ANA FERTAL
Naperville,IL
Summary
A results-oriented professional with extensive business management experience seeks to apply valuable sales experience, people development skills, and education to a position with a progressive organization.
Overview
27
27
years of professional experience
Work History
Administrative Assistant
PRP Wine International
09.2019 - Current
- Buyer for client gifts, corporate gifts, company swag, employee logo apparel. Vendor sourcing and supplier relationships, pricing negotiations, planning, finalizing and tracking orders.
- Data entry for multiple cost and expense reports, created multiple spreadsheets to track and organize data.
- Manage calendars and scheduled meetings, manage Microsoft Planner for multiple tasks, hotel events, exhibitions, dinners, employee incentive contests.
- Manage, track, and create certificates for variety of accolades for wine consultants. Track new hires sales for incentives,
- Manage, order, track design, update new hire onboarding training materials.
- Manage social media platforms for 17 offices. Manage and respond to comments and messages. Prepare and post content, manage private company pages.
- Product photography for social media and marketing.
- Responsible for various tasks such as shipping, design, track and order company wide business cards, order various office supplies, update constant contact lists.
Photographer (Freelance)
Owner
01.2014 - Current
- Natural light and lifestyle photography, specializing in newborns, children, seniors and families
- Manage sales , marketing and established clientele base
- Process photos, edit and retouch images through Adobe Lightroom program.
Store Manager
Bebe Stores, Inc
03.2005 - 08.2011
- Strategically drive results to ensure the store achieves maximum sales and productivity through functional leadership, effective communication, talent management, presentation and operational excellence
- Accountable for personal productivity and store sales while controlling and meeting payroll benchmark
- Provide timely feedback to District and Regional Manager regarding operational results
- Recruit, interview, and retain talent to foster a selling environment by training, developing, and evaluating team performance
- Provide timely coaching, feedback, and reviews to assess strengths and developmental needs for succession planning
- Implement exceptional World Class Service through establishing customer loyalty by utilizing Bebe’s clientele program
- Established +1500 clientele base
- Recognize strategic opportunities for success to generate new ideas, consider internal and external factors when solving problems and making decisions
- Training and developing manager for two districts consisting of 14 stores
- Work diligently under pressure by multitasking in order to meet stringent deadlines.
Store Manager
Fossil, Inc
01.2002 - 03.2005
- Promoting the brand by creating an atmosphere geared towards a high level of customer service through recruiting, training, and developing employees as well as encouraging team towards successfully achieving personal sales goals
- Manage overall store operations including sales generation, customer service, payroll, and scheduling
- Conduct team development and sales meetings
- Prepare daily and weekly reports analyzing sales and profit to present weekly to District Manager
- Merchandise the store daily to maintain presentation standards
- Ensure inventory control and loss prevention awareness.
Store Manager
Anchor Blue
01.1999 - 01.2002
- Provide leadership concentrating on sales growth and profitability, customer satisfaction, recruitment, training and development of staff and operations to ensure maximum profitability
- Prepare financial reports as well as analyze sales and profit records
- Conduct team and sales meetings including conference calls with district to remain current on goals
- Visual Coordinator within a 14 store district to resolve merchandising issues
- Monitored sales volume and trained managers in implementation of merchandising guidelines.
Education
Bachelor of Fine Arts - Merchandise Marketing and Management
INTERNATIONAL ACADEMY OF DESIGN & TECHNOLOGY
2002
Skills
- Proficient in Microsoft Office Suite
- Proficient in Excel
- Proficient in Adobe Lightroom
- Exceptionally developed sales, marketing, and customer service skills
- Refined interpersonal and communication skills
- Excellent organizational skills
- Extensive skill in training and developing talent in multiple levels of business
- Employee Training
- Coordinator and Manager of Internships: Merchandising, Visual, and Management
Languages
Spanish
Native or Bilingual
Additional Information
Longwood Elementary
Reading Coach 2017-2020
Paws for Tales is a reading therapy program for public schools. This program works with The Naperville Area Humane Society, they provide therapy dogs that work with the students. I am a volunteer for my local elementary school as a reading coach for the Paws program. I work with a small group of children who meet once a week for a reading therapy session with a special dog, and the schools Social Worker.
Longwood Elementary
Drill Reading Sargeant 2017-2018
Drill Sergeant is a Reading Buddy Program for beginner readers in my local elementary school. I worked with children in first grade who needed extra help with their reading level.
Parent Teacher Association
Board Member Vice President of Fundraising 2018-2019
I oversaw the school fundraising activities. I worked with the PTA board team and PTA volunteers to raise funds through various charity programs for our local elementary school.
Parent Teacher Association
Board Member Secretary 2019-2022
Managed the daily/weekly/monthly agenda and arrange new meetings and appointments. Recorded all minutes of PTA meeting including exact wording of motions and who made them. Responsible for keeping secure official, permanent PTA records, including original copies of all meeting minutes. Prepared correspondence, memos and forms.
Designed and created the PTA Website. www.longwoodpta.com
Parent Teacher Association
Read-a-Thon Coordinator 2018-Present
Planned, designed and executed the reading fundraiser for six years. Created flyers, memos, social media posts and email communications. Planned contest, searched and ordered prizes. Managed spreadsheets with donations and logged minutes. Planned school wide assembly in coordination with school staff.
Timeline
Administrative Assistant
PRP Wine International
09.2019 - Current
Photographer (Freelance)
Owner
01.2014 - Current
Store Manager
Bebe Stores, Inc
03.2005 - 08.2011
Store Manager
Fossil, Inc
01.2002 - 03.2005
Store Manager
Anchor Blue
01.1999 - 01.2002
Bachelor of Fine Arts - Merchandise Marketing and Management
INTERNATIONAL ACADEMY OF DESIGN & TECHNOLOGY