AMIT SRICHAND BELANI

• Assess and prioritize strategic investments in customer shopping experiences (User-initiated and Alexa-initiated).
• Identify customer usage trends and synthesize new capabilities in natural language understanding.
• Product and Strategy lead for confidential project to define long-range roadmap (15-18 months), high-impact deliverables and, measurable metrics across Amazon businesses and programs.

• Serve as single threaded leader for Global Selling Programs, responsible for $21B gross merchandise sales.
• Defined e-commerce experience from factory floor to customer doorstep.
• Gathered insights and intelligence to synthesize new revenue streams (+$17B entitlement).
• Collaborate and align on strategic plans with wide stakeholder group across Marketing, Finance, Supply Chain, Operations, Data Science, Account Management, Design and Corporate.

Spearhead global product development for commercial brand portfolio and bring products to market.

• Collaborated with ID/Design, UX/Software, Engineering/System Architects, Services, Quality and Manufacturing Operations, Sales and Marketing teams to launch products on time and within budget.
• Long-range portfolio planning lead for Senior Vice President, supporting strategic investment/disinvestment plans to achieve product and business goals.
• Launched three key 0-1 initiatives (E-commerce, Built-to-Stock, new CPU OEM)

Spearhead regional product development and operations for consumer brand portfolio and bring products to market.

• Conducted market research to identify new opportunities and target markets.
• Conceptualized product roadmaps for emerging countries and strategically designed new process based on market data and research.
• Launched country-specific product and pricing strategies aligned to business and growth plans.

Develop and implement marketing strategies for product launches, rebranding campaigns and promotions.

• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.

Built relationships with customers and community to establish long-term business growth.

• Expanded product line to new and existing customers across industry segments.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
• Oversaw employee performance and increased efficiency to maintain productivity targets.

Be the trusted advisor for customers and partners through consultative solutions approach for Global Enterprises

• Engaged in product training and demonstrations to raise awareness and revenues.
• Generated new business with identified key enterprise customers to maintain relationships and increase return customer base.