Yomira Macdonald
Plantation,FL
Summary
Marketing professional with background in creating and executing effective marketing campaigns. Extensive experience driving international marketing initiatives and channel programs across diverse markets. Skilled in campaign strategy, event management, and partner collaboration to strengthen brand presence and accelerate growth. Proven success in coordinating global events, optimizing marketing operations, and fostering alignment between regional and channel teams. Reliable team player with focus on n collaboration and adaptability.
Overview
12
12
years of professional experience
Work History
Global Marketing Specialist
IGEL Technology
Fort Lauderdale, FL
06.2023 - Current
- Onboarded and trained new team members, providing coaching on key marketing strategies and best practices.
- Analyzed market trends and competitor activities to optimize marketing strategies.
- Oversaw social media, outreach initiatives, and marketing/channel event activities to drive brand engagement.
- Assisted in planning and executing annual global events in Miami and Germany, coordinating logistics and vendor relations.
- Partnered with the Channel Team to develop and execute strategic events that enhanced partner engagement and visibility.
Sales Development Representative
IGEL Technology
Fort Lauderdale, FL
07.2022 - 06.2023
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Generated qualified leads through targeted outreach and relationship-building strategies.
- Collaborated with sales team to refine processes and enhance lead qualification criteria.
Neurofeedback Technician
Compassion Behavioral Health
Hollywood, FL
07.2019 - 07.2022
- Administered neurofeedback sessions, ensuring patient comfort and engagement throughout treatment.
- Monitored client progress, adjusting protocols based on individual responses to therapy.
- Collaborated with multidisciplinary teams to develop personalized treatment plans for diverse patient needs.
Guest Service Agent
Spirit Airlines Inc.
Hollywood, FL
06.2017 - 07.2019
- Delivered exceptional customer service, addressing inquiries and resolving issues efficiently.
- Managed passenger check-in processes using airline reservation systems to ensure smooth operations.
- Assisted in boarding procedures, facilitating timely departures and enhancing guest experiences.
Administrative Assistant
Realtor
Hollywood, FL
06.2014 - 07.2015
- Managed scheduling and coordination of appointments for clients and property showings.
- Maintained accurate and organized filing systems for contracts, documents, and client information.
- Assisted in preparing marketing materials for property listings, enhancing visibility and outreach.
Education
Bachelor of Arts - Psychology
Florida International University
Miami, FL06-2017
Associate of Arts - Psychology
Valencia College
Orlando, FL06-2015
Skills
- Global Marketing Strategy (EMEA & America)
- Channel Marketing & Partner Enablement
- Budget Management & ROI Analysis
- Social Media Strategy & Management
- Marketing Analytics & Performance Reporting
- Team Leadership & Mentorship
- CRM management
- Business development
- Project planning
- Microsoft office
- Team collaboration
- Event logistics
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
French
Limited
References
- References available upon request
Timeline
Global Marketing Specialist
IGEL Technology
06.2023 - Current
Sales Development Representative
IGEL Technology
07.2022 - 06.2023
Neurofeedback Technician
Compassion Behavioral Health
07.2019 - 07.2022
Guest Service Agent
Spirit Airlines Inc.
06.2017 - 07.2019
Administrative Assistant
Realtor
06.2014 - 07.2015
Associate of Arts - Psychology
Valencia College
Bachelor of Arts - Psychology
Florida International University