AMY GHANNAM

Lead a $21M statewide nonprofit delivering health and nutrition programs across 83 counties, 938 sites, and 7M+ individuals annually

Financial & Revenue Leadership
• Increased unrestricted net assets 208% ($621K to $1.91M), strengthening long-term financial sustainability
• Secured and managed $11M+ in federal funding and $4.7M in new FY2026 funding
• Executed largest contract in organizational history, expanding diversified revenue streams
• Implemented Sage Intacct, enhancing financial transparency and reporting

Policy, Advocacy & External Leadership
• Advanced legislative and funding priorities, including passage of House Bill 4608
• Built partnerships across government, healthcare, nonprofit, and corporate sectors
• Served as a key convener aligning stakeholders to drive coordinated, system-level impact

Operations & Organizational Scaling
• Led transition to cloud-based enterprise infrastructure, improving scalability and efficiency
• Directed headquarters relocation, achieving 13% lease savings and 15% utility reduction
• Strengthened operational systems across finance, HR, IT, and program delivery

Programs & Impact
• Oversaw delivery of programs reaching 7M+ individuals annually, improving access to healthy environments
• Launched EPEC Play digital platform, expanding scalable program delivery
• Embedded data, evaluation, and community voice into program design and funding decisions

Leadership & Governance
• Partner with Board of Directors on strategy, financial oversight, and governance
• Led organization through funding uncertainty while maintaining performance, morale, and mission delivery

Led marketing and business development initiatives designed to position TFTMM within the marketplace competitively. Created, developed, and established community-based programming involving media, marketing, and fundraising events. Cultivated strategic alliances with disparate recreational service organizations throughout the community. Dynamic networker and relationship builder with a proven ability to connect and establish key influential partnerships.

Directed organizational performance initiatives encompassing digital platforms, retail networks, call centers, and wealth management services. Led the development of customer engagement strategies to align messaging with CUONE brand promise. Oversaw marketing and promotional strategies for credit union system to reinforce corporate identity and branding objectives. Managed relationships with advertising/media agencies and marketing teams while overseeing a budget of over $3 million. Formulated strategic initiatives and communication plans for executive leadership regarding recruitment marketing and community engagement.

Directed development of bank's shared vision for success and advocated for its adoption to drive employee engagement. Enhanced public relations initiatives to elevate brand value and established a collaborative atmosphere across various business lines. Oversaw the creation and execution of comprehensive marketing and branding campaigns for corporate systems; led business-to-business marketing strategies; planned and executed promotional initiatives for special events; managed creative services team and community relations activities.

Directed efforts to cultivate a cohesive and motivated team following regional merger, emphasizing relationship-building and trust.

Formulated and implemented performance standards for specific branches to drive growth in accordance with corporate strategies.