Ana Jacqueline Flores Alcocer
Chicago,IL
Summary
Social Media and Influencer Marketing professional with over 6 years of experience managing digital content, influencer partnerships, and community engagement across Instagram, TikTok, Facebook, YouTube, and Pinterest. Experienced in supporting multicultural and bilingual (English/Spanish) audiences through content strategy, campaigns, live events, and brand activations. Management, and project coordination, with a strong understanding of how to create meaningful connections and tailor communication to diverse audiences.
Overview
2
2
Languages
1
1
Certification
2027
2027
years of professional experience
Work History
Influencer Marketing Manager
Hispaniverse
Chicago, Illinois
2024 - Current
- Managed influencer marketing campaigns targeting Hispanic and bilingual audiences.
- Coordinated influencer outreach and executed campaigns to effectively engage Hispanic and bilingual audiences.
- Fostered relationships with influencers to expand network and enhance collaboration opportunities.
- Collaborated with marketing teams to develop influencer campaigns and strategies.
- Created engaging content for social media platforms to enhance brand visibility.
- Monitored trends in social media and influencer marketing for strategic insights.
- Monitored and reported on campaign performance to assess impact and optimize future strategies.
- Supported brand activations, networking events, and photoshoot coordination.
- Negotiated contracts with influencers to ensure fair compensation for their work on behalf of the company.
Social Media Manager
Spanish+Media
2021 - 2024
- Developed engaging content for social media platforms to enhance brand presence.
- Oversaw social media accounts across multiple platforms to enhance brand visibility.
- Managed daily social media interactions, responding to audience inquiries promptly.
- Coordinated cross-platform campaigns that effectively aligned with marketing objectives.
- Developed content calendars, executed live streaming campaigns, assisted photoshoots, and analyzed performance metrics using Sprout Social and SocialPilot.
- Collaborated with design teams to create visually appealing multimedia posts.
- Prepared monthly calendar to manage online content across multiple platforms.
- Trained junior team members on best practices for social media management techniques.
Workforce Development & Multicultural Education
Ann & Robert H. Lurie Children's Hospital of Chicago
Chicago, Illinois
12.2020 - 01.2021
- Conducted social and behavioral research to better understand diverse communities, audiences, and workforce needs.
- Coordinated research projects and organized findings to support educational and community-focused initiatives.
- Managed communications and information across projects, ensuring content was organized, accurate, and accessible to different audiences.
- Supported multicultural education initiatives by developing an understanding of audience perspectives, engagement, and community needs.
- Translated research insights into clear messaging and communication strategies tailored to diverse audiences.
- Collaborated with team members to coordinate projects, meet deadlines, and support community engagement efforts.
Community & Communications Intern
Marquette University
Milwaukee, Wisconsin
07.2018 - 08.2018
- Collaborated with a team on community focused projects designed to strengthen student engagement and connection.
- Conducted research to understand community needs, interests, and experiences, using insights to support outreach and engagement efforts.
- Coordinated projects and worked cross functionally with team members to organize initiatives, communication, and deliverables.
- Supported community outreach by connecting with students and sharing relevant resources, opportunities, and information.
- Developed a strong understanding of community management by building relationships, encouraging participation, and creating meaningful connections with diverse audiences.
- Used audience insights and effective communication to help make community initiatives more engaging, accessible, and impactful.
Education
Bachelor of Arts - Communications
University of Illinois At Chicago
Chicago, ILAssociate of Applied Science - General Studies
City Colleges of Chicago
Chicago, IL01-2023
High School Diploma -
ITW David Speer Academy
Chicago, ILSkills
- Influencer Marketing Coordination
- Social Media Management
- Social media strategy
- Content Strategy & Campaign Planning
- Content creation
- Visual Content Development
- Audience engagement
- Community Engagement
- Event & Brand Activation Support
- Live Streaming Event Support
- Diversity Outreach Strategies
- Analytics & Reporting
- Sprout Social
- SocialPilot
- Asana
- Microsoft Excel
- Microsoft Word
- Bilingual English/Spanish
- Audience engagement
Certification
CPR Certification, 2026
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Workforce Development & Multicultural Education
Ann & Robert H. Lurie Children's Hospital of Chicago
12.2020 - 01.2021
Community & Communications Intern
Marquette University
07.2018 - 08.2018
Influencer Marketing Manager
Hispaniverse
2024 - Current
Social Media Manager
Spanish+Media
2021 - 2024
Bachelor of Arts - Communications
University of Illinois At Chicago
Associate of Applied Science - General Studies
City Colleges of Chicago
High School Diploma -
ITW David Speer Academy