Aminatou Ibro Ayouba
Adtaxi
Denver,CO
1
Certification
3
years of professional experience
Driven and adaptable, with keen ability to strategize and execute innovative campaigns. Possesses a solid understanding of marketing principles and proficiency in data analysis and social media management. Committed to driving impactful and measurable results.
Work History
Programmatic Campaign Manager
11 Months- Increased client ROI by 10%, exceeding performance benchmarks, by managing campaigns end to end, from setup and launch to daily monitoring and optimization.
- Increased conversion rates by 10% and expanded audience reach by 30% through targeted programmatic and multi-channel strategies.
- Collaborated with clients and account managers biweekly to review performance against goals, interpret data insights, and recommend actionable next steps, enhancing relationships and driving account growth.
- Identified underperforming campaigns, proposed solutions, implemented changes, and communicated results to stakeholders.
- Proactively flagged underperforming campaigns with recommended solutions, implemented approved changes, and reported results back to stakeholders.
- Achieved 10% increase in conversion rates and 30% expansion in audience reach through targeted programmatic and multi-channel strategies.
Digital Data Consultant & Partner Account Manager
2 Years 4 Months- Manage audience recommendation and distribution requests for a portfolio of 100+ enterprise clients, prioritizing concurrent requests to activate audiences on the programmatic, CTV, social, and email platforms each client chooses.
- Grew Acxiom’s partnership with LinkedIn by identifying segment distribution limits, advocating for opportunities with leadership, and participating in discussions that expanded the agreement; authored new distribution guidelines.
- Serve as primary point of contact for CTV partners, including OpenAP, Samsung, Paramount, and LG, leading regular meetings to stay ahead of platform updates and build trusted relationships.
- Helped grow Acxiom’s partnership with LinkedIn, the source of most team requests, by identifying segment distribution limits, raising the opportunity with leadership, and joining partner discussions that led to an expanded agreement; authored the new distribution guidelines.
- Provided leadership with monthly insights into request volume, team productivity, and top clients through Salesforce and Audience Cloud reports, guiding account prioritization and revenue expectations.
- Developed audience strategy for international clients, leveraging French fluency to create semantic audience recommendations and facilitate cross-market activation.
- Improved team consistency and onboarding speed by maintaining the Data Dictionary (updated every 2-3 months), co-leading runbook updates, and refreshing the annual Data Guru template with Marketing; trained new team members.
Education
Bachelor of Business Administration - Logistics and Supply Chain Management
Skills
Expertise: Client relationship management
consultative recommendations
paid digital campaign launch and optimization
performance analysis
portfolio management and prioritization
growth strategy
data storytelling
cross-functional collaboration
Tools: DSPs
The Trade Desk (TTD)
CTV
LiveRamp
Acxiom Audience Cloud
Salesforce
SQL
Advanced Excel
PowerPoint
Personal Information
Account Strategist | Paid Digital Campaigns | Client Growth
LinkedIn : https://www.linkedin.com/in/aminatouibro
Certification
- The Trade Desk
- SQL
- Magnite: Buyer's Guide to Connected TV
- Audience Data for Advertisers and Media Buyers
- Audience Solutions and Advanced TV for Advertisers
Timeline
Programmatic Campaign Manager
Adtaxi
10.2024 - 09.2025Read More
Digital Data Consultant & Partner Account Manager
Acxiom
06.2022 - 10.2024Read More
University of Central Arkansas
Bachelor of Business Administration from Logistics and Supply Chain Management
Read More