Ana Carolina Ricón
Orlando,FL
Summary
Ambitious senior account executive offering several years of experience in lead generation and revenue development. Productive and dedicated sales leader with superior knowledge of products. Prepared to take on challenging professional demands and opportunities to expand territories. I’m a good listener and do my very best to understand Client’s expectations and accomplish them.
Overview
27
27
years of professional experience
1
1
Language
Work History
Senior Account Executive
SPANISH BROADCASTIING SYSTEM
San Juan, PR
01.2023 - Current
- I'm focusing in increasing the Client's investment in the station, but at the same time developing efforts with positive results to the Clients.
Remote Sales Support
Media Partners
07.2022 - 08.2023
- Giving support to the sales department sending radio contracts to the stations, requesting quotations for special events and in direct communication with the radio stations and the DJ's
Legacy Advisor
SCI – Dignity Memorial
Boca Raton, FL
07.2021 - 12.2021
- Helping families doing their Funeral Pre-Arrangements and helping families when they need a funeral service for a loved one at an imminent moment.
Corporate Account Executive
UNO RADIO GROUP, INC
San Juan, PR
01.2013 - 01.2017
- Exploit hunter personality to target and forge relationships, create sales opportunities with new, existing, prospective local, national, and international business accounts in Puerto Rico and the U.S
- To drive revenue, build brand awareness, stay top of mind as preferred media supplier, and deliver superior events and tactics that produce results.
Agency Account Executive
UNO RADIO GROUP, INC
San Juan, PR
01.2009 - 01.2013
- Exploit hunter personality to target and forge relationships, create sales opportunities with new, existing, prospective local, national, and international business accounts in Puerto Rico and the U.S
- To drive revenue, build brand awareness, stay top of mind as preferred media supplier, and deliver superior events and tactics that produce results.
Agency Account Executive
SPANISH BROADCASTIING SYSTEM
San Juan, PR
01.2003 - 01.2007
- Influenced powerful brands to expand on original advertising plans and investment to produce strong revenue streams
- Retained American Express account for 4 consecutive years, surpassing previous results for their annual “Day & Night of Shopping” extravaganza, resulting in annual increase of card usage during event and over 100,000 in attendance.
Account Executive
SAN JUAN CITY MAGAZINE
San Juan, PR
01.2002 - 01.2003
- Consistently prevailed over competing media vehicles gaining edge for advertising dollars through effective management and servicing of accounts.
Account Executive
ARTEAGA & ARTEAGA
San Juan, PR
01.1999 - 01.2002
- Cultivated and presented pitch, landing highly sought after Mars Dove chocolate account that boosted agency revenue
- Spearheaded major shift for client changing packaging, POP material and store displays that resulted in significant increase in retail sales.
Associate Media Director / Junior Account Executive
MARTI FLORES PRIETO & WACHTEL
San Juan, PR
01.1997 - 01.1998
- At client's request, promoted to account executive for Ford Motor Company with annual billings of $7 million.
Education
BBA - Marketing
05.1989
Websites, Portfolios, Profiles
linkedin.com/in/carol-ricon-49b136127
Skills
- Sales Opportunities
- Building Customer Relationships
- Client Service
- Delivering Presentations
- Organizing Plans
- Launching New Products
- Technology Proficiencies
- MS Office (Word, Excel, and PowerPoint)
- Wide Orbit
- Strata
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Healthcare benefits401k matchCareer advancementCompany CultureTimeline
Senior Account Executive - SPANISH BROADCASTIING SYSTEM
01.2023 - Current
Remote Sales Support - Media Partners
07.2022 - 08.2023
Legacy Advisor - SCI – Dignity Memorial
07.2021 - 12.2021
Corporate Account Executive - UNO RADIO GROUP, INC
01.2013 - 01.2017
Agency Account Executive - UNO RADIO GROUP, INC
01.2009 - 01.2013
Agency Account Executive - SPANISH BROADCASTIING SYSTEM
01.2003 - 01.2007
Account Executive - SAN JUAN CITY MAGAZINE
01.2002 - 01.2003
Account Executive - ARTEAGA & ARTEAGA
01.1999 - 01.2002
Associate Media Director / Junior Account Executive - MARTI FLORES PRIETO & WACHTEL
01.1997 - 01.1998
Universidad De Puerto Rico, UNIVERSITY OF PUERTO RICO - BBA, Marketing
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