Anahi Leticia Garcia
Luxury Hospitality Sales & Events Leader
Mexico,CDMX
Summary
Luxury Hospitality Sales & Events Leader with more than 10 years of experience driving revenue growth, luxury events, incentive groups and high-end events for internationally recognized brands. Proven ability to build strong client relationships, exceed revenue targets and lead complex events from strategy through flawless execution.
Overview
2
2
Languages
3
3
Certifications
12
12
years of professional experience
Work History
Sales Manager México & Latam
Four Seasons Resort Tamarindo
México
07.2025 - Current
- Increased sales revenue by developing and implementing effective sales strategies.
- Developed and implemented effective sales strategies to enhance customer engagement and satisfaction.
- Fostered relationships with key clients, enhancing loyalty and driving repeat business.
- Analyzed market trends to identify opportunities for growth and competitive advantage.
- Collaborated with marketing teams to align promotional efforts with sales objectives.
Events Manager
Chileno Bay Resort
Los Cabos, BCS
12.2022 - Current
- Managed on-site staff during events, providing direction and support to ensure exceptional guest experiences.
- Established strong relationships with clients, translating their vision into successful and memorable events.
- Managed budgets and negotiated contracts with vendors, ensuring cost-effective event execution.
- Developed comprehensive event timelines, coordinating logistics across multiple departments for seamless operations.
- Trained junior team members on best practices in event management and operational efficiency standards.
Groups & Special Events Manager
One & Only Palmilla
Los Cabos, BCS
04.2022 - 11.2022
- Led cross-functional teams to develop and execute successful events (internal, external, multi-cultural) by defining resources and ensuring clear communication.
- Developed comprehensive event timelines to coordinate logistics across multiple departments, ensuring seamless execution.
- Collaborated with marketing and PR colleagues to enhance visibility of special events in social calendars.
Sales Manager
Conrad Hotel
Punta Mita
12.2019 - 04.2022
- Contributed to successful opening of Conrad Punta de Mita, ensuring seamless operations and guest satisfaction.
- Developed and executed sales strategies targeting luxury event planners and group segments.
- Developed and implemented strategic sales plans to maximize revenue growth.
- Built and maintained relationships with Virtuoso agencies and international wedding planners, driving business opportunities in luxury market.
- Formulated and executed strategic sales plans that increased revenue growth across multiple segments.
Events Manager
CIE Special Events
Mexico City
01.2019 - 12.2019
- Led planning and execution of high-profile weddings and corporate retreats, delivering memorable and impactful experiences.
- Interpretation of the customer needs, evaluating the requirements and identifying solutions to non-standard requests.
- Catering service for events up to 8,000 attendees.
- Coordinated catering services for events hosting up to 8,000 attendees, ensuring seamless dining experiences.
- Development of a special portfolio with a wide selection of venues around Mexico City.
Sales & Catering Manager
Four Seasons Hotel
Mexico City
02.2016 - 12.2019
- Exceeded annual individual revenue goal by 12%, contributing significantly to overall sales growth.
- Achieved 112% annual individual revenue goal.
- Awarded as a Top Seller 2016 and 2017.
- Cultivated vendor relationships to ensure consistent quality of ingredients and supplies for diverse menu offerings, enhancing guest experience.
Catering Sales Executive
JW Marriott
Mexico City
09.2014 - 02.2016
- Cultivated relationships with clients, resulting in increased repeat business and referrals.
- Developed tailored proposals for clients, ensuring alignment with their needs and company objectives.
- Researched sales opportunities and possible leads to exceed sales goals and increase profits.
Education
Bachelor’s Degree - Administration of Tourism Enterprises
Centro de Estudios Superiores de San Ángel (CESSA)
Mexico City07-2010
Indian Weddings Certified - undefined
Seema Jain – Seva Global
Punta Mita07-2021
LGBT Wedding Certified - undefined
Equality Institute Online
Punta Mita02-2021
Luxury Sales Training - undefined
Four Seasons
St. Louis, MO09-2018
Skills
Event budget management
Contract negotiation
Vendor coordination
Event logistics planning
Banquet event orders
Event run-of-show creation
Site inspections
Event risk management
Room block management
Sales strategy
Client relationship management
Group sales
Wedding sales
Revenue forecasting
Cvent
Opera PMS
Salesforce CRM
Lead qualification
Proposal writing
Destination wedding planning
Certification
Luxury Sales Training
Work experience
Awarded as a Top Seller 2016 and 2017.
Timeline
Sales Manager México & Latam
Four Seasons Resort Tamarindo
07.2025 - Current
Events Manager
Chileno Bay Resort
12.2022 - Current
Groups & Special Events Manager
One & Only Palmilla
04.2022 - 11.2022
Sales Manager
Conrad Hotel
12.2019 - 04.2022
Events Manager
CIE Special Events
01.2019 - 12.2019
Sales & Catering Manager
Four Seasons Hotel
02.2016 - 12.2019
Catering Sales Executive
JW Marriott
09.2014 - 02.2016
Luxury Sales Training - undefined
Four Seasons
LGBT Wedding Certified - undefined
Equality Institute Online
Indian Weddings Certified - undefined
Seema Jain – Seva Global
Bachelor’s Degree - Administration of Tourism Enterprises
Centro de Estudios Superiores de San Ángel (CESSA)