Amy Kort
Washougal,WA
Summary
Strategic marketing communicator with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Presents advanced writing, strategic planning and corporate communications skills. Committed to supporting company's initiatives and programs.
Overview
21
21
years of professional experience
Work History
Senior Communications Representative
Berkshire Hathaway Energy
Portland, OR
04.2022 - Current
- Manage $2.2m budget to promote energy efficiency, demand management, clean energy plans and collaborate with community advisory groups in PacifiCorp’s six states through websites, digital marketing, paid and earned media, social media, event management and collateral materials
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Exceeded search engine marketing and click through rate goals
Communications Representative
Berkshire Hathaway Energy
Des Moines, IA
12.2020 - 04.2022
- Built communications plans to reach key performance indicators (KPIs) for business lines to reach key audiences, including customers, employees, the community, and media
- Collaborated with subject matter experts to generate internal and external content, including reports, news releases, talking points, newsletters, daily media clips, presentations and print publications.
Marketing Assistant
Iowa State University Extension and Outreach
Des Moines, IA
05.2013 - 01.2021
- Increased participation by 25% in farm management program attendance with targeted communications, including flyers, newsletters and media releases
Consultant and Writer
Self-employeed
Des Moines, IA
01.2013 - 01.2021
- From comprehensive marketing plans to interviewing and content creation, helped clients reach the right people at the right time with the right message
- Doubled program participation for a non-profit through integrated communications
Marketing Strategist
Principal Financial Group
Des Moines, IA
01.2003 - 01.2013
- Promoted several times over 10 years in retirement sector
- Planned, managed and developed marketing communication strategies, along with workflow, timing, budget, reporting and results
- Facilitated collaboration with marketing, compliance, vendors, designers, freelance writers/designers and other stakeholders
- Continually maintained and improved company's reputation and positive image in markets served.
- Slashed costs by $250,000 a year by finding efficient communication methods
- Organized town halls, executive videos and other internal communications, increasing employee satisfaction by 10%.
Education
Bachelor of Arts - Journalism and Mass Communication
Iowa State University
Ames, IAAssociate of Arts - Journalism
Indian Hills Community College
OttumwaSkills
Project managementCollaborationContent creationCommunicationWritingMicrosoft office
Advertising and marketing
Speechwriting and messaging
Strategy implementation
Social media marketing
Associated Press style
Problem-Solving
Interpersonal Communication
Timeline
Senior Communications Representative
Berkshire Hathaway Energy
04.2022 - Current
Communications Representative
Berkshire Hathaway Energy
12.2020 - 04.2022
Marketing Assistant
Iowa State University Extension and Outreach
05.2013 - 01.2021
Consultant and Writer
Self-employeed
01.2013 - 01.2021
Marketing Strategist
Principal Financial Group
01.2003 - 01.2013
Bachelor of Arts - Journalism and Mass Communication
Iowa State University
Associate of Arts - Journalism
Indian Hills Community College