Amy Thorowgood
Brooklyn,NY
Summary
Experienced Social Media Manager with a proven track record of boosting engagement and growing a loyal following, notably increasing Manhattan Vintage Clothing Show's following from a decline in brand awareness to an 100% increase. Well-versed in photo editing and maintaining content archives. Excelled in creating compelling content and coordinating influencer partnerships, significantly enhancing brand awareness for The Sturbridge Show.
Overview
15
15
years of professional experience
Work History
Social Media Manager
The Sturbridge Show
02.2022 - Current
- Increased brand awareness with consistent, clear messaging regarding events + participants.
- Boosted engagement rates with varied content.
- Coordinated influencer partnerships for in-person + digital appearances.
- Successfully built a loyal following.
- Provided regular, thoughtful responses to user comments and messages.
Antique + Vintage Shop Owner
Self
06.2010 - Current
- Developing a loyal customer base online and in-person through 10+ years of selling antique + vintage clothing, accessories + art.
- Photographing all collections.
- Coordinated and styled vintage shoots with industry photographer.
- Maintaining an e-newsletter list with monthly campaigns linking to online store.
- Sourcing, dating and maintaining all collections.
- Participated in vintage events, shows + various in-person events to promote the business.
Digital Marketing Manager
Brooklyn Flea
01.2018 - 01.2022
- Responsible for all digital communication including e-newsletters + social media platforms, platforms ranged from 10-300k in followers + subscribers.
- Content creation at 5 market locations including vendor story telling, product highlights + event specific posts.
- Coordinated with production team to enable detailed information regarding events + vendors was issued at all times.
- Organic + scheduled posting on multiple platforms.
- Managed Social Media interns + content creators.
- Coordinated influencer posts + in-person visits.
- Met with corporate sponsors at events to ensure all digital requirements were met.
Social Media Manager
Manhattan Vintage Clothing Show
01.2018 - 01.2022
- Coordinated influencer partnerships to increase reach of audience both online + in person.
- Content creation at all events including maintaining an archives of all dealers + collections.
- Maintained all communications online including direct messaging and comments.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Grew the central platform of Instagram from 9-30+k organic followers.
- Increased attendance and awareness of the event by 100%.
Education
Master of Arts - Women's Literature.
University of Auckland
Auckland, New Zealand.03-1993
Skills
- Social media management
- Photo and video editing
- Teamwork and collaboration
- Content creation
Timeline
Social Media Manager
The Sturbridge Show
02.2022 - Current
Digital Marketing Manager
Brooklyn Flea
01.2018 - 01.2022
Social Media Manager
Manhattan Vintage Clothing Show
01.2018 - 01.2022
Antique + Vintage Shop Owner
Self
06.2010 - Current
Master of Arts - Women's Literature.
University of Auckland
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