Ana Carolina Ricón
Orlando,FL
Summary
Ambitious senior account executive offering several years of experience in lead generation and revenue development. Productive and dedicated sales leader with superior knowledge of products. Prepared to take on challenging professional demands and opportunities to expand territories.
Overview
27
27
years of professional experience
Work History
Senior Account Executive
SPANISH BROADCASTIING SYSTEM
San Juan , PR
2023.01 - Current
- As a Senior Account Executive, I'm focus in increasing the Client's investment in the station, but at the same time developing efforts with positive results to the Clients.
Remote Sales Support (Independent Contractor)
Gen Media Partners
2022.07 - 2023.08
- Giving support to the sales department sending radio contracts to the stations, requesting quotations for special events and in direct communication with the radio stations and the DJ’s
Legacy Advisor
SCI – Dignity Memorial
Boca Raton , FL
2021.07 - 2021.12
- Helping families doing their Funeral Pre-Arrangements and helping families when they need a funeral service for a loved one at an imminent moment.
Corporate Account Executive
UNO RADIO GROUP, INC.
San Juan , PR
2013.01 - 2017.01
- Exploit hunter personality to target and forge relationships, create sales opportunities with new, existing, prospective local, national, and international business accounts in Puerto Rico and the U.S
- To drive revenue, build brand awareness, stay top of mind as preferred media supplier, and deliver superior events and tactics that produce results.
Agency Account Executive
UNO RADIO GROUP, INC.
San Juan , PR
2009.01 - 2013.01
- Exploit hunter personality to target and forge relationships, create sales opportunities with new, existing, prospective local, national, and international business accounts in Puerto Rico and the U.S
- To drive revenue, build brand awareness, stay top of mind as preferred media supplier, and deliver superior events and tactics that produce results.
Agency Account Executive
SPANISH BROADCASTIING SYSTEM
San Juan , PR
2003.01 - 2007.01
- Influenced powerful brands to expand on original advertising plans and investment to produce strong revenue streams
- Retained American Express account for 4 consecutive years, surpassing previous results for their annual “Day & Night of Shopping” extravaganza, resulting in annual increase of card usage during event and over 100,000 in attendance.
Account Executive
SAN JUAN CITY MAGAZINE
San Juan , PR
2002.01 - 2003.01
- Consistently prevailed over competing media vehicles gaining edge for advertising dollars through effective management and servicing of accounts.
Account Executive
ARTEAGA & ARTEAGA
San Juan , PR
1999.01 - 2002.01
- Cultivated and presented pitch, landing highly sought after Mars Dove chocolate account that boosted agency revenue
- Spearheaded major shift for client changing packaging, POP material and store displays that resulted in significant increase in retail sales.
Associate Media Director / Junior Account Executive
MARTI FLORES PRIETO & WACHTEL
San Juan , PR
1997.01 - 1998.01
- At client’s request, promoted to account executive for Ford Motor Company with annual billings of $7 million.
Education
BBA - Marketing
Universidad De Puerto Rico, Bayamon
Puerto Rico1989-05
Skills
- Sales Opportunities
- Building Customer Relationships
- Client Service
- Delivering Presentations
- Organizing Plans
- Launching New Products
- Spanish Language Fluency
- English Language Fluency
Technologyproficiencies
- MS Office (Word, Excel, and PowerPoint)
- Wide Orbit
- Strata
Affiliations
- I have two passions - dance ballet since four years and travel.
Timeline
Senior Account Executive
SPANISH BROADCASTIING SYSTEM
2023.01 - Current
Remote Sales Support (Independent Contractor)
Gen Media Partners
2022.07 - 2023.08
Legacy Advisor
SCI – Dignity Memorial
2021.07 - 2021.12
Corporate Account Executive
UNO RADIO GROUP, INC.
2013.01 - 2017.01
Agency Account Executive
UNO RADIO GROUP, INC.
2009.01 - 2013.01
Agency Account Executive
SPANISH BROADCASTIING SYSTEM
2003.01 - 2007.01
Account Executive
SAN JUAN CITY MAGAZINE
2002.01 - 2003.01
Account Executive
ARTEAGA & ARTEAGA
1999.01 - 2002.01
Associate Media Director / Junior Account Executive
MARTI FLORES PRIETO & WACHTEL
1997.01 - 1998.01
BBA - Marketing
Universidad De Puerto Rico, Bayamon
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