Ananda Smith
Phoenix,AZ
Summary
Experienced sales executive with business development and client management, driving significant revenue growth. Utilizes strategic sales approaches to secure new business and strengthen customer relationships. Track record of leveraging negotiation and communication skills to achieve sales targets and build long-term client partnerships.
Overview
29
29
years of professional experience
Work History
Sales Executive – West
Recon Diagnostics
08.2024 - Current
- Responsible for business development in Toxicology, Molecular Testing, and Sleep Apnea.
Sales Representative - West
Paradigm Labs
10.2019 - 07.2024
- Hired to build the Western Region and transition existing book of business in the toxicology space, with a focus on new business development and innovation.
- Developed new business strategies in the areas of Worker’s Compensation and Ketamine Infusion.
Regional Sales Director / Regional Vice President of Sales - West
Abbott
10.2017 - 08.2019
- Responsible for leading/managing RSDs, Client Managers, and Field Service Representatives with call points in Pain Management, PM&R, Addiction Treatment, and Clinical Worker’s Compensation.
- Stellar track record of account growth and retention throughout tenure in Toxicology Sales, with a focus on seamless customer transitions during the Alere/Abbott acquisition.
Account Manager/ Regional Sales Director/ Regional Vice President of Sales - West
Alere Toxicology
01.2011 - 01.2017
- Directly responsible for business development and acquiring new accounts Pain Management, PM&R, Addiction Treatment, and Clinical Worker’s Compensation.
- Experienced with managed care contracts with a role in the execution of a Mercy Care agreement in 2012.
Account Manager
Capital Toxicology
01.2010 - 12.2010
- Responsible for the initial introduction of Capital Toxicology in a start-up AZ territory.
- Lead the AZ team to a monthly volume that increased 10 fold within the first year.
- Mentored/Trained Floating FSR to service multiple accounts.
Pain Specialty Representative
Empi
09.2007 - 12.2009
- Exceeded 150 referrals/month within 6 months in second start-up territory for Empi.
- Mentored multiple reps through ride-alongs, phone calls, and presentations, focusing on call points in Pain Management, Neurology, IM, Rheumatology, PM & R, and FP.
Territory Manager
Empi/Rehabilicare
09.2005 - 08.2007
- Relocated to initiate start-up territory for company that resulted in referrals that increased ten-fold in the first 3 months.
- Aggressively pursued local and regional contracting opportunities to result in new contract in ’07.
- Effectively managed Empi/Rehabilicare merger for seamless customer transitions.
- Contributed to the acquisition of a pass-through contract in territory that increased reach 40%.
- Implemented Physician protocols, RF Ablation and P/O Pain Management.
Territory Manager / Interim Regional Manager
Rehabilicare
05.2003 - 08.2005
- Provided substantial territory growth throughout Rehabilicare’s acquisition of BMR Neurotech.
- Effectively managed 1.5 Fitters in high volume territory.
- Held Interim Regional Manager position for Ca. and Nev. over 6 month period in addition to achieving consistent growth in Phoenix market.
Fitter / Territory Manager
BMR Neurotech
10.2000 - 04.2003
- Initially hired as a Fitter for patient education and promoted to Territory Manager in first year.
- Assisted in doubling territory volume in first year.
Strength Trainer
Strength Training, Inc.
09.1996 - 10.2000
- Implemented rehabilitation treatment protocols as directed by Physical Therapist.
- Designed strengthening programs for patients enabling them to reach set goals.
- Managed supply purchasing for company to include 7 clinics.
Education
B.A. - Pre-Professional Health and Science
New Mexico Highlands University
Las Vegas, NM01.1995
Northern Arizona University
Flagstaff, AZ01.1991
Skills
- Customer service
- Product knowledge
- Sales expertise
- Sales presentations
- Sales strategy
- Relationship building
- Sales team leadership
- Business development and planning
- Professional networking
- Staff management
- Networking
- Strategic prospecting
Accomplishments
- Consistently ranked #3 nationally in volume and revenue throughout tenure with Abbott 2017-2019.
- Promoted to RVP of Sales-West in 2014.
- 2011 Western Region Account Manager of the Year.
- Consistently ranked #1-3 nationally in volume and revenue throughout tenure with Alere.
- Received 2010 'Best Collaborative Effort' with 2nd territory representative.
- President’s Club 2008.
- Rocky Mountain Regional MVP 2008.
- President’s Club 2005.
Hobbies and Interests
- Hiking
- Traveling
- Reading
- Family Activities
Board of Directors - Michael Joseph Lassiter Foundation
The foundation strives to raise awareness and bridge the gap between mental health, addiction, and chronic pain.
Timeline
Sales Executive – West
Recon Diagnostics
08.2024 - Current
Sales Representative - West
Paradigm Labs
10.2019 - 07.2024
Regional Sales Director / Regional Vice President of Sales - West
Abbott
10.2017 - 08.2019
Account Manager/ Regional Sales Director/ Regional Vice President of Sales - West
Alere Toxicology
01.2011 - 01.2017
Account Manager
Capital Toxicology
01.2010 - 12.2010
Pain Specialty Representative
Empi
09.2007 - 12.2009
Territory Manager
Empi/Rehabilicare
09.2005 - 08.2007
Territory Manager / Interim Regional Manager
Rehabilicare
05.2003 - 08.2005
Fitter / Territory Manager
BMR Neurotech
10.2000 - 04.2003
Strength Trainer
Strength Training, Inc.
09.1996 - 10.2000
Northern Arizona University
B.A. - Pre-Professional Health and Science
New Mexico Highlands University
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