Amy Asch
Howell,NJ
Summary
Results-oriented Business Development & Account Executive with expertise in B2B partnerships and revenue growth in EdTech and Higher Education. Managed full sales cycles while engaging C-suite and institutional leadership to exceed sales quotas. Experienced in consultative selling and AI-driven prospecting, building impactful partnerships and scaling workforce education programs.
Overview
11
11
years of professional experience
Work History
Senior Business Development Representative
ed2go (Cengage Group)
East Coast/Remote
08.2025 - Current
- Spearheaded B2B institutional business development across East Coast, collaborating with higher education leaders, colleges, and workforce organizations to enhance online learning solutions.
- Execute high-volume, consultative prospecting strategies (125+ outbound calls and 150+ targeted emails weekly), maintaining a 3x qualified pipeline to exceed quarterly revenue targets.
- Conducted 3–4 weekly executive-level discovery meetings with deans, university leaders, and workforce directors to tailor educational proposals to meet institutional goals.
- Collaborate cross-functionally across sales, marketing, and customer success to drive long-term partner engagement and account expansion.
Executive Account Manager
MedCerts
Livonia, MI
02.2024 - 08.2025
- Managed B2B partnerships with higher education institutions and academic organizations, driving adoption of workforce and online education programs.
- Shortened the average enterprise sales cycle by 30 days through proactive stakeholder engagement and tailored value alignment.
- Expanded qualified pipeline by 50% using AI-assisted prospecting tools and data-driven sales strategies, enhancing overall sales effectiveness.
- Managed B2B partnerships with higher education institutions and academic organizations, accelerating adoption of workforce and online education programs.
Founding Account Executive & Impact Manager
RQI Partners, LLC
Wappingers Falls, NY
11.2018 - 02.2024
- Chosen as one of five founding AEs to develop sales infrastructure, outreach workflows, and go-to-market strategy for enterprise institutional accounts.
- Grew market share by 15% across key accounts through relationship-focused enterprise sales and executive alignment.
- Increased market share by 15% within key accounts through relationship-driven enterprise sales and executive alignment.
Account Executive
Foundation Title
03.2017 - 11.2018
- Increased new business revenue 50% in Year 1 through targeted B2B networking and consultative selling.
- Managed client accounts to ensure accurate documentation and timely communication.
- Developed and maintained strong relationships with clients to enhance satisfaction and retention.
- Collaborated with internal teams to deliver tailored solutions based on client needs.
Marketing Specialist
CohnReznick
New Jersey
01.2016 - 03.2018
- Facilitated B2B business development, crafted proposals, and engaged executives to enhance client relationships.
- Conducted competitive analysis to inform strategic decision-making and positioning efforts.
- Analyzed market trends to identify opportunities for growth and optimization.
- Developed targeted marketing campaigns to enhance brand awareness and engagement.
Education
Bachelor's Degree - Public Relations
Rowan University
Glassboro, NJSkills
- Higher ed sales
- Sales cycle management
- Account growth
- Salesforce CRM
- Strategic partnerships
- Social media strategy
- Digital strategy
- Customer insights
- SEO analytics
Timeline
Senior Business Development Representative
ed2go (Cengage Group)
08.2025 - Current
Executive Account Manager
MedCerts
02.2024 - 08.2025
Founding Account Executive & Impact Manager
RQI Partners, LLC
11.2018 - 02.2024
Account Executive
Foundation Title
03.2017 - 11.2018
Marketing Specialist
CohnReznick
01.2016 - 03.2018
Bachelor's Degree - Public Relations
Rowan University
EDTECH & TEST PREP LEADERSHIP HIGHLIGHTS
- The Princeton Review (A Tutor.com Sister Brand)
- Marketing Outreach Manager
- Built and cultivated strategic partnerships with educational institutions, school districts, and community partners to promote academic support and test preparation solutions.
- Designed and executed targeted outreach campaigns that elevated brand presence, drove program awareness, and significantly boosted student enrollment.
- Delivered interactive presentations to institutional stakeholders, students, and parents, communicating the value of academic interventions and prep resources.
- Kaplan Test Prep
- Account Management & Sales Representative
- Managed institutional and consumer client relationships, executing proactive sales strategies to drive adoption of test prep and academic solutions.
- Delivered consultative customer service and account management, driving client retention and expanding program adoption across local academic markets.