Amy Burkett
Reno,NV
Summary
A seasoned entrepreneur and business leader, I've spearheaded growth and innovation at Into Fruition Consulting and beyond. Leveraging skills in business development and relationship building, I've consistently achieved strategic partnerships and market expansion. My approach combines effective leadership with a keen focus on customer service, driving both brand visibility and client satisfaction. Also skilled in both strategic partnership development and effective team leadership.
Overview
21
21
years of professional experience
Work History
Owner
Into Fruition Consulting
02.2023 - Current
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Assisted clients in navigating complex industry challenges, offering expert guidance and strategic recommendations.
- Designed visually appealing logos and marketing materials that effectively communicated brand identity while adhering to established guidelines.
- Established strategic partnerships with industry influencers to increase brand visibility and credibility among targeted demographics.
- Conducted in-depth market research to identify target audiences and develop effective branding strategies tailored to their preferences.
- Advised clients on best practices for social media management, boosting online presence and fostering positive audience interaction.
Owner
Breathe Bar
01.2019 - 07.2024
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Created and Updated all Marketing on Social Media.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Consulted with customers to assess needs and propose optimal solutions.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
- Trained and motivated employees to perform daily business functions.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Licensed Massage Therapist
ARB Massage
05.2003 - 01.2021
- Provided safe, effective, and appropriate massage therapy techniques during customer appointments.
- Increased client satisfaction by providing exceptional service and maintaining a clean, comfortable environment.
- Developed and maintained positive relationships with clients through professional communication and follow-up to increase satisfactions and build rapport.
- Created and Maintained all Marketing on Social Media.
- Collaborated with healthcare professionals to develop comprehensive treatment plans addressing clients'' specific pain or injury concerns.
- Educated clients on self-care techniques, empowering them to maintain their well-being between appointments.
Owner
Soul Space Fitness
03.2014 - 05.2019
- Led startup and opening of a class based fitness business and provided business development.
- Created branding and all social media content for growth of business.
- Hired Fitness Professionals and Massage Therapists.
- Created class schedules and monitored operational procedures.
- Stayed current and up to date on all payroll and business accounting on Quickbooks.
- Created and taught numerous fitness classes.
Marketing Manager
One Trust Home Loans
01.2018 - 08.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Maintained and distributed information for functions and events.
- Assisted event manager in achieving revenue goals set for events and catering.
Event Coordinator
Battle Born Babes
02.2015 - 06.2017
- Coordinated schedules and timelines for events.
- Adapted quickly when faced with unexpected challenges or changes in plans, maintaining composure while finding effective solutions.
- Managed event logistics and operations.
- Collaborated with cross-functional teams to ensure seamless event execution and positive outcomes.
- Brainstormed and implemented creative event concepts and themes.
- Employed social media platforms effectively to promote upcoming events, reaching a wider audience base.
- Increased brand visibility through strategic placement of promotional materials at high-profile events.
- Trained and supervised event staff to complete tasks on time.
Personal Trainer
Pendola Training
03.2005 - 05.2012
- Educated clients on proper exercise techniques, reducing risk of injury during workouts.
- Motivated clients to stay on track with fitness goals with positive and friendly approach.
- Trained clients during strength training, cardio vascular exercise, and stretching.
- Assisted clients with personal fitness goals through realistic objectives.
- Increased client retention through consistent communication, motivation, and support.
- Maintained detailed records of all client interactions including progress notes, goal tracking updates allowing for easy assessment adjustments when needed.
- Implemented nutritional guidance alongside physical training plans, yielding more comprehensive results for clients'' overall wellbeing.
Education
Licensed Massage Therapist - Massage Therapy
Baum Healing Arts
Carson City NV05.2003
High School Diploma -
McQueen High School
Reno, NV06.1994
Skills
- Community Outreach
- Marketing Strategies
- Employee reviews
- Business Growth Initiatives
- Small business operations
- Relationship Building
- Verbal and written communication
- Client Service
- Business Management
- Business Planning
- Staff Management
- Marketing
- Staff hiring
- Business Development
- Business marketing
- Consulting
- Employee Development
- Product branding
- Talent Development
- Partnership Development
- Customer Service
- Decision-Making
- Teamwork and Collaboration
- Team Leadership
- Effective leader
- Scheduling
- Goal Setting
- Employee Motivation
- Hiring and Onboarding
Timeline
Owner
Into Fruition Consulting
02.2023 - Current
Owner
Breathe Bar
01.2019 - 07.2024
Marketing Manager
One Trust Home Loans
01.2018 - 08.2018
Event Coordinator
Battle Born Babes
02.2015 - 06.2017
Owner
Soul Space Fitness
03.2014 - 05.2019
Personal Trainer
Pendola Training
03.2005 - 05.2012
Licensed Massage Therapist
ARB Massage
05.2003 - 01.2021
Licensed Massage Therapist - Massage Therapy
Baum Healing Arts
High School Diploma -
McQueen High School
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