Amy Clark
Saline,MI
Summary
Results-driven digital marketing professional with extensive experience in enhancing e-commerce performance and user engagement. Proven ability in SEO and project management, leading to significant growth in website traffic and revenue. Strong focus on team development and data analysis to deliver effective marketing solutions.
Overview
28
28
years of professional experience
Work History
Showroom Consultant
Ferguson Enterprises
MI, MI
07.2024 - Current
- Achieved month-over-month sales growth through continuous learning and relationship-building efforts.
- Leveraged vendor and company training to enhance product knowledge for effective customer solutions.
- Utilized Salesforce for lead management, tracking customer projects, and monitoring timelines.
- Engaged customers to assess needs and facilitate informed product selections.
- Developed comprehensive understanding of product offerings, including plumbing, lighting, appliances, and cabinetry.
- Provided tailored product recommendations, prepared quotes, and managed projects using Salesforce.
- Cultivated strong customer relationships to drive repeat business and positive experiences.
- Exceeded sales targets, contributing to showroom's record sales performance.
Manager, Digital Operations
Zurn Elkay Water Solutions/Elkay
Michigan, Michigan
10.2022 - 01.2024
- Managed Digital Operations Team, including digital product owners, UI/UX designers, and web developers.
- Oversaw implementation of customer-centric features on Zurn Elkay’s digital properties.
- Enhanced website performance through SEO strategies, data-driven improvements, and infrastructure upgrades.
- Increased site health and organic traffic across all properties via targeted SEO initiatives.
- Utilized web analytics tools to analyze user behavior and provide actionable recommendations.
- Collaborated with business leaders to align websites with key organizational initiatives.
- Led migration of sites from multiple CMS platforms to a unified AEM platform.
- Streamlined product content updates by transitioning from manual processes to data-driven solutions.
Manager, Digital Merchandising
Zurn Elkay Water Solutions/Elkay
OH, OH
01.2021 - 10.2022
- Led digital merchandising associates and advertisers to enhance product representation across e-commerce platforms.
- Provided strategic insights to site merchants, driving category performance improvements.
- Identified optimization opportunities for category and product detail pages using analytics and customer feedback.
- Coordinated regularly with site merchants to align on strategy and implement site enhancements.
- Maintained accurate and timely updates of e-commerce product data.
- Analyzed sales trends, KPIs, and consumer performance to identify business opportunities.
- Collaborated with Sales and Marketing teams to execute identified opportunities effectively.
- Resolved escalated e-commerce calls in partnership with the Customer Care team.
Digital Experience Manager
Masco Cabinetry/Cabinetworks Group
MI, MI
01.2015 - 03.2020
- Led team of digital marketers and web developers to enhance internal and external websites.
- Managed $1M+ redesign of KraftMaid.com based on consumer research and data analysis.
- Increased site traffic for Merillat.com, Cardell.com, and KraftMaid.com through SEO and advertising initiatives.
- Drove ecommerce sales growth via merchandising strategies and targeted online advertising.
- Identified ecommerce opportunities with existing customers and established relationships with new partners.
- Developed web and mobile applications tailored to customer needs.
- Improved ROI of online advertising campaigns from 300% to 500% through strategic optimization.
- Collaborated with retailers to strengthen brand presence and boost online sales.
Interactive Marketing Manager
Masco Cabinetry/Cabinetworks Group
MI, MI
07.2010 - 01.2015
- Transitioned website development and hosting to internal team, achieving over $500K annual savings and improved performance.
- Developed e-commerce strategy, leading cross-functional team to deliver successful project.
- Launched e-commerce initiatives on Merillat.com and KraftMaid.com, facilitating direct-to-consumer sales of cabinet accessories.
- Grew program more than 10 times within five years through strategic enhancements.
- Established internal processes to support e-commerce efforts on third-party websites.
- Created email welcome series to nurture consumers and convert them into dealer leads.
- Increased dealer lead volume by 50% through A/B testing on websites.
- Led team in developing newsletters for dealers and designers, educating on design trends and business practices.
Strategic Marketing Manager
La-Z-Boy Incorporated
MI, MI
03.2007 - 06.2010
- Redesigned la-z-boy.com, resulting in increased site traffic and enhanced user experience.
- Developed ecommerce roadmap optimizing performance through content updates and vendor training.
- Implemented email marketing strategy using ExactTarget to launch successful campaigns.
- Initiated lead capture program with Eprize, expanding reach of direct marketing efforts.
- Incorporated BazaarVoice on site for consumer reviews, boosting SEO performance.
- Executed SEO strategy, elevating Google ranking for keyword 'furniture' from page 35+ to page 1 in six months.
- Created online advertising campaign for La-Z-Boy supporting national promotions and local events.
Manager, Brand Programs
La-Z-Boy Incorporated
Michigan, Michigan
01.2006 - 03.2007
- Led cross-functional team in designing and developing e-commerce site for La-Z-Boy, enhancing online sales while preserving dealer relationships.
- Streamlined product information updates, improving efficiency of site management.
- Provided comprehensive training on e-commerce tools and processes for dealers, vendors, and call center staff.
- Created product rendering tools that empowered store associates to visualize custom orders, increasing average ticket size.
- Managed licensing partner relationships, identifying new opportunities and overseeing project development.
Licensing Manager
Calphalon Corporation
Ohio, Ohio
01.2005 - 01.2006
- Defined strategy for brand extensions and identified licensing opportunities with potential partners.
- Managed relationships with licensing partners, overseeing contract negotiations and product approval processes.
- Analyzed market trends to uncover viable licensing opportunities.
Product Manager
Calphalon Corporation
Ohio, Ohio
01.2001 - 01.2005
- Developed strategic plans to drive innovation and growth for all bakeware brands, increasing sales from $40 million in 2000 to over $100 million in 2005.
- Revitalized Calphalon bakeware portfolio through new product launches, promotions, and merchandising, doubling category volume.
- Implemented SKU rationalization program, achieving a 20% reduction in SKU count.
- Streamlined new product development process, decreasing lead times for product launches.
- Executed product launches and promotional events for Kitchen Essentials, achieving 10% sales growth year-over-year.
- Reduced production costs by 3% through process simplification on select product lines.
Sales Manager
Sears Roebuck, Inc.
Indiana, Indiana
01.1999 - 01.2000
- Managed a team of 30+ employees including commissioned sales associates, replenishment staff and assistant managers.
- Grew sales, improved customer service scores and managed inventory in a $4.3M department (the largest in the Chicago district).
- Conducted regular performance reviews to mentor and support team members.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
National Management Trainee
Sears Roebuck, Inc.
Indiana, Indiana
01.1998 - 01.1999
- Acquired comprehensive retail training across sales support, management, and executive roles.
- Acted as interim Brand Central manager for six weeks, overseeing 40 commissioned sales associates.
- Developed skills in various store operations, enhancing service delivery and team performance.
- Managed staff effectively during interim period, ensuring continued achievement of sales targets.
Education
B.S. - Marketing
Indiana University
Bloomington, INBloomington, IN
2 years undergraduate studies -
St. Mary’s College
Notre Dame, INNotre Dame, IN
Skills
- Ecommerce implementation
- Strategy development
- Digital advertising
- Project management
- Email marketing
- Social media management
- Website development
- Team development
- Digital merchandising
- Data analysis
- Salesforce proficiency
- Budget management
- SEO strategy
- Product management
- Market research
Websites
Demonstrated Success
- Driving sales and key KPI improvements by using data monitoring and regular reporting to guide advertising and web decision making.
- Managing and developing diverse, cross-functional teams to achieve common goals
- Building ecommerce programs from the ground up and developing roadmaps to drive continuous growth.
- Leading internal and external development teams to deliver data-driven website redesigns and performance improvements.
- Driving growth in dealer leads through ongoing A/B testing and analytics analysis.
- Integrating data from multiple sources to provide dealers easy access to customer and order information through a simplified portal experience.
Timeline
Showroom Consultant
Ferguson Enterprises
07.2024 - Current
Manager, Digital Operations
Zurn Elkay Water Solutions/Elkay
10.2022 - 01.2024
Manager, Digital Merchandising
Zurn Elkay Water Solutions/Elkay
01.2021 - 10.2022
Digital Experience Manager
Masco Cabinetry/Cabinetworks Group
01.2015 - 03.2020
Interactive Marketing Manager
Masco Cabinetry/Cabinetworks Group
07.2010 - 01.2015
Strategic Marketing Manager
La-Z-Boy Incorporated
03.2007 - 06.2010
Manager, Brand Programs
La-Z-Boy Incorporated
01.2006 - 03.2007
Licensing Manager
Calphalon Corporation
01.2005 - 01.2006
Product Manager
Calphalon Corporation
01.2001 - 01.2005
Sales Manager
Sears Roebuck, Inc.
01.1999 - 01.2000
National Management Trainee
Sears Roebuck, Inc.
01.1998 - 01.1999
B.S. - Marketing
Indiana University
2 years undergraduate studies -
St. Mary’s College