting & Forecasting, Business Management, Public Speaking
Operations: Documentation and Reporting, Inventory Management, Handle Ordering and Deliveries
Marketing & Digital: Social Media Marketing, Content Strategy, Brand Messaging, SEO/Web Development

Financial Expertise: Cashflow Management, Pricing Strategy Development, Profit Optimization
Technical Tools: Wix, Squarespace, GoDaddy, Microsoft Office Suite, Google Workspace
Communication: Fluent in English; expert in professional writing and community management

Timeline