Amy Li
SF Bay area,CA
Summary
Executive sales leader with a proven track record of driving profitable growth across Strategic and Enterprise organizations within the high-tech industry. Experienced in leading leaders, executing enterprise go-to-market strategies, and building high-performing organizations that consistently exceed revenue objectives while maintaining operational discipline and healthy margins. Recognized for aligning cross-functional executives, developing leadership talent, and transforming strategy into scalable, predictable business outcomes.
Overview
11
11
years of professional experience
Work History
Sales Director, New Business Financial Services
Twilio
06.2025 - Current
- Spearheaded sales strategy development, aligning initiatives with organizational goals.
- Cultivated high-performing sales teams through targeted training and mentorship programs.
- Analyzed market trends to identify growth opportunities and optimize product positioning.
- Implemented data-driven decision-making processes to enhance sales performance and forecasting accuracy.
Sales Director, Strategic Accounts High Tech
Twilio
09.2024 - 06.2025
- Lead high-performing team managing $100M+ territory, driving double-digit growth and 105-110% revenue attainment. Promote talent and represent leadership in key meetings.
- Represented Ryan Tankoos (RVP) for one month during Recharge. Liaised between internal and external stakeholders, and stepped in for forecast meetings and promotion calibrations.
- Collaborated with regional leaders to streamline operations and implement strategic priorities. Participated in programs with McKinsey such as volume discounting projects.
Senior Sales Manager, High Tech
Twilio
04.2023 - 09.2024
- Managed $65M+ territory revenue with a team of 9 AEs. Revenue attainment 107% | GP 105%.
- Led High Tech Win Rooms/Strategic Round Tables to review success deal strategies and to create a collaborative platform for learning and discussion on a monthly basis. Led to cross team pollination of ideas and resources.
- Created a performance management template for consistent performance feedback with AEs based on the internal career development framework.
Senior Sales Manager, Mid-Market Sales
Twilio
06.2022 - 04.2023
- Led through change management during layoffs of 2022 and delivered 100% Rev attainment and over 200% software attainment.
- Closed $1M deal with Green Dot while managing through two major Flex outage escalations.
- Spearheaded sales strategies for mid-market clients, delivering consistent growth with Sales Plays with SE management counterparts.
Senior Sales Manager, Growth New Business
Twilio
12.2020 - 06.2022
- Managed 9-14 AEs and delivered consistent 110%+ attainment quarter over quarter. Qualified for Sales Club in both 2021 and 2022.
- Led KPI tiger team and implemented new business metrics across Growth New Business.
- Implemented organization-wide KPI tracker by collaborating with the Data team to create KPI to Rev calculator.
Head of Sales, US West
AnyVision
05.2019 - 11.2020
- Oversaw GTM sales strategy for AI-powered computer vision solutions. Worked cross-functionally with product and marketing teams around product/market fit.
- Built and managed a high-performing sales team across the West Coast.
- Established partnership ecosystem with national system integrators and landed deals with enterprise customers such as MGM.
Sales Director
Darktrace
01.2019 - 05.2019
- Led sales initiatives for AI cybersecurity solutions. Managed 3 frontline leaders with 45+ AEs in new business and strategic operations.
- Recruited, hired, and trained over 40 new account executives through a high growth period.
Sales Manager
Darktrace
01.2018 - 01.2019
- Led a team of 5-8 account executives for US-West. Ranked as #1 sales manager (out of 6) for highest new business generated (110% target).
- Led weekly team forecast meetings and analyzed team performance. Reviewed individual AE performance KPIs and provided one-to-one feedback.
Account Executive
Darktrace
12.2016 - 12.2017
- Ranked the top performing account executives for US-West generating $1.2M FY17.
- Ran full cycle sales process from prospecting, to trial process, to contract negotiation and close.
Account Executive
Infinite Global
04.2015 - 10.2016
- Managed client accounts across diverse industries and secured high-profile media coverage.
Education
Bachelor's Degree - Journalism, Integrated Marketing, Political Science
Northwestern University
Political Science
Sciences Po
International Business Certificate - undefined
Shanghai Jiao Tong University
Skills
- Sales training and leadership
- Revenue growth
- Sales funnel management
- Sales strategy development
Timeline
Sales Director, New Business Financial Services
Twilio
06.2025 - Current
Sales Director, Strategic Accounts High Tech
Twilio
09.2024 - 06.2025
Senior Sales Manager, High Tech
Twilio
04.2023 - 09.2024
Senior Sales Manager, Mid-Market Sales
Twilio
06.2022 - 04.2023
Senior Sales Manager, Growth New Business
Twilio
12.2020 - 06.2022
Head of Sales, US West
AnyVision
05.2019 - 11.2020
Sales Director
Darktrace
01.2019 - 05.2019
Sales Manager
Darktrace
01.2018 - 01.2019
Account Executive
Darktrace
12.2016 - 12.2017
Account Executive
Infinite Global
04.2015 - 10.2016
Political Science
Sciences Po
International Business Certificate - undefined
Shanghai Jiao Tong University
Bachelor's Degree - Journalism, Integrated Marketing, Political Science
Northwestern University