Summary
Overview
Work History
Education
Skills
Timeline
Training
Publications
Generic

AMY J. HERTEL

Muskegon County,MI

Summary

Strategic and performance-focused sales leader with strong communication skills and technical/engineering background. Demonstrated success in forging and nurturing high-value OEM partnerships across Transportation, HVAC, and Aerospace/Defense verticals. Expert at driving end-to-end pipeline development, leading complex contract negotiations, and launching new products to consistently exceed revenue targets. Skilled in consultative selling and value-based engagement to drive business growth.

Overview

20
20
years of professional experience

Work History

Director of Sales, Transportation Markets

SENSIENCE, INC. (formerly Emerson Electric and Therm-O-Disc Inc.)
01.2020 - Current
  • Manage sales for the Americas region in the Transportation and Defense industries, generating over $35M in annual revenue. Managing seven sales managers and applications engineers, along with nine independent domestic and international sales representatives and distribution channel partners.
  • Serve as global sales lead for the transportation market. Travel internationally to advance key initiatives.
  • Increased annual revenue for defense business by 22% F24/F25 by securing a key contract with major prime contractor.
  • Developed and executed a strategic sales plan resulting in > 600% increase in new business award annualized revenue F23/F24 for OEM transportation vertical.
  • Expanded offerings by launching and winning initial business for new pressure sensor products with TAM of $500M in HVAC and Transportation markets.
  • Effectively manage profitability of assigned product portfolio through strategic price actions and contract negotiation.
  • Extensive product experience in sensing applications for HVAC, Thermal Management, Battery Cooling, and Engine applications.

Regional Sales Manager, Transportation

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2017 - 01.2020
  • Led transportation sales strategy globally and acted as commercial lead for the Americas transportation vertical. Managed OEM accounts. Developed transportation market sales strategy and mobilized cross functional team to understand specifications and capture new business.
  • Received one of the largest single new business awards in company history totaling $6.3M in future annualized revenue.
  • Effectively established a strategic partnership with Ford Motor Company as a supplier for sensors and led the supplier approval and onboarding process.
  • Established account management best practices, including financial business case review, improving sales strategy and profitability at key customers.
  • Supervised a team of four Application Engineers responsible for executing new business launches for both Americas and Europe regions.
  • Participated as a key member of a cross functional team to expand product offerings by developing pressure sensors and 1000C exhaust sensor technology resulting in two patents. Business opportunities were secured and mass-produced.

Program Manager

SHAPE CORPORATION
01.2015 - 01.2017
  • Managed passenger protection/structural safety product programs with primary OEM customers. Supervised Quality Engineering staff. Managed all aspects of programs from award to production launch.
  • Successfully executed product launch programs with budgets > $1M.
  • Responsible for managing customer interactions regarding supplier quality, product lifecycle, and conducting audits across multiple plants. facilities.
  • Managed external sub-suppliers to ensure adherence to program timelines and quality standards.

Project Engineering Manager, Transportation Market

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2014 - 01.2015
  • Supervised engineering department personnel, including Project Engineers, Technicians and Engineering Administration. Managed all aspects of new business programs from design to production launch for all regions globally.
  • Advanced international market opportunities by developing and cultivating strategic relationships with global OEM customers.
  • Developed high temp exhaust gas sensor and specialized validation test methods to meet OEM customer requirements. Obtained engineering approval resulting in more than $14 million in annual sales for these engineered solutions.

Project Engineer, Transportation Market

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2006 - 01.2014
  • Served as key point of contact for Major OEM customers. Responsible for all aspects of new business projects from design/prototyping to launch. Facilitated business growth by cultivating key customer relationships and building industry expertise, spearheading the company's expansion into the transportation market.
  • Initiated and managed 10 projects totaling $20M in annual sales over a 3-year period, from initial product design concept through prototype and eventual production status.
  • Initiated sales opportunity and led technical presentations resulting in award of $3.7M in new business and a global strategic supply relationship leading to additional business opportunities globally.
  • Planned product validation and secured customer approvals for multiple line transfers as part of company regionalization initiative.
  • Traveled internationally to provide technical assistance and support to the global sales team.

Education

Master of Science in Administration - International Business

Central Michigan University

B.S. - Industrial Technology

Ferris State University
Big Rapids, MI

Skills

  • Cross Functional Leadership and Team Building
  • International Sales and Business Development
  • Sales Strategy
  • Key Account Relationship Management
  • Sales Pipeline Management
  • Contract Negotiation
  • Strategic Planning
  • Value Proposition Development
  • Business and Financial Acumen
  • Quality Systems Management
  • Continuous Improvement
  • Process Review Auditing
  • Product Development
  • New Product Launch
  • Product Validation
  • Program Management
  • Lean Manufacturing/Operations
  • Problem Solving/Corrective Action

Timeline

Director of Sales, Transportation Markets

SENSIENCE, INC. (formerly Emerson Electric and Therm-O-Disc Inc.)
01.2020 - Current

Regional Sales Manager, Transportation

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2017 - 01.2020

Program Manager

SHAPE CORPORATION
01.2015 - 01.2017

Project Engineering Manager, Transportation Market

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2014 - 01.2015

Project Engineer, Transportation Market

EMERSON ELECTRIC (Therm-O-Disc Inc.)
01.2006 - 01.2014

B.S. - Industrial Technology

Ferris State University

Master of Science in Administration - International Business

Central Michigan University

Training

  • Emerson Rising Leaders, 2yr Executive Development Program, Emerson Electric
  • Leading a Remote Team, Emerson Electric
  • Presenting at Emerson, Emerson Electric
  • You and the Law (HR), Emerson Electric
  • GD&T Fundamentals, ASME
  • Lean Office, Emerson Electric
  • Perfect Execution (5S), Emerson Electric
  • The “R Factor,” Lead Now! And Performance Driver Model Leadership Program, Focus 3

Publications

  • US Patent D1,031,467 S, June 2024
  • US Patent D1,030,526 S, June 2024
  • US Patent 11,047,753 B2, June 2021
  • US Patent Application US2013/0182745 A1, July 2013

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