Amy Ferguson
Washington,DC
Summary
Experienced Research Analyst with passion for sharing the voice of the customer to cross-functional teams, to aid in making business decisions that better serve users needs. Accurate and hardworking with strong written and verbal communication skills. Specialties include quantitative analysis and data storytelling.
Overview
4
4
years of professional experience
Work History
Research Analyst
Brandwatch
02.2023 - Current
- Worked in-house for a ‘social listening’ platform, doing reporting for several Fortune 500 companies, operating across several industries.
- Summarized raw data and analyses and made recommendations based on findings.
- Conducted market research and analyzed data to identify market trends, opportunities, and risks.
- Functions included query writing, dashboard building/maintenance, data analysis/visualization, and creating and delivering presentations to clients.
Marketing Research Assistant
Venus Fashion
11.2021 - 02.2023
- Began a UX research program within the organization, planning, moderating, and analyzing moderated UX research projects, both using live sites, and wireframe-based methods.
- Prepared detailed reports of findings from market research studies.
- Compiled competitor intelligence information on pricing, product features, and promotions.
- Coordinated workshops and implemented live viewing methods, to ensure these insights reached the web development and merchandizing teams.
- Took over surveys including an ongoing Brand Awareness survey.
- Continued work in creating qualitative and quantitative customer insights related research and disseminating knowledge of our customer across departments.
Marketing Research Intern
Venus Fashion
01.2021 - 08.2021
- Worked in marketing research, primarily involved with survey building and analysis, core research member of the Customer Experience Lab, a cross functional customer insight sharing group.
- Scheduling and contacting participants for studies, and use of video editing and presentations to ‘tell the story’ of research for an internal audience.
Undergraduate Research
University of North Florida
01.2021 - 08.2021
- Engaged in an undergraduate research project, role involved coding for sentiments and common themes occurring in the comments of a live streamed event across multiple platforms
Education
Bachelors with Honors in Marketing -
University of North Florida
Jacksonville, FloridaSkills
- UX Research
- Analysis of Economic Data
- Moderated Interviewing
- Analytical mindset
- Survey Planning/Analysis
- Data Visualization
- Data collection and analysis
- Data Analytics
- Qualitative Research
- Quantitative Research
- Microsoft Excel
Timeline
Research Analyst
Brandwatch
02.2023 - Current
Marketing Research Assistant
Venus Fashion
11.2021 - 02.2023
Marketing Research Intern
Venus Fashion
01.2021 - 08.2021
Undergraduate Research
University of North Florida
01.2021 - 08.2021
Bachelors with Honors in Marketing -
University of North Florida
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