AMY B. HOLBROOK
Encinitas,CA
Summary
Partnerships, operations, and programs leader with 15+ years of experience across lifestyle brands, sports and sponsorship activation, retail, biotechnology, and non-profits. Known for managing high-touch partner relationships and executing complex, multi-stakeholder initiatives from planning through delivery.
Overview
22
22
years of professional experience
Work History
Programs Manager, Strategic Solutions
Bryn Mawr Communications
Remote
01.2025 - Current
- Manage high-touch partner engagements, overseeing communications, logistics, and multi-project coordination to deliver seamless experiences across multiple clients and initiatives. Serve as the primary point of contact for partners, building strong relationships, and ensuring alignment across all initiatives.
- Design and deliver creative event experiences, developing themes, décor, and overall concepts in close collaboration with the creative team to produce unique, memorable programs, and immersive event experiences.
- Plan and execute events and programs for 1–50 participants, consistently exceeding expectations.
Operations & Partnerships Manager
Hanu Health
San Diego, USA
07.2022 - 08.2024
- Managed 100+ partner relationships, and served as the primary liaison to ensure long-term collaboration and business growth.
- Coordinated with sales, marketing, and product development teams to integrate partnership efforts into company strategies.
- Fostered cross-functional collaboration to align partnership goals with business objectives.
Store Operations Project Manager
Williams-Sonoma, Inc.
San Francisco, USA
11.2010 - 07.2012
- Co-designed and rolled out custom CRM program for Williams-Sonoma, Pottery Barn/Kids, and West Elm stores, providing training for all store teams to ensure seamless implementation and adoption.
- Managed multiple concurrent projects, prioritizing tasks and resources to meet organizational goals.
- Served as main contact for 300 stores, overseeing operations, training, and event execution.
Sr. Director, Guest Relations, Marketing & Events
Westgate/Glendale Arena
Glendale, USA
11.2003 - 06.2010
- Served the Phoenix Coyotes (NHL) and Westgate
- Sports/Entertainment managed 75+ high-profile events such as the Super Bowl, Fiesta Bowl, VIP private events, AVP Beach Volleyball, concerts, and retail promotions, overseeing all aspects of budgeting, operations, ticketing, ingress/egress, media and A/V, security, food and beverage, marketing, and sponsorship fulfillment.
- Led ground-up operations for the opening of a new arena and mixed-use development, creating all service policies, traffic patterns, procedures, annual budgets, tenant communications, and sponsorship.
- Developed and launched the 'Have a Great One' customer service philosophy, including policy creation, training, and program implementation for full-time and part-time staff, elevating the level of service provided.
Education
Certificate - Quality Service
Disney University
Orlando12.2006
B.S. - Business
California State University Chico
Chico, CA12.1997
Spanish - Spanish
Universidad Nacional
Heredia, Costa Rica12.1996
Skills
- Strategic partnerships
- Client relationship management
- Program and project management
- Cross-functional collaboration
- Event planning and logistics
- High-touch client experience
Additional Experience
- Senior Associate, Corporate Relations - Genentech | San Francisco, CA - Coordinated patient speaker events, product launches, VP Education program, company meetings & socials.
- Event Program Manager, Atlas International | Foster City, CA - Responsible for all aspects of events from inception, ideation, to execution ranging from 20-4000 people including sponsored events, celebrity golf tournament activations, incentive programs (local, domestic, international).
- Premium Services Manager – Oakland Athletics | Oakland, CA – Professional Sports (MLB)
- Leadership Team Lead, MOPS - San Diego, CA | International Women's Organization Led programming for 150 women, event planning, promotions and operations.
Timeline
Programs Manager, Strategic Solutions
Bryn Mawr Communications
01.2025 - Current
Operations & Partnerships Manager
Hanu Health
07.2022 - 08.2024
Store Operations Project Manager
Williams-Sonoma, Inc.
11.2010 - 07.2012
Sr. Director, Guest Relations, Marketing & Events
Westgate/Glendale Arena
11.2003 - 06.2010
Certificate - Quality Service
Disney University
B.S. - Business
California State University Chico
Spanish - Spanish
Universidad Nacional