COLIN Diaz
Chandler,AZ
Summary
Results-driven leader with 15+ years of experience in brand marketing, strategic planning, business development, advocacy, and executive leadership. Demonstrated expertise in executing multi-channel campaigns, driving customer acquisition, and fostering brand growth. Skilled in building strategic partnerships, nurturing relationships with elected officials and key stakeholders, refining brand messaging, and enhancing customer experiences. Strong communicator with a track record of innovative leadership of cross-functional teams and optimizing a myriad of budget-types.
Overview
11
11
years of professional experience
1
1
Certification
Work History
President & CEO
Tempe Chamber of Commerce
03.2022 - 07.2024
- Led the organization in executing strategic direction and fulfilling the Chamber's mission, programs, and initiatives.
- Served as primary representative and business advocate in all engagements
- Drove significant revenue increase to organizational peak
- Executed detailed financial management to optimize resources
- Forged effective connections across sectors including business, government, and media
President & CEO
Culver City Chamber of Commerce
11.2017 - 03.2022
- Provided executive leadership and strategic direction to fulfill the Chamber's mission, programs, and initiatives
- Created and fundraised for programming, securing over $750k in funding
- Served as the key representative and business advocate for the organization.
Marketing & Sales Director
Santa Fe Springs Chamber of Commerce
12.2013 - 11.2017
- Drove a 190% increase in new memberships and a 47% boost in retention over the prior fiscal year by managing acquisition, engagement with digital followers, and supporting membership sales through multiple social media channels.
- Served as the face of all marketing and sales activity for the Chamber, in a community of over 110k business stakeholders.
Founder & Owner
Focuson WIN Enterprises
09.2013 - 10.2017
- Led a company providing educational solutions, career advising, and business consulting for K-12 schools, students, families, and growing businesses in Southern California
- Additionally, delivered training and keynote addresses to public, private, and nonprofit sectors.
- Facilitated multi-million dollar hospitality charitable fundraisers that increased year over year.
- Skillfully directed small and mid-market businesses in the Los Angeles Marketing.
Education
Master of Business Administration - Sports, Entertainment, and Business Management
Duke University
Master of Fine Arts - Film Studies
Chapman University
Bachelors of Arts - Film & Digital Media, Legal Studies
University of California, Santa Cruz
Skills
- Strategic Planning & Vision Execution
- Revenue & Membership Growth
- Leadership & Team Development
- Community & Stakeholder Engagement
- Financial Management & Fundraising
- Crisis & Transition Leadership
- Cross-functional Team Leadership
- Performance Analytics Management
- Market, Social Media, and Brand Strategy
- Employee Relations
- Program Oversight
- Business Planning
- Change Management
- Policy Development
- Revenue Generation
- Brand Management
- Company Representation
- Staff Management
- Partnership Development
- Project Management
- Revenue Growth
- Talent Recruitment
- Financial Management
- Operations Management
- Social media proficiency
- Marketing expertise
- Program Management
- Sales and Marketing
- Staff Training
- Event Planning
- Consulting
- Budget Management
- Contract Negotiation
- Business Development
- Remote Team Management
- Innovation and Creativity
- Creating and Delivering Presentations
- Industry partnership development
Certification
- Accredited Chamber Executive (ACE), Western Association of Chamber Executives (WACE)
- Business Leads Fellowship Program, United States Chamber of Commerce
- Certificate in Workforce Development Fundamentals, Association of Chamber of Commerce Executives (ACCE) & International Economic Development Council (IEDC)
- Institute of Organizational Management (IOM), United States Chamber of Commerce
- Academy Graduate, Western Association of Chamber Executives
Accomplishments
- Crafted Business-Protective Policy Passed into Law: Successfully crafted a policy that was passed by the Arizona Legislature and signed into law, demonstrating impactful advocacy for the business community.
- Founded and led the FeedCulver program: Successfully raised over $750k in contributions and providing over 80k meals to food-insecure individuals and the unhoused in Los Angeles County during the COVID-19 pandemic.
- Increased Operating Budget by 24%: Successfully implemented a multi-year strategic plan, aligning with the Chamber's mission and increasing the operating budget and capacity to grow talent pool.
- Revamped Member Engagement and Retention: Unveiled new member activities at the Culver City Chamber of Commerce, leading to over 93% engagement and retention, significantly contributing to the organization's stability and growth.
- Social Media Growth: Created and implemented an aggressive social media strategy for the Santa Fe Springs Chamber of Commerce, resulting in a 500% growth in engagement on Facebook and Instagram, significantly enhancing member interactions and brand visibility.
- Small Business Champion: Procured and disseminated nearly $400k in grants, scholarships, and internships to the micro, small, and mid-market businesses in the Greater Phoenix Area, while fostering wrap-around resources to elevate the same community.
- High-end Fundraising Success: Skillfully led the Hoteliers for Charity Campaign in Southern California to exist it's 2-year fundraising budget by over 277% to the tune of $1.8MM.
Affiliations
- Board Member, Rio Salado Foundation
- Chair Elect, East Valley Chamber of Commerce Alliance (EVCCA)
- Vice Chair, Executive Committee, Western Association of Chamber Executives (WACE)
- Board Member, Association of Chamber of Commerce Executives (ACCE)
- Board Member, Arizona Restaurant Association
Languages
English
Full Professional
References
References available upon request.
Timeline
President & CEO
Tempe Chamber of Commerce
03.2022 - 07.2024
President & CEO
Culver City Chamber of Commerce
11.2017 - 03.2022
Marketing & Sales Director
Santa Fe Springs Chamber of Commerce
12.2013 - 11.2017
Founder & Owner
Focuson WIN Enterprises
09.2013 - 10.2017
- Accredited Chamber Executive (ACE), Western Association of Chamber Executives (WACE)
- Business Leads Fellowship Program, United States Chamber of Commerce
- Certificate in Workforce Development Fundamentals, Association of Chamber of Commerce Executives (ACCE) & International Economic Development Council (IEDC)
- Institute of Organizational Management (IOM), United States Chamber of Commerce
- Academy Graduate, Western Association of Chamber Executives
Master of Business Administration - Sports, Entertainment, and Business Management
Duke University
Master of Fine Arts - Film Studies
Chapman University
Bachelors of Arts - Film & Digital Media, Legal Studies
University of California, Santa Cruz
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