Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Ana Jurado

Dallas

Summary

Digital Media Professional with four years of experience staying on top of the latest digital trends and innovations. I thrive on adapting to the latest trends to drive engagement and brand growth in social media management with content creation, and digital marketing. Whether crafting compelling social media campaigns, producing impactful video content, or developing strategic digital plans, I bring a blend of creativity, technical skill, and an eye for detail to every project. I am committed to delivering with measurable results as I embrace new challenges,

Overview

8
8
years of professional experience

Work History

Digital Media Specialist

Dallas Area Rapid Transit, DART
10.2024 - Current
  • Developed and implemented a strategic digital communications plan to support agency opposition to House Bill 3187, coordinating cross-platform messaging and advocacy efforts to help influence legislative outcomes.
  • Managed social media presence consistently growing follower count and increasing engagement.
  • Researched and developed new campaigns across multiple channels to support different departments across agency.
  • Analyzed performance metrics to identify trends and inform data-driven campaign adjustments.
  • Collaborated with other teams to ensure messaging and branding throughout all digital materials.
  • Created visually engaging multimedia content for use across digital platforms such as: videos, infographics, reels, photographs, stories, and more!
  • Created crisis communication plans for agency.
  • Developed digital media plans to support efforts and campaigns across agency.
  • Worked with influencer agency to work with influencers in the area.


Bilingual Digital Marketing & Communications Specialist

Cityscape Schools
10.2022 - 10.2024
  • Created social media strategies to maintain a digital presence and engage with potential new leads.
  • Managed school websites, keeping them up to date and giving them a new modern look.
  • Designed graphics and other materials while maintaining brand guidelines.
  • Communicated with our audience in a timely manner.
  • Developed an online culture and presence.
  • Created communication templates for the CEO, Directors, and Leadership Team.
  • Collaborated with Early Childhood Center team to complete wide range of video projects for current and potential families.
  • Collaborated with the enrollment team to design and implement a customized CRM system using Monday.com, streamlining workflow, improving communication, and enhancing prospective student tracking.
  • Assisted with internal communications strategies for consistent messaging across departments.

Photographer

Freelance
05.2019 - Current
  • Captured event photos, portraits, and content for social media marketing, enhancing brand visibility and engagement.

Digital Marketing Specialist

Frisco School of Music and Performing Arts
08.2019 - 03.2020
  • Managed and scheduled social media posts to ensure consistent brand messaging and engagement.
  • Created and optimized automated ad campaigns, including Google Ads, to drive traffic.
  • Developed creative content for social media to boost audience engagement.
  • Monitored website performance using Webflow and optimized user experience.
  • Edited video content for marketing campaigns to enhance visual storytelling.

Digital Broadcast Intern

Univision
08.2018 - 12.2018
  • Collaborated with seasoned reporters on individual projects, gaining hands-on experience in the field.
  • Utilized key news-gathering tools to research, develop, and refine story content.
  • Shot, edited, and conducted interviews for original news stories.
  • Shadowed reporters in the newsroom, learning industry best practices and workflow.

Computer Lab Assistant

University of North Texas
08.2018 - 05.2019
  • Assisted faculty and students in troubleshooting and utilizing computer software and hardware.
  • Collaborated with students throughout projects, providing guidance and support on Adobe Photoshop and Premiere for creative tasks.

Concert Photographer Intern

Music Why Not!
05.2017 - 05.2018
  • Photographed shows and concerts, capturing high-quality images for promotional and editorial use.
  • Assisted in writing blog articles about the bands for the website, contributing to content creation and audience engagement.

Education

Bachelor of Arts - Communications, Photography and Social Sciences

University of North Texas
Denton, TX
05.2019

Digital Marketing Certification - undefined

Google
10.2022

Skills

  • Photography & Videography
  • Social Media (Content creator & copy writing)
  • Digital Marketing
  • Bilingual (English & Spanish)
  • Facebook ADS
  • Wordpress (Website Editor with Elementor)
  • Attention to detail
  • Creative thinking
  • Google Analytics
  • Key Words & Messaging
  • Influencer marketing
  • Podcast production
  • Marketing automation
  • Adobe Softwares

LANGUAGES

Spanish, English

Timeline

Digital Media Specialist

Dallas Area Rapid Transit, DART
10.2024 - Current

Bilingual Digital Marketing & Communications Specialist

Cityscape Schools
10.2022 - 10.2024

Digital Marketing Specialist

Frisco School of Music and Performing Arts
08.2019 - 03.2020

Photographer

Freelance
05.2019 - Current

Digital Broadcast Intern

Univision
08.2018 - 12.2018

Computer Lab Assistant

University of North Texas
08.2018 - 05.2019

Concert Photographer Intern

Music Why Not!
05.2017 - 05.2018

Bachelor of Arts - Communications, Photography and Social Sciences

University of North Texas

Digital Marketing Certification - undefined

Google

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Ana Jurado