Anamika Ojha
Chesterfield,New Jersey
Summary
Over 14 years of dynamic leadership, strategic thinking and problem solving. Oversees every facet of production with strong project management and decision-making skills in Ecommerce sales and marketing. Brings comprehensive knowledge of production writing, planning, and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
17
17
years of professional experience
Work History
Director of Amazon Accounts
eSolutions Furniture (Bush Furniture / Bestar Furniture)
2023.01 - 2024.05
- 🤝 Expand Amazon portfolio to multi country and ship models. Amazon Direct Import, Global Sourcing (GPE), Amazon Canada, Amazon Mexico, Amazon EU(PAN5) and Amazon Japan.
- 🧮 Oversee the Amazon P&L across all brands.
- 📊 Set all ecommerce KPIs and synthesize weekly to the owners key insights and learnings.
- 🚀 Project manage all new product launches on Shopify site and Amazon.
- 📈 Increased website traffic and sales conversions through SEM, SEO and Paid Social Media efforts.
- 🧠 Responsible for the technical and creative direction for web and email content.
Ecommerce Account Manager
eSolutions Furniture (Bush Furniture / Bestar Furniture)
2022.01 - 2022.12
- Led all Amazon business models for eSolutions brands on Amazon Vendor, Seller and 3P.
- Develop strategy and portfolio for Amazon business, exclusive pricing and custom quote engine.
- Created marketing and promotional strategies to improve repeat customer and ad to cart metrics. Created blue print for AMS and DSP ad strategies.
- Liaised with marketing and product development team to develop targeted campaigns.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Created marketing and promotional strategies to improve repeat customer and ad to cart metrics
- Manage SEO keyword strategy, content planning and execution on Shopify site and Amazon to increase organic rankings.
- Monitor sales verses plan in detail, adapt and manage sales activities to meet or exceed plan Report results to leadership monthly
- Measure sales performance and suggest improvements to processes as appropriate Maintain a deep understanding of products, functions and services
- Wrote use cases, business flows and work flow for effective plans.
- Wrote process flow and business case documents for existing process.
Brand Manager - Ecommerce and Digital Marketing
Home Basics
2018.03 - 2022.01
- Led Ecommerce marketplace Amazon Vendor/ Seller, Walmart, Wayfair, Ebay, Home Deopt & Lowes.
- Responsible for increasing retail sales by over 28% in 2021
- Improved Amazon Sponsored Ads/DSP TACoS from 18% to 6% in 2020.
- Successfully launched 5 new collections onto Laundry organizer and kitchen organizer in 20219.
- Developed forecast model to provide accurate detailed monthly analysis of upcoming orders from Amazon.
- Key liaison between internal teams, external partners, and Amazon contacts to ensure clear execution on business goals
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging. Utilized PowerBI and Cognos for Analysis.
- Developed and led the e-commerce strategy by YoY growth in Amazon 35%, Wayfair 60% and Ebay 25% (Increase Wayfair Sales from $300,000 to $700,000, Ebay Sale from $500,000 to $770,000)
- Increase conversions and brand storytelling on Salsify to create BSR for multiple product and product sets on Amazon by developing A+ content and sales promotion.
- Improved website visibility through development and implementation of SEO strategies.
Ecommerce Specialist and Project Manager
Orion International
2010.02 - 2014.03
- Analyzed open orders, backlog, and sales data to provide sales team with insights.
- Surveyed clients to ascertain requirements and expectations for product.
- Drafted reports on company financial metrics to assess successes and account for deficiencies through MS Excel.
- Work flow chart through Lucidchart.
- Created general report, query report and data entry report through PowerBI.
- Delivered analysis of market, sales and consumer trend impact on long and short-term strategies.
Export manager and business administration manager
Ekta International pvt Ltd
2007.05 - 2010.03
- Managed Import/export logistic through Air and Sea.
- Prepared various import, export and supplier forms for customs submittal.
- Designed export strategies to meet project delivery requirements.
- Gathered market intelligence and provided guidance to product procurement and sales team to promote products overseas.
- Administered export of textile machine and printing chemical products for compliance with company and customs export policies.
Education
Post Graduation Diploma Risk Management Forex Res -
09.2010
Post graduation diploma in foreign trade - International Trade
03.2010
Masters in International Business - International Business And Supply Chain Management
11.2009
Bachelor's degree in Commerce and Accounting - undefined
03.2007
Skills
- Project Management
- Logistics Management
- Budget Control
- Contract Management
- Business Development
- Contract Negotiation
- Project Coordination
- Operations Management
- Contract and Vendor Management
- Strategies and goals
- Tool used SAP, CommerceIQ, Cognos, PowerBI, Salsify, Salesforce, Seller Board
- Excellent knowlede in MS Office, Power Point, Word, Microsoft SQL & HTML
- Agile / Scrum Methodologies
- Financial Management
- Charismatic Leader
- People Management
Timeline
Director of Amazon Accounts - eSolutions Furniture (Bush Furniture / Bestar Furniture)
2023.01 - 2024.05
Ecommerce Account Manager - eSolutions Furniture (Bush Furniture / Bestar Furniture)
2022.01 - 2022.12
Brand Manager - Ecommerce and Digital Marketing - Home Basics
2018.03 - 2022.01
Ecommerce Specialist and Project Manager - Orion International
2010.02 - 2014.03
Export manager and business administration manager - Ekta International pvt Ltd
2007.05 - 2010.03
WORLD TRADE CENTRE (WTC, MUMBAI) - Post Graduation Diploma Risk Management Forex Res,
WORLD TRADE CENTRE (WTC, MUMBAI) - Post graduation diploma in foreign trade, International Trade
NMIMS University - Masters in International Business, International Business And Supply Chain Management
Mumbai University - Bachelor's degree in Commerce and Accounting,
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