Amy Fuller
Knoxville,TN
Summary
Accomplished and innovative senior leader with over 20 years of progressive management experience overseeing high-growth, multi-unit operations generating up to $210M in annual revenue. Recognized for delivering double-digit comp growth, building customer-first cultures, and developing high performing leadership pipelines. Expertise in P&L management, omnichannel strategy, talent succession, and operational excellence that drives both profitability and brand loyalty.
Overview
16
16
years of professional experience
Work History
Vice President - East
Altar'd State
Knoxville, TN
02.2024 - Current
- 20% comp growth across the East Region, with an 80% e-commerce ship-from-store increase in 2024.
- Led 8 district leaders, 2,000+ employees across 60 locations, delivering $210M in annual revenue.
- Increased Net Promoter Score from 60 to 75 and achieved 85% Mystery Shop average via guest experience redesign.
- Promoted 3 Store Leaders to District Leaders and 20+ Assistant Leaders to Store Leaders in 2024.
- Drove omnichannel integration and streamlined processes across stores, resulting in $122M in revenue.
- Boosted gross margin by 3 points through merchandising refresh and process optimization.
District Leader
Altar'd State
Dallas, TX
06.2020 - 02.2024
- Managed 11 high-volume stores with $40M in annual revenue and full P&L accountability.
- Ranked #1 in guest service and sales growth for 3 consecutive years.
- Reduced operational costs through labor optimization, expense control, and sales growth - delivering top EBITDA company-wide.
- Launched guest-first initiatives raising mystery shop and NPS scores across all locations.
- Mentored and promoted multiple future leaders to management roles through succession planning and training.
- Received Excellence Award (2 years) for consistent performance and operational excellence.
District Sales Manager
Soma Intimates
Dallas, TX
05.2014 - 06.2020
- Managed 13 premium and 2 factory store locations with $25M in annual revenue.
- Served as Regional Training DL, onboarding and developing new District Managers.
- Progressively promoted for performance, talent development, and sales leadership.
- Achieved #2 district ranking for comp growth 2016.
- Graduated LEAD program 2016.
- Top district in Customer Survey results in 2013 and 2014 with 80% overall satisfaction rate.
District Manager
Coldwater Creek
Greensboro/Winston Salem, NC
04.2009 - 05.2014
- Managed 15 locations (premium and factory), producing $15M in annual revenue.
- Increased comp sales year-over-year for five consecutive years, erased comp deficit in the first six months.
- Designed leadership training programs rolled out company-wide.
- Reduced shrink in four high-risk stores and brought total shrink below 1% in 2013.
Education
Bachelor of Science - Business
Wayne State University
Detroit, MI05.2002
Skills
- Retail strategy development
- P&L management
- Omnichannel leadership
- KPI-driven results
- Succession planning
- SAP and Workday expertise
- StoreForce proficiency
- Google Drive utilization
- Retail analytics
References
References available upon request.
Timeline
Vice President - East
Altar'd State
02.2024 - Current
District Leader
Altar'd State
06.2020 - 02.2024
District Sales Manager
Soma Intimates
05.2014 - 06.2020
District Manager
Coldwater Creek
04.2009 - 05.2014
Bachelor of Science - Business
Wayne State University
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