ANA BELLO
Orlando,FL
Summary
Creative and forward-thinking Visual Merchandising Designer with 5 years of experience designing and executing compelling retail environments. Skilled at transforming spaces into immersive, sales-driving experiences through impactful visual storytelling, layout strategy, and hands-on display creation. Experienced in aligning merchandising approaches with brand aesthetics, and familiar with prop fabrication and basic tool use. Committed to staying ahead of trends and continuously growing technical and artistic skills to meet the evolving demands of the visual merchandising and design industry.
Overview
9
9
years of professional experience
Work History
VISUAL MERCHANDISER/DESIGNER
BLOOMINGDALE'S
11.2024 - Current
- Conceptualized and executed innovative approaches to store layout and displays, boosting seasonal sales and customer engagement.
- Fabricated custom scenic elements for main sightline displays.
- Led the transformation of housewares sections into standout areas, driving higher traffic and improved sales metrics.
- Collaborated with leadership and in store vendors, to design and implement seasonal pop-up environment displays that align with stores brand.
VISUAL MERCHANDISER
ACTION LINK MERCHANDISING
12.2023 - 11.2024
- Installed and maintained impactful product displays across various locations, increasing product visibility.
- Assisted in fixture assembly and visual setups for product launches and promotional events.
- Trained store associates in visual display upkeep and merchandise techniques.
VISUAL MERCHANDISER/SALES
WILLIAMS-SONOMA
08.2020 - 11.2023
- Delivered visually appealing and customer-focused floor resets, contributing to increased sales through strategic product placements.
- Monitored and analyzed consumer behavior trends, driving data-informed adjustments to merchandise displays.
- Built strong customer relationships by sharing expert product knowledge and creating tailored shopping experiences.
VISUAL MERCHANDISER/TEAM LEAD
TARGET
01.2016 - 05.2020
- Led visual merchandising resets and maintained high visual standards across departments.
- Mentored new team members and supported fixture setup, planogram execution, and seasonal displays.
Education
BACHELOR OF ARTS (B.A) - Visual Arts and Emerging Media Management
University of Central Florida
Orlando, FL01-2027
ASSOCIATE IN ARTS (A.A.) - Visual Arts and Emerging Media Management
Valencia College
Orlando, FL01.2022
CERTIFICATION - Digital Media and Interactive Media Design
Seminole State College
Orlando, FL01.2022
Skills
- Visual display design
- Trend analysis
- Strategic merchandising
- Handheld and power tool skills
- Team collaboration
- Attention to detail
- Adaptability
- Strong retail operations knowledge
Timeline
VISUAL MERCHANDISER/DESIGNER
BLOOMINGDALE'S
11.2024 - Current
VISUAL MERCHANDISER
ACTION LINK MERCHANDISING
12.2023 - 11.2024
VISUAL MERCHANDISER/SALES
WILLIAMS-SONOMA
08.2020 - 11.2023
VISUAL MERCHANDISER/TEAM LEAD
TARGET
01.2016 - 05.2020
ASSOCIATE IN ARTS (A.A.) - Visual Arts and Emerging Media Management
Valencia College
CERTIFICATION - Digital Media and Interactive Media Design
Seminole State College
BACHELOR OF ARTS (B.A) - Visual Arts and Emerging Media Management
University of Central Florida
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