Summary
Overview
Work History
Education
Skills
Websites
Personal Practices
Tools And Platforms
Affiliations
Timeline
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Amy Dolan

Amy Dolan

Providence

Summary

Strategic and soulful product marketing leader with 10+ years of experience driving brand growth, conversion, and customer loyalty across wellness, sustainability, and health sectors. Adept at translating client insights into compelling narratives and go-to-market strategies. Equal parts builder and empath — I thrive in mission-driven teams where deep work, honesty, and exceptional execution are the standard.

Overview

5
5
years of professional experience

Work History

Marketing & Communications Coordinator

Bootstrap Compost
Boston
07.2024 - Current
  • Leading all marketing initiatives for New England’s top food waste hauling service
  • Spearheaded product messaging and campaign strategy for residential and commercial composting services
  • Conducted in-depth interviews, surveys, and behavioral analysis to map customer journeys across multiple segments including families, schools, and restaurants
  • Wrote and optimized high-converting copy for paid ads, email, landing pages, and newsletters (avg. CTR 18%)
  • Created and managed monthly newsletter strategy with 4.5k+ subscribers, increasing open rates from 21% to 36%
  • Managed and strengthened educational partnerships with 150+ schools, positioning brand as a thought leader in regenerative waste systems
  • Collaborated cross-functionally with leadership, education, and customer support teams to improve client onboarding and engagement

Founder & Consultant

Rootbound Consulting
01.2020 - Current
  • Freelance consultancy specializing in regenerative agriculture, brand storytelling, and product strategy
  • Led product marketing and launch strategy for sustainable CPGs, garden services, and wellness brands
  • Delivered full-funnel content strategy (email, social, SEO, landing pages) that boosted lead acquisition by 200% for key clients
  • Created and implemented qualitative research frameworks to deepen customer empathy and shape brand voice
  • Designed community programs and workshops on permaculture and plant-based wellness practices, integrating storytelling with product positioning

Marketing Director (Contract)

World Council for Health USA
01.2023 - 01.2024
  • Built awareness and engagement strategy for holistic health movement
  • Developed lead generation campaigns using SEO blogs, social content, and email automation, tripling email list size in 6 months
  • Crafted messaging around medical freedom and holistic care, balancing compassion with high-performance advocacy
  • Led brand relaunch and voice refresh to attract broader practitioner and patient audiences

Education

B.S. - Business Administration

Johnson & Wales University
Providence
05-2017

Certificate - Sustainable Agriculture

Cal Poly Pomona

Certified Soil Advocate -

Kiss the Ground

Certified Yoga Instructor (RYT 200) -

Skills

  • Voice of the Client Strategy
  • Copywriting
  • Conversion Optimization
  • Customer Journey Mapping
  • Brand Positioning
  • Messaging Frameworks
  • Product Launch Strategy
  • Community Engagement
  • Growth
  • Asynchronous Collaboration
  • Remote Leadership

Personal Practices

  • Mindfulness
  • Breathwork
  • Journaling
  • Hiking
  • Parenting
  • Growing medicinal gardens

Tools And Platforms

  • Figma
  • Notion
  • HubSpot
  • Google Suite
  • Meta Ads
  • Klaviyo
  • WordPress
  • Airtable
  • Slack
  • Mailchimp
  • SEO/SEM basics

Affiliations

Mindfulness, breathwork, journaling, hiking, parenting, and growing medicinal gardens — I live what I market.

Timeline

Marketing & Communications Coordinator

Bootstrap Compost
07.2024 - Current

Marketing Director (Contract)

World Council for Health USA
01.2023 - 01.2024

Founder & Consultant

Rootbound Consulting
01.2020 - Current

B.S. - Business Administration

Johnson & Wales University

Certificate - Sustainable Agriculture

Cal Poly Pomona

Certified Soil Advocate -

Kiss the Ground

Certified Yoga Instructor (RYT 200) -

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Amy Dolan