AnaCarolina Lopez Muñiz
Denver,CO
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Options trader
Overview
4
4
years of professional experience
Work History
Teacher’s Assistant at their preschool
St. John’s Lutheran School
11.2023 - Current
- Plan and oversee classroom events
- Work with distinct types of people
- Communicate with families and different teams
- Conflict Resolution
Marketing Manager Intern
HCA
09.2020 - Current
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created visually appealing presentations for internal meetings or client pitches that effectively communicated complex concepts in a clear manner.
- Conducted market research to identify new opportunities for product development and promotional strategies.
- Contributed to the development of annual marketing plans, outlining goals, strategies, tactics, and budget requirements for each initiative.
- Analyzed key performance indicators to measure the effectiveness of marketing initiatives and make data-driven decisions.
Communications Director and Marketer (contract)
Catholic Student Fellowship
04.2022 - 05.2023
- Increase involvement by 30.2% each week
- Post-launch monitoring of marketing performance, improvement opportunities
- Develop and execute competitive go-to-market plan
- Work with outside agencies and clubs to engage audiences
- Work with marketing colleagues to create effective plans and methods to reach new students
- Conduct technical competitive analysis and create competitive differentiation materials for the organization
- Manage communications
- Designed, executed, and optimized digital marketing campaign
- Led full redesign of website with findings from customer segmentation and competitive research
- Oversaw website copy and social media platforms.
- Collaborated with cross-functional teams to develop cohesive messaging for product launches and announcements.
- Enhanced brand visibility by developing and executing strategic communication plans.
- Streamlined internal communication processes for improved employee engagement and productivity.
- Coordinated high-profile events, elevating company''s profile within the industry and community.
- Created and implemented internal and external communication plans to establish consistent and timely messaging.
- Provided strategic counsel to senior leadership on matters related to corporate reputation management.
Event Programmer and Marketer
Brookdale Senior Living
07.2020 - 08.2022
- Plan, budget, and oversee events
- Create and compromise on day-to-day plans for large groups of people
- Communicate with the marketing team, healthcare team, and management team
- Promotion and Advertising
- Prepared detailed reports on updates to project specifications, progress, identified conflicts, and team activities.
- Stayed current on emerging technologies in order to adapt quickly to changing industry trends.
- Reduced scheduling conflicts and ensured timely execution of tasks through proactive rescheduling and resource allocation adjustments.
- Consistently met deadlines by effectively allocating resources, tracking progress, and making necessary adjustments to schedules as needed.
- Maintained high levels of customer satisfaction through diligent scheduling coordination, ensuring all deliverables were met within agreed timeframes.
- Facilitated smooth handovers between shifts by creating comprehensive documentation of completed tasks and pending items for follow-up action.
Marketing Manager (contract)
Turning Point
01.2021 - 06.2022
- Managed social media accounts for optimal audience engagement and increased online presence involvement by 20% and their audience interaction by 16.8% each week.
- Work in teams and place teams
- Solve conflicts
- Mentor, train and motivate a group of marketing managers
- Assist in the development of key metrics and performance indicators
- Measure overall financial performance and provide foundation for continuous improvement
- Provide clear guidance to creative teams
- Work closely with service teams and other marketing and product managers to achieve goals
- Work with Product Managers and Brand Marketing to develop and execute brand strategy and build brand awareness
- Improve efficiency of group workflow
- Create and manage marketing creative request tickets with marketing project management tools
- Establish brand strategy and marketing campaign utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Worked with graphic designers and writers to establish theme and tone for content.
Vice President of Chapter Operations (VPCO)
Delta Sigma Pi: A Professional Fraternity for Business Majors
09.2021 - 02.2022
- Oversee the Chapter Management Program (CMP)
- Coordinate strategic planning sessions
- Exhibit a bias for action and motivating and inspiring others
- Strong people management skills and experience developing/mentoring team members
- Define the communication strategy, develop the creative brief, and lead briefings for multiple campaigns
- Manage agency relationships including campaign scope of work, fees, and quarterly reviews
- Evaluate creative concepts and execution against the strategy set in the brief
- Accountable for projects meeting established business goals, budget, and timing
VP of Scholarships and Awards (VPSA)
Delta Sigma Pi: A Professional Fraternity for Business Majors
09.2020 - 06.2021
- Submit paperwork about chapter activities
- Apply for scholarships
- Work with finances
Education
Bachelor of Science - Major: Business Management; Minor: Marketing
University of Denver
Denver, CO11.2024
Skills
- Marketing
25 years of total marketing experience
- Management
25 years of managerial experience
- Digital Marketing
- Marketing Strategies
- Market Research
- Data Gathering
- Price Negotiation
- Market Trends
- International Markets
- Social Media Marketing
- Staff Management
- Customer Relationship Management (CRM)
- Brand Promotion
- Strategic Planning
- Creative Direction
- Marketing campaigns
- Project Management
- Marketing Analytics
- Trading Platforms
- Trading Psychology
- Fundamental Analysis
- Portfolio Management
- Asset Allocation
- Options Greeks
- Stock Trading
- Diversification Strategies
- Critical Thinking
- Computer Skills
- Team Collaboration
- Team Leadership
- Design software, Conduct routine & emergency communication, Distribution & material placement, Sales team collaboration & adaptability, Detail oriented, data driven, Website design & brand presence throughout multiple channels, Design of marketing materials
- Market Analysis
- Campaign Management
- KPI Tracking
- SEO Optimization
- Market data collection
- Customer Segmentation
- SEO
- Data Analytics
- Web Analytics
- Marketing and Advertising
- Marketing Strategy Development
- Relationship Building
- Social Media Campaigns
- Social Media Strategy
- Brand positioning
- Brand Messaging
- B2C Marketing
- Cross-departmental Alignment
- Marketing Program Management
- Budget Forecasting
Accomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Personal
- Adaptable, resourceful, creative
- Strong analytical and quantitative skills and ability to balance analysis vs. action
- Ability to move fast, make recommendations and execute quickly and flawlessly
- Strong attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities and experience into customer benefits
- Excellent communication, interpersonal and organizational skills
- Hold self-accountable for results
- Can maintain confidentiality and is trustworthy
- Action oriented with a strong desire to learn and grow
- Highly detailed and organized. Ability to create and track a project plan and manage multiple communications across multiple groups
- Strong project management and analytical skills
- Team player with experience working with cross-functional groups
- Many public speaking experiences
- Can think creatively and structurally to solve problems with speed
- Experience of data-driven marketing activation with a demonstrated track record in increasing customer lifecycle measurements
- A curious mindset that loves finding and understanding complex multi-relational customer data sets
- Provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
- Good understanding of SaaS post-purchase metrics and experience designing experiences based on customer behavioral and product usage insights
- Hands on experience setting up campaigns in Marketing and Customer Success systems
- Able to influence and succeed in a matrixed organization
Languages
Spanish
Native or Bilingual
English
Full Professional
Timeline
Teacher’s Assistant at their preschool
St. John’s Lutheran School
11.2023 - Current
Communications Director and Marketer (contract)
Catholic Student Fellowship
04.2022 - 05.2023
Vice President of Chapter Operations (VPCO)
Delta Sigma Pi: A Professional Fraternity for Business Majors
09.2021 - 02.2022
Marketing Manager (contract)
Turning Point
01.2021 - 06.2022
Marketing Manager Intern
HCA
09.2020 - Current
VP of Scholarships and Awards (VPSA)
Delta Sigma Pi: A Professional Fraternity for Business Majors
09.2020 - 06.2021
Event Programmer and Marketer
Brookdale Senior Living
07.2020 - 08.2022
Bachelor of Science - Major: Business Management; Minor: Marketing
University of Denver
Similar Profiles
Christina BickfordChristina Bickford
Administrative Office Manager at St. John’s Lutheran ChurchAdministrative Office Manager at St. John’s Lutheran Church
Wendy FriendWendy Friend
Teacher Aide - Casual at St John’s Lutheran ScoolTeacher Aide - Casual at St John’s Lutheran Scool
JENEFA JEMIMA SJENEFA JEMIMA S
Maths Teacher at St. John’s Public SchoolMaths Teacher at St. John’s Public School