AMY BARTON
Johns Creek,GA
Summary
Results-focused professional with over 20 years experience in state government affairs and political/affinity organization building. Excels at strategy, messaging and coalition building for cause motivated affinity groups and organizations. Adept at managing concurrent objectives to drive efficiency and positive outcomes. Experienced in engineering logistics for organizational functioning and targeted projects/events.
Overview
22
22
years of professional experience
Work History
Senior Vice President External Relations
Redo Voting
02.2023 - Current
- Developed and executed marketing and business strategies for a startup in a collaborative team environment
- Utilized political intelligence to craft targeted messaging for diverse audiences, tailored to their needs
- Increased product awareness through strategic philanthropy and beta testing
- Established relationships with influential decision-makers and facilitated high-profile meetings
- Engineered successful beta test campaigns, refining processes based on data-driven insights.
Consultant
BFE Consulting
04.2011 - 02.2023
- Developed messaging and discovered target markets
- Assisted merger with public entity and created name for new company re-launch
- Collaborated on plans for organizational growth.
Executive Vice President-ASA
American Seniors Association
08.2005 - 03.2011
- Developed business relationships with industry leaders such as US Bank, Liberty Mutual, Ameritas, and Humana, contributing to ASA revenue
- Acted as political liaison to figures like Ralph Reed, Phil Kent, Tom Price, Nathan Deal, and Mitt Romney
- Built coalitions with groups including 60 Plus, The United Medical Association, and Americans for Prosperity
- Generated $4 million in revenue and grew ASA membership to over 500,000
- Developed public policy on political issues and cultivated relationships with legislators and potential contributors/Investors
- Partnered with media consultants, buyers, and outlets on advertising and marketing strategies, while also providing media consulting through national syndicates, co-hosting a weekly radio show, spearheading grassroots projects, and overseeing production of public communications.
- Established a clear vision for organizational growth while developing actionable plans to achieve both short-term and long-term objectives.
- Expanded market share through targeted customer acquisition campaigns and strategic partnerships with key industry influencers.
- Served as a key spokesperson for the organization at industry events and conferences, showcasing thought leadership while fostering strategic connections with potential partners.
- Directed development of new product line, meeting market demand and diversifying company offerings.
- Increased market penetration, executing targeted marketing campaigns and strategic partnerships.
Legislative Associate
Stateside Associates
01.2005 - 06.2005
- Actively surveilled legislative issues in 12 states and Puerto Rico for 38 clients including BP, Carmax, Citigroup, FedEx, Ford, Gap, Heineken, Home Depot, Microsoft, and the Republican State Leadership Committee
- Interpreted political intelligence as it pertained to clients' business interests in the States.
Regional Director
Georgia Republican Party
01.2004 - 12.2004
- Managed 72 Hour program in 4 counties in two separate regions
- Developed and led a team of 900 volunteers
- Created a statewide "W" publicity ball cap campaign to increase public support for the President.
Legislative Aide to Representative Ben Bridges
Georgia State House of Representatives
01.2003 - 04.2003
- Maintained constituent relations
- Attended variety legislative functions on behalf of representative Bridges
- Researched Legislation and public policy issues.
Education
Studied toward BA in Spanish -
University of Seville
Seville, SpainBA in Art (also studied Spanish) -
University of Georgia
Athens, GA05.1998
Skills
- Strategic leadership
- Business Development
- Organizational Development
- Strategic plans
- Policy Development
- Executive Leadership
Senior Leadership
- Policy Development and Advocacy
- Legislative Analysis
- Project Planning and Implementation
- Political Intelligence and Stakeholder Engagement
- Messaging and Strategy
- Poli-Governmental Relationship Building
- Organizational Development & Logistics
- Executive Leadership
- Political/Affinity Association Development
- Coalition Building
Philanthropy and volunteering
Director Camp 4 Winds (Girl Scouts of Greater Atlanta), 2018, Present
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Vice President External Relations
Redo Voting
02.2023 - Current
Consultant
BFE Consulting
04.2011 - 02.2023
Executive Vice President-ASA
American Seniors Association
08.2005 - 03.2011
Legislative Associate
Stateside Associates
01.2005 - 06.2005
Regional Director
Georgia Republican Party
01.2004 - 12.2004
Legislative Aide to Representative Ben Bridges
Georgia State House of Representatives
01.2003 - 04.2003
Studied toward BA in Spanish -
University of Seville
BA in Art (also studied Spanish) -
University of Georgia
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