Aminatou Ibro Ayouba
Denver,CO
Summary
Results-driven Digital & Programmatic Campaign Manager with 3+ years of experience leading end-to-end marketing campaigns across programmatic, social, CTV, audience onboarding, and analytics platforms. Managed $5M+ in media investments and supported 100+ enterprise clients by driving campaign strategy, audience activation, and performance optimization. Proven ability to collaborate with cross-functional teams, translate complex data into actionable insights, and deliver measurable results that improve campaign performance, maximize ROI, and strengthen client partnerships
Overview
1
1
Certification
4
4
years of professional experience
Work History
Digital Data Consultant & Partner Account Manager
Acxiom
06.2022 - Current
- Directed end-to-end management of digital marketing campaigns for 100+ enterprise clients, facilitating collaboration between client teams and external partners to achieve campaign objectives.
- Supervised the integration of audience onboarding data and coordinated campaign deployment across various marketing channels, including programmatic, social media, email, and analytics.
- Directed comprehensive campaign planning, aligning stakeholder efforts and implementing quality assurance measures to uphold accuracy and meet deadlines.
- Executed comprehensive management and optimization of $5 million+ in media investments, ensuring effective allocation across DV360, The Trade Desk, Amazon DSP, TikTok, LinkedIn, Snapchat, Instagram, and CTV environments.
- Partnered with data analytics and measurement teams to develop targeted audience strategies, evaluate campaign performance, and deliver actionable insights that optimized campaign effectiveness.
- Analyzed complex data sets to identify trends and insights for strategic decision-making.
Programmatic Campaign Manager
Adtaxi
10.2024 - 09.2025
- Managed comprehensive programmatic campaigns across leading DSPs to achieve client KPIs and adhere to budgetary constraints.
- Developed and coordinated integrated media initiatives with SEM and paid social teams to drive customer acquisition and improve conversion outcomes.
- Analyzed daily performance metrics and conducted pacing reviews to identify opportunities for campaign optimization and improved ROI.
- Conducted in-depth analysis of attribution data to identify potential growth areas and optimize performance results.
- Analyzed performance metrics and crafted strategic recommendations to reinforce client partnerships and optimize business results.
- Developed and executed multi-channel marketing campaigns to enhance brand awareness and drive engagement.
- Managed budget allocation across campaigns, ensuring efficient use of resources for maximum impact.
Education
Bachelor of Business Administration - Logistics and Supply Chain Management
University of Central Arkansas
Conway, ARSkills
- Campaign execution
- Programmatic ad management
- Audience engagement techniques
- Client Strategy
- Collaborative leadership
- Performance Optimization/Reporting
- KPI analysis
- Target audience analysis
- Targeted media strategy
- Stakeholder relations
- Data analysis for marketing
- Advanced Excel
Tools & Platforms
The Trade Desk (TTD) • LiveRamp • Audience Cloud • Salesforce • SQL • Microsoft Excel • PowerPoint • Audience Onboarding & Data Activation • Audience Segmentation • Campaign Performance Analytics • Attribution & Measurement • Programmatic Advertising • Connected TV (CTV) • Marketing Operations • Cross-Functional Project Management
Certification
- The Trade Desk Certification
- SQL Certification
- Magnite Buyer’s Guide to Connected TV
- Audience Data for Advertisers and Media Buyers
- Audience Solutions and Advanced TV for Advertisers
Timeline
Programmatic Campaign Manager
Adtaxi
10.2024 - 09.2025
Digital Data Consultant & Partner Account Manager
Acxiom
06.2022 - Current
Bachelor of Business Administration - Logistics and Supply Chain Management
University of Central Arkansas