Ana Lo
Los Angeles,CA
Summary
Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization.
Overview
10
10
years of professional experience
Work History
Global Marketing Specialist
Certified Genetool, Inc.
Pleasanton, CA
01.2022 - Current
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Created content for social media
- Developed marketing strategies for existing products, services and new product launches.
- Organized promotional events to increase brand awareness and customer engagement.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Created and coordinated blog content, supporting larger marketing strategy.
District Sales Marketing Manager
Brasseler USA
Los Angeles, CA
03.2015 - 01.2022
- Developed and implemented marketing plans for new products.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Coordinated with external vendors to produce promotional items.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Collaborated with internal teams on product launches and advertising strategies.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Generated ideas to increase sales through creative promotions.
Education
MBA - Business Marketing
Colorado Technical University
Colorado Springs, CO06-2021
Bachelor of Arts - Journalism, Print & Broadcast
California State University- Northridge
Northridge, CA06-2005
Skills
- Market Research Analysis & Reporting
- Campaign Performance Tracking
- Communication & Negotiation
- Customer Relationship Management
- Strategic Marketing Plan
- Campaign Management
- Salesforce CRM Software
- Google Analytics, Microsoft Office Suite
- Adobe Express Creative Suite
Timeline
Global Marketing Specialist
Certified Genetool, Inc.
01.2022 - Current
District Sales Marketing Manager
Brasseler USA
03.2015 - 01.2022
MBA - Business Marketing
Colorado Technical University
Bachelor of Arts - Journalism, Print & Broadcast
California State University- Northridge