Ana Ramirez
Sanger,CA
Summary
Accomplished at Azteca Milling and Mars Wrigley Confectionery, I leveraged sales expertise and strategic planning to drive double-digit growth and expand territories. Skilled in business development and team motivation, I excel in creating profitable customer relationships and achieving significant market share increases.
Achieved top KPIs by fostering key account relationships and executing effective sales strategies.
Overview
9
9
years of professional experience
Work History
Northwest Retail Sales Manager
Azteca Milling
North California
11.2023 - Current
- Managed over 40 retail and distributors accounts from Northwest Area (WINCO, Save Mart, Food Maxx, Food4Less PAQ, Cost Less, Rancho San Miguel, Mi Tierra, Las Montañas, La Princesa, Mega Foods, Fiesta Foods, Cost Less, Pitco Foods, C&S, SYSCO, URM, etc.).
- Exceeded sales quotas double digit and increased profitability through effective sales strategy and business planning.
- Managed budget effectively, ensuring expenses stayed within predetermined limits while maintaining a high level of customer satisfaction.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Conducted sales team meetings to discuss goals, progress toward targets, and areas needing improvement or focus for the entire team.
- Oversaw team performance, corrected problems, and increased efficiency to maintain productivity targets.
- Addressed customer complaints professionally and efficiently, resulting in satisfied customers who continued to buy our brands.
- Developed strong customer relationships through attentive service and expert product knowledge, resulting in repeat business.
- Managed forecast effectively to minimize stock shortages and ensure optimal levels of merchandise for maximum sales.
- Exceeded sales goals and accomplished business objectives by promoting target products.
- Analyzed sales data and trends to identify areas for improvement, leading to increased revenue.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Coordinated special events within the store managers such as product launches or promotional activities that generated excitement among consumers.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Collaborated with other department managers to create a cohesive in-store experience that maximized cross-selling opportunities between departments.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Communicated product quality and market comparisons by creating sales presentations.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Prepared sales presentations for clients showing success and credibility of products.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and brands experience.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Trained new sales associates on company policies, selling techniques, and customer service best practices to maximize their potential.
- Managed accounts to retain existing relationships and grow share of business.
- Boosted sales performance by implementing effective visual merchandising and store layouts.
- Maintained company's visual merchandise standards through coordinated general housekeeping and planograms.
Territory Sales Manager
Mars Wrigley Confectionery
Los Angeles, CA
12.2020 - Current
- Communicated regularly with strategic managers for daily support and strategic planning for accounts.
- Managed over 30 accounts within West Coast US territory. (Unified, Kroger, Food4Less, Fry’s, Food Co, NORTHGATE Gonzalez, El Super, Cardenas Supermarkets, Superior Grocers, Vallartas Supermarkets, Pitco Foods, Chavez, La Princesa, Kellogg Supply, Circle K, NAFTA Distributors, Mexiland, Mexilink, Internacional, Chartered, etc)
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Drove team revenue totals by bringing in top sales numbers. Double digit growth year after year.
- Offered new and existing customers profitable products to maintain strong territory-wide revenue.
- Carefully analyzed data to determine most effective sales strategies.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Exceeded targets by building, directing, and motivating high-performing sales-merchandiser teams.
- Established successful account relationships by building rapport and maintaining consistent communication.
- Attended trade shows and industry events to promote company products and services.
- Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Organized promotional events and interacted with community to increase sales volume.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Operations Supervisor
Mars Wrigley Confectionery
Los Angeles, CA
04.2015 - 12.2020
- Evaluated team member performance and productivity, provided feedback and implemented corrective actions.
- Motivated and trained employees to maximize team productivity.
- Organized, negotiated and execute seasonality displays at retail and wholesaler’s accounts.
- Promote and negotiate additional displays for new and best seller items.
- Coordinate the operation between distributors and our merchandiser team to execute all sales activities.
- Advised and help with the development of optimal schematics that will benefit both company and clients.
- Managed internal operational standards and productivity efficiency.
- Assisted customers with questions and problems to build brand loyalty and cultivate lasting business relationships.
- Hired, managed, developed and trained staff, established and monitored goals.
- Resolved issues through active listening and open-ended questioning, escalating major problems to manager.
- Coordinated individual duties after careful evaluation of each employee's skill level and knowledge.
Education
Bachelor Of Arts - Business Administration
Keiser University
Fort Lauderdale, FL12.2020
BA - Marketing
Keiser University
Fort Lauderdale, FL12.2020
Skills
- Sales Expertise
- Deal Closing
- New Account Development
- Territory Expansion
- Business Growth and Retention
- Market and Competitive Analysis
- Business Development
- Product and Service Sales
- Profit and Loss Analysis
- Time Management
- Product Promotion
- Price Structuring
- Motivating Clients
- Strategic Planning
- Sales Tracking
- Competitor Research
- Event Networking
- Administrative Ability
- Deal Structuring
- Sales Strategies
- Account Growth
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Northwest Retail Sales Manager
Azteca Milling
11.2023 - Current
Territory Sales Manager
Mars Wrigley Confectionery
12.2020 - Current
Operations Supervisor
Mars Wrigley Confectionery
04.2015 - 12.2020
Bachelor Of Arts - Business Administration
Keiser University
BA - Marketing
Keiser University