Amy Sterrenberg

• Coordinated sales, marketing, customer service, and operations for the startup of a new automotive lot, ensuring seamless customer experience.
• Cultivated strong customer relationships, driving dealership growth and increasing repeat business.
• Enhanced vehicle presentation and customer engagement through active support of sales and marketing plans, streamlining daily operations.
• Supported successful launch of brother's first independent automotive dealership, ensuring foundational operations were established.

• Aligned high-demand hotel operations with brand standards and guest experience goals to enhance overall service quality.
• Strengthened team engagement and service excellence through empathetic leadership and a targeted people strategy across departments.
• Managed hotel HR functions, including interviewing, hiring, onboarding, and training, to ensure smooth team integration and adherence to hospitality standards.
• Enhanced overall property performance through strategic operations, prioritizing guest satisfaction and ensuring cost control.

• Enhanced relationship quality through proactive client engagement protocols, resulting in increased client retention and organic revenue growth.
• Resolved escalated client concerns using crisis response tactics that safeguarded corporate reputation and ensured long-term account retention.
• Facilitated client relationship management and developed service culture, leading to improved hospitality guest satisfaction.
• Built workflow structures and service training programs, improving team communication and fostering cross-department efficiency.

• Secured long-term wellness plan agreements and recurring healthcare revenue through careful negotiation and relationship management.
• Improved annual renewals and enhanced client lifecycle value through education on long-term ROI of preventive pet wellness.
• Enhanced client retention and revenue growth across dual-location veterinary hospital portfolio through disciplined contract governance.
• Protected brand equity and ensured compliance during sensitive client grievance resolution and management of pet care disputes.
• Experienced furlough due to Covid-19 pandemic, impacting workforce stability.
• 2020-09 - 2022-06

• Exceeded group production quotas by building strong client connections and converting inbound RFPs into long-term contracts under tight deadlines.

• Secured group contracts by negotiating seasonal rates that aligned with client needs while upholding brand standards and fostering strong relationships.

• Managed RFP process from intake through submission under strict procurement rules, ensuring accuracy and compliance in all documentation.

• Captured market share in competitive government and association sectors through strategic outreach and relationship development, enhancing brand presence.

• Directed corporate sales recovery and market growth strategy leveraging property expertise and developing nontraditional partnership models.
• Implemented data-informed communication frameworks that anticipated client needs, transforming account management into revenue-focused engagement.
• Strengthened multi-year relationships with regional travel buyers by reinforcing brand reliability and supporting consistent mid-week baseline occupancy year after year.
• Executed turnaround strategy for corporate business travel sector, regaining legacy accounts through targeted outreach methods.

• Directed B2B sales and marketing strategy for a high-volume 179-key select-service property, achieving sustained revenue growth in transient corporate and group segments.
• Drove year-over-year ADR and occupancy gains through proactive business development for premium local negotiated and corporate accounts.
• Increased the RevPAR index above local competitive sets through innovative prospecting and deep account saturation in high-barrier suburban and urban markets.
• Secured high-density group room blocks with regional athletic leagues, boosting shoulder and weekend occupancy rates.

• Led end-to-end hotel operations and brand strategy for high-performing boutique asset generating $5m+ in annual revenue, strengthening market leadership.
• Held full P&L responsibility, delivered monthly financial modeling and variance analysis, and provided transparent reporting to equity partners while driving cost containment.
• Directed operational governance and capital allocation strategy for upscale downtown property, balancing service excellence with financial objectives.
• Coached executive leadership team of five; refined workflow architecture, and fostered culture centered on premium service KPIs.

• Elite sales team development created an innovative culture and elevated the property to regional market leadership.
• Achieved corporate account growth and retention, driving year-over-year rate expansion through strong business relationships.
• Developed commercial sales and operational leadership frameworks, reinforcing luxury brand consistency and elevating team effectiveness.
• Integrated sales, reservations, and marketing systems drove accurate demand forecasting and precise budgeting, producing consistent high-yield revenue results.

• Individual business travel revenue increased from 25% to 45% within six months through property repositioning and targeted marketing, converting OTA business into IBT.
• Drove diversified revenue growth across SMERF, FIT, government, and corporate segments while preserving rate integrity.
• Developed business for mid-size corporate accounts, enhancing high-yield transient demand and RevPAR through value-based pricing model.
• Created pre-opening frameworks and launch strategies to establish a strong market presence in downtown.