Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Ana Luna

Wyomissing,PA

Summary

Motivated Marketing student pursuing a B.S. in Business Administration with a focus in Marketing (Expected 2026) at Kutztown University. Experienced in social media growth, digital marketing, and online sales with proven results in lead generation and engagement. Seeking to contribute strategic insight, creative branding, and digital innovation to deliver standout marketing campaigns.

Overview

4
4
years of professional experience

Work History

Internet Sales Supervisor

Tom Masano Auto Group
01.2024 - Current
  • Managed 300+ monthly online leads, achieving a conversion rate of 15–18%, contributing to steady growth in digital sales.
  • Trained and mentored a team of 18 sales reps, improving CRM compliance by 40% and reducing lead response time from 2 hours to under 15 minutes.
  • Partnered with the marketing team to optimize website content, enhancing user experience and improving search engine visibility, resulting in a 15% boost in organic traffic.

Social Media Administrator

BMW Of Reading (Tom Masano Auto Group)
10.2022 - Current
  • Increased Instagram following from 3,000 to 20,000+ in less than 18 months, boosting lead inquiries by 35% and contributing to a 10% rise in showroom visits.
  • Created engaging content (graphics, videos, captions) that consistently achieved above-industry engagement rates.
  • Utilized Hootsuite to streamline scheduling and tracking, saving the team 8 hours per week in manual posting.

Used Vehicle Specialist (Promoted)

BMW Of Reading (Tom Masano Auto Group)
09.2021 - 12.2024
  • Oversaw inventory of 350+ vehicles, facilitating an average of 35+ test drives per week while ensuring exceptional customer service.
  • Conducted market research to establish competitive pricing, increasing pre-owned vehicle profit margins by 12% year-over-year.
  • Partnered with finance department to secure financing options, contributing to $2.8M+ in closed sales annually.

Education

B.S. - Business Administration, Marketing

Kutztown University
Kutztown, PA
08-2026

Skills

  • Google Analytics (GA4)
  • Canva
  • Adobe Creative Suite
  • CRM Software
  • Content Creation
  • Content Strategy
  • Adaptability
  • Creative Thinking
  • Cross-Cultural Communication
  • Problem Solving
  • Social media marketing
  • Digital marketing

LANGUAGES

English - Fluent
Spanish - Fluent

Timeline

Internet Sales Supervisor

Tom Masano Auto Group
01.2024 - Current

Social Media Administrator

BMW Of Reading (Tom Masano Auto Group)
10.2022 - Current

Used Vehicle Specialist (Promoted)

BMW Of Reading (Tom Masano Auto Group)
09.2021 - 12.2024

B.S. - Business Administration, Marketing

Kutztown University

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